How do I expand? Whats next? Overwhelmed.

[jb21]

Hey all

Came across this forum today as I am currently at a standstill at my side hustle I made with a friend. My niche is selling soccer goals/benches/other equipment. I coach soccer so this seems fitting since I am always meeting new coaches who may need equipment. I dropship these items and make about 15% on an order. These are high ticket items, with each item being about $900.
My friend and I have started in March and currently have 9 customers just through me meeting people through coaching. Thankfully we arent in the red.

With that being said, I want it to grow of course. I have tried google Adwords, received some clicks, but had no conversions. To be fair, I am not the best with social media/online marketing. I have also tried to understand SEO, which I seem to be "okay" with.

My question is, where do I go from here? As someone who isnt the best via SEO or online marketing, what the heck do I do next?

Things I want to achieve:
Organic SEO- Id love for people to google something and have me pop on the first page of google.

Google Ads- Id love to master this. I have the basic idea of it, have taken the google adwords course, but didnt seem to get the best conversions.

To be fair, my website compared to my competitors has the lowest prices.

At your convenience please take a look at my site and give me you thoughts.

Yoursoccerstore.com

Thanks all

 

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[Iammelissamoore]

Hey jb21, firstly, welcome aboard.

Your website has a remarkable set of products. I'm not too sure how long you have been in business, but, I highly respect the relationships you are building by actually meeting with people one-on-one and sharing what you do/have to offer. That is a step in the right direction.

Andy Black, one of our many veteran Fastlaners, has a remarkable Adwords Course that can absolutely assist you in genuinely building your audience organically, and no, I'm not "just" trying to sell you on some other course, beyond the course, he really helps in guiding one ahead in building audiences organically, you can check it out and decide from there, or you can reach out to him, prior to deciding to sign-up so you can determine your next step.

I'm also not sure if you ever got your hands on either of the books the forum is built around, but, it has remarkable insight in helping us grow our businesses from the beginning to maturity and beyond - the type of information that no one else will ever teach you, and there are many important principles that help differentiate the actions we take which determines our superb success from the rest. I've recognised you mentioned your price is the lowest compared to your competitors, honestly, once you are bringing that genuinity and meeting your customers ALL the way, you wouldn't have to worry about compromising on price over your competitors. Once the principles are employed, you would be able to charge top dollar in equivalence to your quality and still be guaranteed to land your customers/sell out your products.

I wish you the best in all your endeavours and look forward to reading more about your success as time goes by.

 

[Beast Of Ecom]

Your site could do with improving is not that visually appealing to me anyway.

Also I checked and you do not even have a Facebook pixel installed for basic retargeting. If you're selling high ticket items you HAVE to retarget because most of the people who land on your store will NOT buy first time round.

Retargeting is essential