Alexandra91zk
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- Jul 26, 2019
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Hi everyone, I hope you are all doing well.
So i have a question. I assume you all heard about Sara Blakely's notoriously famous fastlane business called SPANX.
She cut the feet out of a pantyhose and basically came out with the idea of leggings. Back then in the early 2000s, this was revolutionary and she became profitable in her first year. She is now a billionaire, despite having no business education whatsoever, and her business is still profitable today.
My question is this: How did she manage, then and NOW, to still become profitable when Chinese sellers on Amazon and Aliexpress can so easily copy her product ? Is it because the internet wasn't so big back then? Or because she chose to sell her products in retail stores ?
If somebody today has a brand new idea, if they release their product, what prevents Chinese manufacturers to steal the idea and sell it 10 times cheaper on Aliexpress or Amazon (especially if it's a generic idea and easy to replicate?)
What's the point of ever launching something new??? (please feel the desperation in my voice
)
Thank you beforehand for your thoughts!
-A
So i have a question. I assume you all heard about Sara Blakely's notoriously famous fastlane business called SPANX.
She cut the feet out of a pantyhose and basically came out with the idea of leggings. Back then in the early 2000s, this was revolutionary and she became profitable in her first year. She is now a billionaire, despite having no business education whatsoever, and her business is still profitable today.
My question is this: How did she manage, then and NOW, to still become profitable when Chinese sellers on Amazon and Aliexpress can so easily copy her product ? Is it because the internet wasn't so big back then? Or because she chose to sell her products in retail stores ?
If somebody today has a brand new idea, if they release their product, what prevents Chinese manufacturers to steal the idea and sell it 10 times cheaper on Aliexpress or Amazon (especially if it's a generic idea and easy to replicate?)
What's the point of ever launching something new??? (please feel the desperation in my voice
) Thank you beforehand for your thoughts!
-A
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