How I used SEO to create (and eventually sell) in a tough niche

[GrandRub]

i am also starting a niche website right now great and motivating read. i try to target low/medium keywords in my niche and write write write till my fingers fall of the first months.

 

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[SEBASTlAN]

- would you recommend writing articles yourself or outsourcing? does it matter?
- any design recommendations? I'm launching a new blog and can't decide on the theme. How important is this? any critical high level recommendations?
- how important is more technical SEO?

- Either way is fine, as long as it's a quality article that is actually valuable.
- One that isn't resource (code/image) heavy and optimized for mobile.
- It's pretty important!

 

[buildpath]

To anyone wanting to jump in with outsourced writers from the start and hoping to achieve similar success: I'd just like to suggest that these guys who sell their sites for mid 7 figures all say the same thing for a reason. One of my students also did the same thing (sold for mid seven figures, way way more more than I have ever done!!) and her focus was on content. She was prolific in reviewing the products/services and really providing more detail than any competitors. Got links from manufacturers of new products because she reviewed them quickly, and much more... Her ahrefs organic keywords curve is just consistently going up over the years and.... big co bought out.

I am saying this stuff because I'm in a world of pain after years of hanging on to what had been working for me (focus more on links).

Listen to lludwig and jason when they say it's about content and UX these days more than anything... and of course the better the UX is maybe the more natural links you'll get?

If you don't agree, I appreciate your side of the discussion to. I'm also saying this to remind myself of where I should focus efforts going forward.

 

[GrandRub]

content is king and your mailinglist is the queen?

i always remember the "old" times with link pyramides, linkbuilding with web 2.0s, online directorys... it is realy great that "Content" is now worth more than 80% seo magic und 20% spinned articles.

 

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[johnp]

Wow awesome story! Thanks for sharing.

I never really saw the value in SEO until this year when I finally had to get up to speed for my current company. I found out that I'm pretty good at it. We're cranking out about 4-6 posts per week and ranking on page 1 very fast. No backlinks either. We tripled traffic in under 6 months just with crazy SEO optimized content production. I think our content pace is too high though, it's very stressful trying to produce good content at this rate.

I built my own SaaS tool and I've been thinking about a similar approach. My biggest hold up is that my domain is starting from nothing. I have 1 blog post with like no domain reputation. Plus, it's really had for me to find time to write content.

Anyway, how often did you produce content early on?

 

[SD Entrepreneur]

Very nice, took action, made sacrifices, worked your a$$ off and made it happen! Very inspiring...