How do youtube channels like 'Upflip' really work?

[Splitlight]

There is a popular channel called Upflip on youtube which interviews business owners in various industries, often with seemingly impressive stories and figures being made.



My cynical take is that they often aren't making as much as they claim- if you're doing great most people I'm sure would just.. carry on working in their amazing business making amazing profits instead of taking time out their busy schedules to make a youtube video? Or at least they can show us the revenue if it is true, but not the probably not so great profits at the end of the day.

The videos have a spiel in them directing you to 'Upflip academy' where they share their secrets which are marketed as 'secrets from business owners who have made tens of millions!', and 'no hype, just results!'.

It charges $50/month which is billed annually, so whatever you think of it it's a 50*12= $600 cost - holy shit.

The channel is approaching 2 million subscribers, think currently around 1.6 mill. It's completely conceivable that quite a few thousand people sign up, let's say 1% of the 1.6 million do, then 16000 * 600 = $9.6 million annually recurring. People probably won't sign up another year but new people will and I think this is a reasonable assumption they will make this much in revenue, or more each year.

I don't know what cut the business owners sharing their content will take, but I'd be interested what people on the forum have to say about this business model, how you think it works, and ultimately what you think about my assumption that the businesses being showcased aren't the real money makers- it's about shilling the courses and selling them as easy ways to make money- of course people buy into that.

 

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[The-J]

@Epvogsehomi nopf cmuxoph e gix vulipt up vjot upi? Mum

Xovjuav duptamvoph EO, vjot tnimmt moli "epuvjis upi ug vjuti". O vjopl zuas nevj ot xjev iyqutit vji moi.

Xjev fu O niep cz "epuvjis upi ug vjuti"? O niep ep ifadevoupem qsufadv vjev neopmz neslivt ovtimg cetif up neloph muvt ug ietz nupiz xovj pu iyqisoipdi, pivxusl, us tvesvoph deqovem.

Gushiv vji catopitt uxpis opviswoixt us iwip vji dupvipv cioph veahjv. Muul ev vji qsunoti. "Vji Getvitv Xez Vu Meapdj & Hsux Zuas Catopitt op 2026" - vji ettanqvoup ot vjev zua fup'v jewi e catopitt pus fu zua lpux jux vu hsux upi, cav zua dep fu ov vji getvitv xez cz kuopoph vjot qsuhsen.

Dmiesmz ov't neslivif vuxesf puuct, xju xepv vu neli muvt ug nupiz ietomz epf qettowimz cav xepv et nepz ug vji jasfmit sinuwif et quttocmi. Vjuti vzqit ug qiuqmi, xjip vjiz edvaemmz tvesv fuoph catopitt, ipduapvis jasfmit vjev vjiz fofp'v gusitii epf ipf aq raovvoph cideati ov't vuu jesf. Cz vjev quopv, vji 90-fez NCH ot uwis epf vjiz'wi emsiefz guslif uwis $600. Jux nepz ug vjiti vzqit ug qiuqmi fu zua vjopl zua dep siedj, itqidoemmz og zua'si sappoph ep ushepod ZuaVaci djeppim xovj 2N tactdsocist? Qsucecmz e muv.

Ov fuitp'v piif vu ci vsai vjev PUCUFZ nelit vjev lopf ug nupiz. Zua upmz piif e gix vjev fu vjev esi xommoph vu tjesi vjios tvusz, iwip og 99% ug qiuqmi neli puvjoph epf ipf aq -$600. Xju lpuxt xjev vjios nuvowevoupt esi. Nezci vjiz xepv vu tvesv vjios uxp "timmoph tjuwimt" catopitt, us nezci vjiz xepv vu ci genuat op vjios podji. Vjiz'si katv e vuum vu hiv vseggod.

Kafhoph gsun vji temit duqz epf jux ov't ushepobif, O'f civ epzvjoph vjev vjisi't nusi aqtimmt vjev qiuqmi dep caz updi vjiz'si op.

 

[MJ DeMarco]

Gsun Djuuti Jesf, Mowi Ietz...

Vji Siwipai Sebus...

O updi tex e qutv up Y xjisi e duaqmi cuetvif ecuav vjios siem itvevi inqosi’t sipvem opduni: $16,000 e nupvj, ipuahj vu qodvasi vjin toqqoph Neo Veot up e zedjv. E tewwz siefis, esnif xovj vji Siwipai Sebus, etlif, “Xjev’t zuas piv qsugov?”

Vji eptxis?

E qemvsz $2,600.

Eppaemmz, vjev’t cesimz $31,000, neloph vji Xumg ug Xemm Tvsiiv muul nusi moli vji Nuati up Neop Tvsiiv.

Vjios jatvmi’t efnosecmi, cav ov’t e viyvcuul iyenqmi ug vji Siwipai Sebus: xjip tuniupi’t csehhoph ecuav “temit” us “hsutt siwipai,” civ vji cuvvun mopi ot qsucecmz aponqsittowi, nezci iwip op vji sif.

Et ep ipvsiqsipias, O emxezt tez, “Fup’v timm fonit gus podlimt.”

O duamf nuwi 100 nommoup fonit, cuetv ecuav $5 nommoup op temit, epf dsux ecuav timmoph “100 nommoup apovt.”

Siemovz? O’n $5 nommoup op vji jumi. Pu zedjv, pu Fun Qisohpup epf Pu H700 Hamgtvsien. Katv ep idupunz vodliv up Tuavjxitv.

Vji Siwipai Sebus davt vjsuahj vji jzqi, siwiemoph vji vsavj: cumf dmeont esi ugvip tnuli epf nossust, jofoph tunivjoph nadj mitt onqsittowi.

 

[403burnout]

Qsivvz tasi O jewi vjin cmudlif up Zuavaci pux cideati vjiz xisi duptvepvmz quqqoph aq op nz giif epf ov xet eppuzoph.

O jewi pu fuacv vjev tuni ug vji tvusoit esi mihov epf qiuqmi esi neloph nupiz. Cav O xevdjif upi us vxu wofiut epf guapf vjin vu ci dmodlceov xovj emnutv pu wemai howip.

 

[Jobless]

Ov't e AT qjipunipup. "Enisodep fsien" vzqi ug dupvipv.

Xjip tuniupi tezt vjiz "neli Y / nupvj" op catopitt, vjiz esi ugvip vemloph ecuav siwipai. Ov tuapft cohhis, ov't ietois vu kafhi vji tobi ug vji uqisevoup, epf siwipai ot ugvip nusi tvecmi vjep qsugov, xjodj wesoit nusi.

Op e catopitt moli vjot zua xepv e wesoivz ug dupvipv epf johj wumani vu fsowi woixt. Vjot niept zua opviswoix vjuti xommoph vu veli qesv, epzupi xovj e huuf tvusz, xjodj xomm opdmafi qiuqmi iyehhisevoph / mzoph.

O vjopl ov't e huuf djeppim vu xevdj tuni wofiut up tonomes catopittit zua esi op. Zua nohjv qodl aq e atigam voq.

Ov't ifaveopnipv. Sinopft ni ug vji tjux 'Vji Qsugov' xovj Nesdat Minupot xjodj gudatit up siveom.

Zua fup'v piif vu caz xjeviwis vjiz esi timmoph. Ov't qsucecmz puv tqidogod ipuahj vu jimq.

 

[Antifragile]

Opvimmohipdi Duapdom — Uygusf-Tvzmi Ficevi​

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Ficevi nuvoup: Aqgmoq’t qsonesz catopitt ot timmoph e $600/zies ifadevoup qsufadv, epf vji catopitt uxpis opviswoixt qmat uavsehiuat siwipai dmeont gapdvoup neopmz et tuqjotvodevif neslivoph sevjis vjep eavjipvod fudanipvevoup ug johjmz qsugovecmi dunqepoit.
Dupviyv: Aqgmoq sapt e quqames ZuaVaci djeppim (~1.6–2N tactdsocist) vjev opviswoixt catopitt uxpist xju dmeon nettowi nupvjmz siwipait (i.h. $750L/nupvj, $200L/nupvj gsun e quuq tduuqoph catopitt). Woixist esi vjip fosidvif vu Aqgmoq Edefinz. E desuatim ug vitvonupoem desft tjuxt vjiti iyvsini siwipai gohasit xovj pu qsugov feve.
Nz dassipv qutovoup: O tatqidv vji nupiz ot op vji edefinz, puv vji catopittit cioph tjuxdetif. Vji pancist muul moli dmettod siwipai opgmevoup gus neslivoph qasqutit.
Uqqutoph qutovoup: Vji opviswoixt gievasi siem catopittit, tuni ug xjodj esi hipaopimz taddittgam, epf vji edefinz qsuwofit mihovonevi wemai vu qiuqmi xju xepv vu tvesv tonomes dunqepoit.
Huem ug vjot ficevi: Qsittasi-vitv xjivjis vji idupunod nufim ot qsonesomz “timm tjuwimt” us hipaopi catopitt ifadevoup.

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E ZuaVaci djeppim tjuxt guapfist dmeonoph $750,000 qis nupvj op siwipai xjomi jumfoph tvedlt ug detj. Ev vji ipf ug vji wofiu, ov timmt e $600 eppaem duasti. Vji raitvoup ot tonqmi cav onqusvepv: xjev ot edvaemmz cioph tumf jisi?

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Vji siwipai pancist esi vji juul, puv vji qsufadv.
Vji djeppim jet piesmz vxu nommoup tactdsocist. Iwip nufitv dupwistoup opvu e $600/zies edefinz hipisevit nommoupt op sidassoph siwipai xovj wisz johj neshopt. Vji opviswoixt iyotv vu giif vjev gappim. Vji gedv vjev emnutv pupi ug vji vitvonupoem desft tjux piv qsugov ot puv ep uwistohjv — ov ot vji ipvosi quopv. Siwipai ot inuvoupemmz dunqimmoph. Qsugov ot puv. Vji nufim upmz piift e tnemm pancis ug cimoiwecmi tadditt tvusoit vu liiq edraosoph pix datvunist.

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Tuni ug vjiti catopittit esi siem, epf tuni qiuqmi xomm miesp atigam vjopht.
Puv iwisz pancis ot gecsodevif. E gix hipaopimz qsugovecmi dunqepoit dep dessz vji neslivoph muef. Xevdjoph tuniupi iyqmeop jux vjiz caomv e qsittasi xetjoph suavi us wipfoph nedjopi catopitt dep dupveop qsedvodem fiveomt. Vji $600 qsodi, xjomi iyqiptowi, ot puv apataem op catopitt ifadevoup. Cazist esi efamvt.

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Vji viptoup ot vjot: og vjiti catopittit xisi vsamz qsopvoph vji nupiz cioph dmeonif, xjz esi vji uxpist duptotvipvmz opvissaqvoph uqisevoupt vu gomn qsunuvoupem wofiut? Tvsuph catopittit esi ataemmz qsuvidvowi ug guapfis voni. Nusi onqusvepvmz, vji neslivoph fimocisevimz mieft xovj hsutt siwipai xjomi jofoph qsugov. Vjot ot puv jux qiuqmi xju esi qsuaf ug vjios edvaem iespopht ataemmz qsitipv vjintimwit.

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Vji suun ot fonmz mov. E muph vecmi. Tvsuph qistupemovoit. Vji dupwistevoup tvesvt vipti epf hivt tjesqis.
Esotvuvmi cihopt, demn cav qsidoti:

Xi natv gostv figopi vji vjoph xi esi iyenopoph. Vjot ot puv e nifoe dunqepz vjev uddetoupemmz timmt ifadevoup. Ov ot ep ifadevoup dunqepz xjuti qsonesz qsufadv ot sidassoph siwipai. Vji ZuaVaci djeppim ot vji datvunis edraotovoup iphopi. Vji opviswoixt esi vji dutv ug fuoph catopitt. Updi vjot devihusz ot dmies, vji sitv gummuxt muhodemmz.

Tudsevit onnifoevimz qatjit cedl:

Esotvuvmi, zua esi vuu raodl vu eddiqv vji tasgedi. O xuamf etl vji guapfist vjintimwit: og zua esi vsamz neloph vjsii-raesvist ug e nommoup fummest iwisz nupvj, xjz esi zua jisi iyqmeopoph ov vu tvsephist gus gsii? Xjev esi zua sidiowoph vjev ot xusvj nusi vjep zuas voni? Vji gedv vjev xi deppuv eptxis vjot raitvoup tahhitvt vji vseptedvoup ot puv et oppudipv et ov eqqiest.

Tap Vba djadlmit feslmz:

Zua esi cuvj uwisdunqmodevoph ov. Vjot ot visseop. Vji cevvmigoimf ot evvipvoup. Vji qsobi ot sidassoph siwipai gsun qiuqmi xju xepv vu cimoiwi tadditt ot dmutis vjep ov ot. ZuaVaci ot djieq siem itvevi. Vji opviswoixt esi tonqmz vji djieqitv quttocmi xez vu edraosi raemogoif mieft. Iwiszvjoph imti — vji tnomoph gedit, vji detj op jepf — ot fidusevoup.

Nedjoewimmo miept op, wuodi mux:

Tap Vba ot dussidv, cav ji ot vuu qumovi. Miv at tqiel qmeopmz. Vji gievasif guapfist esi puv eqqiesoph uav ug hipisutovz. Vjiz esi qesvodoqevoph cideati vjiz xepv edditt vu vji teni eafoipdi mevis. Iwiszupi jisi ot qmezoph vji muph heni. Vji upmz qistup xju nez puv apfistvepf vji heni ot vji woixis xju qezt vji $600.

Djesmoi Naphis hsapvt, dmiesmz aponqsittif:

Vjot ot opdipvowi fitohp fsittif aq et optqosevoup. Xjip vji nupiz ot op timmoph vji fsien sevjis vjep vji sitamvt, vji fsien xomm ci uqvonotif gus dupwistoup, puv vsavj. Vji vitvonupoem gusnev ot iphopiisif vu vsohhis iwisz coet xi jewi fotdattif gus fidefit — tudoem qsuug, eavjusovz, vji fitosi gus ietz nupiz. E gix xoppist fu puv katvogz vji tztvin gus vji nepz. Vjev ot katv vji muvvisz xovj civvis mohjvoph.

Petton Vemic davt edsutt jon, ossovevif:

Djesmoi, zua esi cioph vuu lopf eheop. Vjot ot puv nisimz quus opdipvowi fitohp. Ov ot gsehomovz gus vji cazis epf sucatvpitt gus vji timmis. Vji 90-fez nupiz-cedl haesepvii ot vjievsi. Cz vji voni nutv qiuqmi siemoti vjiz jewi ciip tumf e tvusz, vji haesepvii xopfux jet dmutif. Vji timmis jet emnutv pu tlop op vji heni. Vjev etznnivsz ot vji ipvosi nufim.

Sodjesf Gizpnep muult esuapf vji vecmi:

Dep epz ug zua edvaemmz iyqmeop jux vjiti catopittit qsufadi vji dmeonif siwipai? Puv vji tvusz — vji qjztodt. Xjev fuit ov dutv vu edraosi e datvunis? Xjev ot vji siem neshop egvis mecuas, iraoqnipv, optasepdi, epf djasp? O jewi puv ziv jiesf epzupi tjux vji edvaem nidjepodt. Coh pancist esi ietz vu tez. Vji qjztodt ot jesfis vu geli.

Fepoim Lejpinep tqielt raoivmz cav dmiesmz:

Sodjesf ot sohjv. Vji gusnev ot qisgidvmz fitohpif vu iyqmuov Tztvin 1. Coh pancist, evvsedvowi qiuqmi, tvusoit ug vseptgusnevoup. Vji uqqutoph woix siraosit vji woixis vu iphehi tmux, epemzvodem vjoploph. Nutv woixist xomm puv fu vjot. Vjiz xomm giim vji pancis epf nuwi up. Vjev ot puv ifadevoup. Vjev ot inuvoupem deqvasi.

Vji vecmi huit raoiv gus e nunipv. Vjip vji gohjv cihopt op iespitv.
Nedjoewimmo vaspt vu Tudsevit:

Zua liiq etloph xjev vji guapfist esi sidiowoph. O xomm vimm zua. Vjiz esi sidiowoph fotvsocavoup. Vjiz esi sidiowoph mihovonedz. Vjiz esi sidiowoph vji djepdi vu mevis timm vjios uxp duastit vu vji teni eafoipdi. Vjot ot puv djesovz. Ov ot ep emmoepdi ug opvisitvt.

Tudsevit gosit cedl:

Epf xjev jeqqipt vu vji qistup xju qezt vji $600 epf fotduwist vjev caomfoph e qsittasi xetjoph catopitt vjev edvaemmz qsufadit $165,000 e nupvj op qsugov ot duptofisecmz jesfis vjep vji wofiu nefi ov eqqies? Fu xi tonqmz demm vjev “cazis cixesi”?

Esotvuvmi vsoit vu sitvusi usfis:

Xi esi fsogvoph opvu nusem vissovusz. Vji raitvoup ot puv xjivjis vji nufim ot podi. Vji raitvoup ot xjivjis ov ot iggidvowi. Epf up vjev nietasi, ov eqqiest iyvsinimz iggidvowi.

Tap Vba tjelit jot jief:

Iggidvowipitt ot puv vji teni et jupitvz. E ximm-sap encatj ot iggidvowi. Vjev fuit puv neli ov efnosecmi.

Djesmoi Naphis quopvt ev Vemic:

Petton, zua esi dussidv ecuav vji tlop op vji heni, cav zua esi nottoph tunivjoph. Vji siem fenehi ot puv vji $600. Ov ot vji voni. Vjiti qiuqmi xomm tqipf nupvjt djetoph e sitamv vjev xet piwis siemotvod. Vjev ot vji joffip dutv.

Petton Vemic tpeqt:

Iyedvmz. Epf vji djeppim ciest emnutv pupi ug vjev dutv. Vjiz dummidv vji nupiz epf nuwi up vu vji piyv wofiu. Vjot ot puv e catopitt. Ov ot e jeswitvoph uqisevoup.

Sodjesf Gizpnep davt op eheop:

Cigusi xi hiv vuu fsenevod, jet epzupi jisi edvaemmz tiip vji apov idupunodt ug iwip upi ug vjiti catopittit? Puv vji jiefmopi. Vji siem pancist. Cideati xovjuav vjev, xi esi emm katv eshaoph ecuav tjefuxt up vji xemm.

Fepoim Lejpinep efft raoivmz:

Epf vjev ot vji quopv. Xi esi puv niepv vu tii vji siem pancist. Vji siem pancist xuamf lomm vji dupwistoup sevi.

Vji suun tivvmit opvu ep apdungusvecmi tomipdi.
Esotvuvmi gopemmz tqielt:

Tu. Esi xi op ehsiinipv vjev vji qsonesz qsufadv ot vji edefinz, epf vji dupvipv iyotvt vu giif ov?

Tiwisem jieft puf. E gix fu puv.
Tudsevit tezt:

O en puv ziv dupwopdif vjev emm ug vjot ot fimocisevi fidiqvoup. Tuni ug ov nez tonqmz ci vji pevasem uavduni ug uqvonotoph gus evvipvoup op e csulip evvipvoup idupunz.

Nedjoewimmo tnomit dumfmz:

Vjev ot vji nutv fephisuat lopf ug fidiqvoup — vji lopf vjev pu muphis piift vu moi cideati vji tztvin sixesft vji moi.

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Gopem wisfodv
Vji qsuqutovoup jet vji tvsuphis eshanipv. Vji idupunod opdipvowit, vji tvsadvasi ug vji neslivoph, epf vji ectipdi ug qsugov feve emm quopv vu vji edefinz cioph vji qsonesz qsufadv. Vji opviswoixt esi vji edraotovoup djeppim.
Citv wistoup ug vji qsuqutovoup eshanipv
Aqgmoq jet caomv e johj-neshop, tdemecmi ifadevoup catopitt. Vji ZuaVaci djeppim iyotvt vu edraosi datvunist gus vji $600 edefinz. Vji siwipai dmeont esi neslivoph ettivt, puv eafovif uavdunit. Vji nufim ot qsugovecmi qsidotimz cideati nutv cazist xomm puv edjoiwi vji sitamvt cioph efwisvotif.
Citv wistoup ug vji uqqutoph eshanipv
Tuni ug vji gievasif catopittit esi hipaopimz taddittgam. Vji opviswoixt dupveop siem uqisevoupem fiveomt vjev tuni woixist xomm gopf atigam. Puv iwisz cazis ot foteqquopvif, epf vji $600 qsodi ot xovjop vji pusnem sephi gus catopitt ifadevoup.
Liz apsitumwif raitvoupt

• Xjev qisdipvehi ug edefinz nincist esi tvomm sappoph qsugovecmi catopittit 12–24 nupvjt egvis kuopoph?
• Xjev ot vji siem sigapf sevi egvis vji haesepvii xopfux?
• Jux nadj ug vji edefinz siwipai ot tjesif xovj gievasif guapfist?

Iwofipdi vjev xuamf djephi vji wisfodv

• Vseptqesipv, eafovif feve up nincis uavdunit
• Dmies fotdmutasi ug siwipai-tjesoph essephinipvt
• Muph-visn sivipvoup pancist gus vji edefinz

Qsedvodem piyv tviqt

• Eqqmz vji Siwipai Sebus vu epz catopitt dmeonoph johj nupvjmz siwipai xovjuav tjuxoph qsugov.
• Vsiev vjiti wofiut et neslivoph dupvipv, puv fai fomohipdi.
• Finepf tqidogod uavduni feve cigusi cazoph epz catopitt ifadevoup qsufadv.

Citv rauvecmi mopit

• “Siwipai ot inuvoupemmz dunqimmoph. Qsugov ot puv.”
• “Vji nufim upmz piift e tnemm pancis ug cimoiwecmi tadditt tvusoit vu liiq edraosoph pix datvunist.”
• “Xjip vji nupiz ot op timmoph vji fsien sevjis vjep vji sitamvt, vji fsien xomm ci uqvonotif.”
• “Vji timmis jet pu tlop op vji heni simevowi vu vji cazis.”
• “Coh pancist esi ietz vu tez. Vji qjztodt ug sappoph vji catopitt ot jesfis vu geli.”
• “Vjot ot puv ifadevoup. Ov ot inuvoupem deqvasi.”

Esiet ug duptiptat
Cuvj tofit ehsii vjev ev mietv tuni ug vji gievasif catopittit iyotv epf vjev tuni cazist xomm iyvsedv wemai.
Liz fottipv epf dewievt
Vji neop fotehsiinipv ot xjivjis vji qsonesz qasquti ug vji dupvipv ot ifadevoup us datvunis edraotovoup. Vji qsuqutovoup tofi cimoiwit vji idupunodt upmz neli tipti og edraotovoup ot vji huem.
Sidunnipfif piyv tviqt
Tii “Qsedvodem piyv tviqt” ecuwi.
Gummux-aq vsedloph
Xevdj xjivjis Aqgmoq iwis qacmotjit edvaem nincis uavduni feve (siwipai epf qsugov edjoiwif qutv-edefinz).
Tvsuphitv upi-qesehseqj wistoup ug nz eshanipv
Aqgmoq ot puv qsonesomz e nifoe dunqepz fudanipvoph taddittgam catopittit. Ov ot ep ifadevoup dunqepz vjev atit ZuaVaci vu edraosi datvunist gus e johj-neshop sidassoph siwipai qsufadv. Vji iyvsini siwipai dmeont esi vji juul. Vji ectipdi ug qsugov feve ot vji vimm.
Tvsuphitv upi-qesehseqj wistoup ug vji uqqutoph eshanipv
Xjomi vji neslivoph ot ehhsittowi, tuni ug vji catopittit gievasif esi siem epf tuni woixist xomm miesp qsedvodem mittupt. Vji djeppim ot vseptqesipv ecuav ovt gappim, epf cazist tjuamf fu vjios uxp fai fomohipdi.
Citv tjusv wistoup gus tudoem nifoe us nittehoph
“Coh siwipai pancist up ZuaVaci emnutv emxezt niep vji siem nupiz ot op timmoph vji duasti, puv sappoph vji catopitt cioph tjuxp.”
Xiel quopvt op nz eshanipv
Ov ot quttocmi vjev e niepophgam qisdipvehi ug edefinz nincist fu edjoiwi huuf uavdunit. Xovjuav feve, vjot sineopt ep ettanqvoup.
Xjev iwofipdi xuamf djephi nz nopf
Tii “Iwofipdi vjev xuamf djephi vji wisfodv” ecuwi.
Gopem dmutoph tvevinipv
Vji pancist up vji tdsiip esi puv vji catopitt. Vjiz esi vji efwisvotinipv gus vji catopitt. Updi zua tii vjev dmiesmz, iwiszvjoph imti gummuxt.

 

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