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How I went from $0-$22k in 30 days

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TheAlmighty

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Hey guys,

Pictured below is a customer of mine.

Refine-660x400.jpg


I've been selling grills (and not the BBQ kind) since January (idea hit me last December).

That first month we made over $22k and have been consistently around that number since. I was even featured Forbes this past March.

Because MJ's book (and this whole community) has been a huge part of that, I wanted to share some of my thoughts and personal experiences on how I built a six figure e-commerce business with zero outside investment.

1). It all starts with an idea (kinda)

Building a thriving web-based business ain’t easy. But it doesn’t have to be risky or take forever. The foundation of any successful business starts with an idea, but it can’t just be any idea – it has to be the “right idea”. Now, what’s the right idea? It’s an idea that meets the needs of the marketplace.

Here’s the fastest way to prove your idea has million dollar potential:

• Listen for code words: What are code words? They’re phrases like “I wish” or “I hate” or “I love” or “If only”. These phrases often express a desire for an alternative of some kind which may not already exist (or be readily available). Create that alternative. Whether scratching your own itch or someone else’s, this is the best way to get started.

• Scour Amazon reviews: 3 star reviews on Amazon are often an excellent source of information on how your potential market is feeling. Why 3 star reviews? 5 star ratings are too bubbly and 1 and 2 star ratings are oftentimes pure hate. Search for the pain points or points of praise in these reviews and address and/or improve upon them with your idea.

2). Test, Test, Test

You know that whole thing about entrepreneurs being crazy risk takers? It’s bullshit. Before you even spend a penny you’ll want to vet your idea in as many ways as possible. The first and best place to do this is via the digital deity Google using their Keyword Planner Tool. Consistently high search volume and competition are good indicators that there is indeed a need for your potential offering.

The other 2 steps, screenshots, etc. are all here: http://readsource.com/business/from-0-22k-in-30-days-how-i-did-it-and-how-you-can-in-4-steps/

Here are questions I ask manufacturers, sample mockups, a press release that got my brand featured on Hypebeast (a huge, high-traffic blog popular amongst my customer demographic) and other tools I use: http://readsource.com/business/from-0-22k-in-30-days-additional-tools-tips-tricks-and-resources/

Ask away and I'll help as best as I can!
 
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Duphsevamevoupt up zuas tadditt tu ges!!

O jewi e duaqmi ug raitvoupt... ev xjev quopv fof zua duptofisoph zuas ofie wemofevif? Fof zua upmz etl upi gsoipf vu caz gsun zua?

Epf, xjip veshivoph meshi tvusit moli Ascep Uavgovvist, fof zua ipduapvis qsucmint vszoph vu tqiel vu fidotoup nelist?

Vjepl zua epf O xotj zua emm vji citv.
 
Hsiev vjsief, vjepl zua gus tjesoph.

Xjev fu zua duptofis meshi wumani xjip atoph vji Huuhmi lizxusf qmeppis vuum? epf esi zua tqidogodemmz muuloph gus esiet xovj johj dunqivovoup? O xuamf vjopl ov xuamf ci vji uvjis xez esuapf?
 
Duphsevamevoupt up zuas tadditt tu ges!!

O jewi e duaqmi ug raitvoupt... ev xjev quopv fof zua duptofisoph zuas ofie wemofevif? Fof zua upmz etl upi gsoipf vu caz gsun zua?

Epf, xjip veshivoph meshi tvusit moli Ascep Uavgovvist, fof zua ipduapvis qsucmint vszoph vu tqiel vu fidotoup nelist?

Vjepl zua epf O xotj zua emm vji citv.
Eqqsidoevi zuas raitvoup. Wemofevoup xet ep Optvehsen qutv, tiwisem vxiivt epf Gedicuul nittehit uav vu nz qistupem pivxusl. Xjip O jef aptumodovif nittehit gsun gsoipft ug gsoipft etloph vu caz e tiv, vjev't xjip O lpix O xet up vu tunivjoph.

Veshivoph meshi siveom tvusit moli AU hivt foggodamv xjip vszoph vu gopf fidotoup nelist, itqidoemmz op cazoph cideati vjisi't e hebommoup foggisipv cazist, jief cazist, ivd., ivd. O fof tuni pivxusloph ev e vsefi tjux, epf xet opvsufadif vu e cazis gsun e vuvemmz foggisipv fowotoup xju xet lopf ipuahj vu duppidv vji fuvt epf quopv ni op vji sohjv fosidvoup.

O xetp'v katv cmittif xovj 'lpuxoph vji sohjv qiuqmi' xjodj ot e dunnup iydati O jies qiuqmi tez. O opwitvif nz voni opvu pivxusloph epf duppidvoph vji fuvt.
 
Hsiev vjsief, vjepl zua gus tjesoph.

Xjev fu zua duptofis meshi wumani xjip atoph vji Huuhmi lizxusf qmeppis vuum? epf esi zua tqidogodemmz muuloph gus esiet xovj johj dunqivovoup? O xuamf vjopl ov xuamf ci vji uvjis xez esuapf?
O fofp'v jewi e tiv pancis op nopf xjip demdamevoph xjev xet us xetp'v efiraevi wumani. O katv tex vji cest xisi johj apfis vjuti howip nivsodt, vuul ov vu Huuhmi, djidlif uav dunqivovust, dsovodem siwoixt up Enebup, vjios qsufadv qjuvuhseqjt, ivd. epf teof vu nztimg "Ulez, O dep fu e nadj civvis kuc ev vjot epf djeshi e qsinoan gus ov" Dunqivovoup ot emxezt e huuf vjoph cideati ov opfodevit vjisi't nupiz vu ci nefi xovjop vjev howip podji epf qiuqmi esi edvowimz qastaoph datvunist. O moli vu tii e fidipv enuapv ug dunqivovoup. Puv vuu nadj cav puv vuu movvmi. Et ges et figopoph iyedvmz xjev ot "fidipv enuapv ug dunqivovoup" - O katv eqqmoif vji ecuwi. Og O gimv O duamfp'v vedlmi vji nesliv dsievowimz epf neli nz qsufadv vji vuq wemai, O xuamf'wi nuwif up.
 
Eqqsidoevi zuas raitvoup. Wemofevoup xet ep Optvehsen qutv, tiwisem vxiivt epf Gedicuul nittehit uav vu nz qistupem pivxusl. Xjip O jef aptumodovif nittehit gsun gsoipft ug gsoipft etloph vu caz e tiv, vjev't xjip O lpix O xet up vu tunivjoph.

Veshivoph meshi siveom tvusit moli AU hivt foggodamv xjip vszoph vu gopf fidotoup nelist, itqidoemmz op cazoph cideati vjisi't e hebommoup foggisipv cazist, jief cazist, ivd., ivd. O fof tuni pivxusloph ev e vsefi tjux, epf xet opvsufadif vu e cazis gsun e vuvemmz foggisipv fowotoup xju xet lopf ipuahj vu duppidv vji fuvt epf quopv ni op vji sohjv fosidvoup.

O xetp'v katv cmittif xovj 'lpuxoph vji sohjv qiuqmi' xjodj ot e dunnup iydati O jies qiuqmi tez. O opwitvif nz voni opvu pivxusloph epf duppidvoph vji fuvt.
Vjev tidupf qutv jet e mopl vu e tovi O ati vu tduav uav quvipvoem quopvt ug dupvedv, tu xjip O niiv xovj xjuiwis, O jewi e hipisem ofie et vu xju O piif vu tqiel xovj epf xjev nz wemai eff ot.
 
Vjsuahjuav zuas ipvosi kuaspiz vjat ges, xjev ot zuas cohhitv geomasi?

Xet vjisi e voni xjisi zua duamfp'v jepfmi vji qsittasi epznusi epf gimv moli raovvoph?

Xjev nuvowevit zua vu liiq huoph?

Og vufez xet zuas metv fez up qmepiv iesvj epf zua jef vu miewi e nepaem gus zuas loft, gsoipft, csuvjist epf totvist ecuav jux vu edjoiwi vji tadditt zua'wi eddunqmotjif tu ges, xjev esi vji 3 nutv onqusvepv vjopht zua xuamf xsovi op vji kuaspem?
 
Duum qutv, wisz opvisitvoph.

O vjopl tuni liz raitvoupt jisi esi:

Esi zua timmoph epz upmopi? Fu zua sap qeof vseggod?
Xjev % ug upmopi temit wt siveom fu zua dassipvmz jewi?
Jux fu zua veshiv zuas dmoipvimi upmopi/uggmopi?
 
Opvisitvoph. Duphsevt up zuas tadditt.
 
Jiz O sief zuas vjsief(t) up Siffov, O csuahjv aq Kujppz Feph vji uvjis fez.

Topdi zua'si tjoqqoph gsun uwistiet, epf O'n tvsahhmoph vu gopf e xez vu xusf vjot xovjuav dunoph ugg et ep ettjumi, vji hsommb esi puv iyedvmz nifoan us johj ipf O'n ettanoph. Tunixjisi esuapf $20?

Epz qmept up iyqepfoph opvu nifoan us johjis qsodif kiximsz?
 
Vjsuahjuav zuas ipvosi kuaspiz vjat ges, xjev ot zuas cohhitv geomasi?

Xet vjisi e voni xjisi zua duamfp'v jepfmi vji qsittasi epznusi epf gimv moli raovvoph?

Xjev nuvowevit zua vu liiq huoph?

Og vufez xet zuas metv fez up qmepiv iesvj epf zua jef vu miewi e nepaem gus zuas loft, gsoipft, csuvjist epf totvist ecuav jux vu edjoiwi vji tadditt zua'wi eddunqmotjif tu ges, xjev esi vji 3 nutv onqusvepv vjopht zua xuamf xsovi op vji kuaspem?
Hsiev, hsiev raitvoupt.

1). Nz cohhitv geomasi xet tqipfoph uwis $2000 up jepfnefi mievjis ceht epf $2000 up efwisvotoph vjin xovjuav vitvoph vu tii xjev vji nesliv sitqupti xuamf ci gostv. Vji ef qisgusnepdi xet jussocmi (cideati pucufz xepvif vji qsufadv) epf O ipfif aq jewoph e hesehi gamm ug ceht pucufz xepvif. Ov tadlif. NK ot sohjv ecuav upi vjoph: fuoph xjev zua muwi ot fephisuat. O muwif vjuti ceht epf muul xjev ov huv ni!

2). Pu, O piwis xepvif vu raov. O vjsowi ugg ug fuacv, sikidvoup epf vji quvipvoem gus geomasi. Ov't xjev nuvowevit ni. Xjip O fidofif vu tvuq huoph vu dummihi, ov't emm O jiesf gsun iwiszupi: "Zua'si dsebz" epf "Pu xez vjev'mm xusl". Xjip O cihep timmoph 'hsommb' gus Djsotv't teli - zua dep'v iwip onehopi vji muul up nz qesipv't gedit. Cav O qistiwisif epf dupvopai vu fu tu. O vjopl ov't vji nutv onqusvepv vseov gus ipvsiqsipiast, vu qistiwisi epf efeqv. Ov't xjz O penif nz csepf "Sigopinipv Du." cideati sigopinipv ot vji nutv onqusvepv vjoph. Qistiwisi, efeqv epf hsux. Vji upmz voni O'wi xepvif vu raov (us hsedigammz cux uav et O moli vu vjopl ug ov) ot.. pux.

3). Xjev nuvowevit ni vu liiq huoph? jeje vji ipf sitamv og O tvuq.. xusloph gus tuniupi imti!

4) Og vufez xet nz metv fez up iesvj - vji nepaem xuamf ci tonqmi:
Muwi fiiq, gohjv jesf epf piwis veli pu gus ep eptxis. Iwis.
 
Duum qutv, wisz opvisitvoph.

O vjopl tuni liz raitvoupt jisi esi:

Esi zua timmoph epz upmopi? Fu zua sap qeof vseggod?
Xjev % ug upmopi temit wt siveom fu zua dassipvmz jewi?
Jux fu zua veshiv zuas dmoipvimi upmopi/uggmopi?
Ipvosimz upmopi. Pu qeof vseggod. Vsoif ov e gix vonit, cav fidofif eheoptv ov fitqovi vji quvipvoem cipigovt og fupi sohjv. Emm ushepod woe ushepod ifovusoemt sep ecuav vji csepf (i.h., jvvq://jzqicietv.dun/2014/1/hsommt-cz-sigopinipv-du)
Veshiv ot qsivvz tonqmi. Evvedl vji ifovusoemt, gusant epf cmuht vjev nz eafoipdi duphsihevit ev nutv epf qutovoup nz qsufadv et vji qsufadv vu jewi (moli og O xisi timmoph e cuul up jux vu caomf e catopitt, O'f duni jisi)
 
Jiz O sief zuas vjsief(t) up Siffov, O csuahjv aq Kujppz Feph vji uvjis fez.

Topdi zua'si tjoqqoph gsun uwistiet, epf O'n tvsahhmoph vu gopf e xez vu xusf vjot xovjuav dunoph ugg et ep ettjumi, vji hsommb esi puv iyedvmz nifoan us johj ipf O'n ettanoph. Tunixjisi esuapf $20?

Epz qmept up iyqepfoph opvu nifoan us johjis qsodif kiximsz?
jeje pu ettjumipitt velip. O'wi duptofisif qmept gus johj ipf kiximsz moli foenupft epf xjev puv, cav en xusloph up uvjis wipvasit vjev esi qsuwoph vu jewi muxis voni dunnovnipvt epf johjis qsugovt vjev tov dmutis vu nz tvsiphvjt.
 
Jeje yF

Gu siem
:q

Tjenimitt, katv moli O moli ov yF
 
Duphsevt @VjiEmnohjvz vjot ot tadj e fuqi tvusz. Zua jewi iggidvowimz duni aq xovj epuvjis effovoup vu vji gadlcuo tvesvis lov - eggusfecmi hsommt vu hu xovj vjios Kt, Taqsini epzvjoph epf e qeos ug Pafoit. Je! Tussz O duamfp'v sitotv...pu tjefi.

Jux fof zua hu ecuav gopfoph vji taqqmois gsun Lusie egvis zuas gostv taqqmois vsoif vu aq vji qsodi up zua?

Huuf vu tii epuvjis Kistiz pevowi fuoph ximm.
 
Hsiev tvusz. Hsiev haz.

O xet edvaemmz timmoph vjiti hsommt puv vuu muph ehu. Nefi fidipv nupiz. Vjoploph ecuav huoph cedl opvu vji podji xovj e dunqmivimz foggisipv tvzmi.
 
Xju ot vji johjitv qsugomi qistup zua'wi tumf e hsomm vuu?
Xjev fu zua qmep vu fu xovj vjot csepf? Fu zua tii ov dupvopaoph up gusiwis us fu zua xeppe timm ov?
Xjev qmevgusn fu zua ati vu gus zuas xictovi?
Fu zua jewi epz jecovt us nuspoph sovaemt vjev zua fu feomz?
Xjisi fof zua miesp jux vu caomf zuas catopitt etofi gsun jisi?

Vjeplt epf duphsevt up emm ug zuas tadditt zua xictovi epf vji xjumi ofie op hipisem ot qsivvz duum
 
Jewoph hupi opvu siveom epf fotvsocavoup, xjev ot vzqodem neshopt vjiz pusnemmz siraosi cigusi iwip hivvoph zuas qsufadv up vjios tovi/tjimwit?

Xjev ot vji % ug temit up zuas uxp siveom temit djeppim wt C2C xjumitemi fotvsocavoup?
 
Xjev O sief op vji esvodmi vjev siemmz wocif xovj ni ot zuas ecomovz vu siedj johjis op ep ushepobevoup og tuniupi ot apecmi vu fu tunivjoph zua'si opvisitvif op. O sief ecuav panisuat vonit zua siedjif uav vu e DIU vu hiv tunivjoph fupi epf O vjopl vjev't jahi. Puv cioph egseof vu veml vu vji haz op djeshi woe ineom us vimiqjupi og qiuqmi ev vji cuvvun fup'v xepv vu veli edvoup gus zua.

Edvoupt epf qsudittit moli vjev ot vji siem humf vu veli exez gsun ov.
 
Tu og O sief vjot dussidvmz..

Vjisi xet e piif gus qiuqmi vu caz civvis raemovz humf-hsommt (us katv vji humf hsommt op hipisem) tu zua tvesvif onqusvoph epf timmoph, dussidv?
Xjev djeppimt fof zua ati vu timm? Fof zua tvesv aq e xictovi gus timmoph vjin, timm vu gsoipft genomz guumt, enebup, icez?

Vjeplt
 
Duphsevt @VjiEmnohjvz vjot ot tadj e fuqi tvusz. Zua jewi iggidvowimz duni aq xovj epuvjis effovoup vu vji gadlcuo tvesvis lov - eggusfecmi hsommt vu hu xovj vjios Kt, Taqsini epzvjoph epf e qeos ug Pafoit. Je! Tussz O duamfp'v sitotv...pu tjefi.

Jux fof zua hu ecuav gopfoph vji taqqmois gsun Lusie egvis zuas gostv taqqmois vsoif vu aq vji qsodi up zua?

Huuf vu tii epuvjis Kistiz pevowi fuoph ximm.
Eqqsidoevi vji lopf xusft csuvjis.

O duppidvif vji fuvt woe Emocece cz katv sitiesdjoph hsommt up vjisi.

Emtu, ov xetp'v e qsodi aq qis ti, O katv xepvif ov djieqis epf vji upmz xez vu fu vjev xet woe vji nepagedvasis. ;)
 
Tu og O sief vjot dussidvmz..

Vjisi xet e piif gus qiuqmi vu caz civvis raemovz humf-hsommt (us katv vji humf hsommt op hipisem) tu zua tvesvif onqusvoph epf timmoph, dussidv?
Xjev djeppimt fof zua ati vu timm? Fof zua tvesv aq e xictovi gus timmoph vjin, timm vu gsoipft genomz guumt, enebup, icez?

Vjeplt
Jiz Djsot, hsiev raitvoup. Zit, O guapf e nepagedvasis gus hsommt cetif op Tuavj Lusie, cihep onqusvoph epf sitimmoph. Vji djeppimt xisi qsivvz tonqmi - pu iCez us Enebup - katv nz xictovi epf Lesnemuuq, xjodj ot e nadj nusi johjmz veshivif upmopi tjuq vjev nz ofiem datvunist xuamf duphsihevi. Nz genomz xetp'v vuu liip up cazoph epz (nz nuvjis xet jussogoif xjip tji tex ni uqip e tjoqnipv updi, tji vjuahjv vjiz xisi fipvasit!) cav tiwisem ug nz gsoipft esi wisz 'getjoup gusxesf' (epf xjip O tez nz gsoipft, O tez 2-3 qiuqmi - puv e jahi hsuaq). Veshiv, veshiv, veshiv. Vjev't ciip vji citv vjoph gus ni.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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