Ravens_Shadow
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I've got around 1,500 warm/hot leads from a form on my website where users are signing up for beta access for our upcoming software product. The product isn't out yet, but it will be soon.
We've got 3 categories of leads:
When leads come in, we sort them based on their category above. Each category has it's own pipeline that looks like this:
Uncontacted > Initial Contact Made > Conversation In Progress > Follow Up > Waiting Game (They're waiting on some sort of response from higher ups) > and finally Won/Lost.
What we're thinking is contacting studios and enterprises and being as personable as possible with them. I.e no email is the same. For individuals, since there's over 1,000 of them, we'll probably send out a bulk email in hopes of starting up a smaller conversation.
We have two goals by reaching out now which is 1. Scheduling a demo for their teams and 2. Seeing if they'd be interested in pre-ordering our software based on the demo they saw. If anything, we get the conversation going and the lead goes from hot to burning up, so that once the software is publicly available, they purchase it. My wife and I are the only people who will be working through this pipeline for now. Each demo takes around 30 minutes, and we need to make the best use of our time by focusing on the biggest clients.
Is there any stage that I'm missing? What does your workflow for leads look like? How do you handle your sales processes?
We've got 3 categories of leads:
- Individuals/Small studios with less than $1mil in revenue.
- Studios Between $1mil and $100mil in revenue.
- Enterprises above $100mil in revenue.
When leads come in, we sort them based on their category above. Each category has it's own pipeline that looks like this:
Uncontacted > Initial Contact Made > Conversation In Progress > Follow Up > Waiting Game (They're waiting on some sort of response from higher ups) > and finally Won/Lost.
What we're thinking is contacting studios and enterprises and being as personable as possible with them. I.e no email is the same. For individuals, since there's over 1,000 of them, we'll probably send out a bulk email in hopes of starting up a smaller conversation.
We have two goals by reaching out now which is 1. Scheduling a demo for their teams and 2. Seeing if they'd be interested in pre-ordering our software based on the demo they saw. If anything, we get the conversation going and the lead goes from hot to burning up, so that once the software is publicly available, they purchase it. My wife and I are the only people who will be working through this pipeline for now. Each demo takes around 30 minutes, and we need to make the best use of our time by focusing on the biggest clients.
Is there any stage that I'm missing? What does your workflow for leads look like? How do you handle your sales processes?
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