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How to become well rounded in building an online presence?

Marketing, social media, advertising

Chimp

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I've started building websites with the purpose of helping other businesses acquire more customers a month/more monthly revenue but am not sure how to achieve that exactly outside of the website itself. How do I become well rounded in the tasks that building an online business presence requires? Like local SEO, ads, etc. Like what do I need to learn to build up a shit tier business site? For example I find shitrickswindowwashing.com's site. I see his business is actually a good one, making decent sales but no where near his potential. I find that I really want to help shit rick make some more money but I don't know how exactly. Where and how would I go about learning to help shit rick and his business?
 
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