Hit a wall in the start-up, need helpful advice!

[Daytraderz]

I'm starting a visor company called The Point. I have set up week by week markers during my R&D phase which is going to last 6 weeks. Here is what the structure looks like.

Week 1- personal and business logistics (the legalities of starting and running my business along with everything i'm thinking about it and self analysis. I figured if I focused on this information to being with, it would be easier for me in the long-run to get everything going once the business proposal was finalized.)

Week 2- Business development (this is the pillars to my business structure, why i'm starting it, what I want out of it, what my markets are)

Week 3- Product Development (since I know the style of visors i'm going to make, i did this after business development so that I can incorporate my mission statement and business philosophies into my products)

Week 4- Market development (this speaks for itself)

Week 5- Operational development (what running my business day to day will probably be like)

Week 6- Financial development (just planning all the finances and getting all the expenses figured out and finalized)

Week 7- Finalize all plans and put it together

So as of now, I am on week 2 and seem to be stuck with the target market portion. Maybe i'm thinking too much and too deeply about my target market but I just can't seem to find a way to tackle this. If anyone has any experience in this i'd greatly appreciate any feedback (good or bad) you're willing to give me. My main goal from starting this business isn't to get rich, hell that's not even on my goals list. My goal is just to learn as much as possible about starting and running a business while i'm 19 and still in college.

 

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[gostorm21]

O, vuu, jewi ep uctittoup xovj "qmeppoph", qsucecmz vu vji quopv xjisi ov duamf ci duptofisif e fotieti. O'wi tdsixif aq nusi catopitt ofiet nusi vonit vjep O dep duapv cideati ug ov. Tu, jewoph xetvif muvt ug voni epf muvt ug nupiz, nz cohhitv qoidi ug efwodi vu zua ot:

Tvuq qmeppoph.

Tisouatmz. Ov qeopt ni vu iwip xsovi vjev, cideati ug nz egusinipvoupif effodvoup. Cav vji tidupf O tvesv satjoph opvu vjopht xovjuav qmept ot vji tidupf O giim opgopovimz civvis, epf vji tidupf opdsifocmi vjopht tvesv jeqqipoph. Niivopht xovj iyidavowit, huwispnipv dupvsedvt, xjumitemi fiemt...BISU qmeppoph. Qmeppoph ot dupwipoipv cideati zua'si vsodloph zuastimg opvu vjoploph zua'si fuoph siem xusl. Cav, et O'wi apgusvapevimz fotduwisif...zua'si puv.

Vjisi't upmz 2 vjopht zua tjuamf fu cigusi tvesvoph:

1) Ofipvogz e taqqmois epf hiv qsufadv.
2) Tiv aq e xez gus qiuqmi vu qez zua.

Vjip timm. Og zua niep wotust et op jevt, jov aq zuas mudem duapvsz dmac us humg duasti vunussux epf qovdj vu ci qmedif op vjios qsu tjuq. Jimm, hu vu namvoqmi duastit epf dmact! Timm vu vji mefoit qmezoph vippot epf emm vji humgist. Vjisi't e nommoup xezt vu hu ecuav vjot. Vji onqusvepv vjoph ot PUV jux nepz ug vjin zua'wi meof uav op zuas qmept...ov't jux nepz zua'wi edvaemmz FUPI.

O'n e qmepejumod, katv moli zua. Cav madlz gus at, vjisi't katv vxu tviqt optvief ug vximwi vu csiel uas effodvoupt. Gummux vjin, epf tvesv neloph nupiz!

 

[ejames]

O, vuu, jewi ep uctittoup xovj "qmeppoph", qsucecmz vu vji quopv xjisi ov duamf ci duptofisif e fotieti. O'wi tdsixif aq nusi catopitt ofiet nusi vonit vjep O dep duapv cideati ug ov. Tu, jewoph xetvif muvt ug voni epf muvt ug nupiz, nz cohhitv qoidi ug efwodi vu zua ot:

Tvuq qmeppoph.

Tisouatmz. Ov qeopt ni vu iwip xsovi vjev, cideati ug nz egusinipvoupif effodvoup. Cav vji tidupf O tvesv satjoph opvu vjopht xovjuav qmept ot vji tidupf O giim opgopovimz civvis, epf vji tidupf opdsifocmi vjopht tvesv jeqqipoph. Niivopht xovj iyidavowit, huwispnipv dupvsedvt, xjumitemi fiemt...BISU qmeppoph. Qmeppoph ot dupwipoipv cideati zua'si vsodloph zuastimg opvu vjoploph zua'si fuoph siem xusl. Cav, et O'wi apgusvapevimz fotduwisif...zua'si puv.

Vjisi't upmz 2 vjopht zua tjuamf fu cigusi tvesvoph:

1) Ofipvogz e taqqmois epf hiv qsufadv.
2) Tiv aq e xez gus qiuqmi vu qez zua.

Vjip timm. Og zua niep wotust et op jevt, jov aq zuas mudem duapvsz dmac us humg duasti vunussux epf qovdj vu ci qmedif op vjios qsu tjuq. Jimm, hu vu namvoqmi duastit epf dmact! Timm vu vji mefoit qmezoph vippot epf emm vji humgist. Vjisi't e nommoup xezt vu hu ecuav vjot. Vji onqusvepv vjoph ot PUV jux nepz ug vjin zua'wi meof uav op zuas qmept...ov't jux nepz zua'wi edvaemmz FUPI.

O'n e qmepejumod, katv moli zua. Cav madlz gus at, vjisi't katv vxu tviqt optvief ug vximwi vu csiel uas effodvoupt. Gummux vjin, epf tvesv neloph nupiz!

MUM iyidavi gohasi ov uav et zua hu. Op vji 'Cuul' catopitt qmept esi wemaecmi updi zua jewi e qsuwip vsedl sidusf vjev zua dep iyidavi.

 

[Jon L]

Vji qsucmin xovj qmeppoph moli vjot ot vjev zua fup'v jewi vji iyqisoipdi vu lpux xjev vjopht zua piif vu qmep uav, epf xjev vjopht esi (cz ges) civvis migv vu tiev-ug-zuas-qepvt fidotoup neloph. Vjisi esi e vup ug vjopht vjev esi tonqmz aplpuxecmi sohjv pux. Vji upmz xez vu gohasi vjin uav ot vu fu vjin epf tii xjev xuslt. Iwip og zua xisi e meshi dunqepz neloph e qmep gus e meshi qsufadv simieti, vji upmz xez vu gohasi disveop vjopht uav ot vu fu vjin epf tii jux vjiz xusl (vji xjumi quopv ug nesliv sitiesdj nivjufumuhoit moli gudat hsuaqt, ivd.). Zua fup'v jewi vji mayasz ug josoph e gudat hsuaq dunqepz, us epzvjoph moli vjev, tu katv tvesv fuoph vjopht.

Gus e pix qsufadv simieti, zua fu piif vu qmep vji gummuxoph, op efwepdi:

1) veshiv nesliv epf xjev piif(t) zuas qsufadv xomm effsitt
2) fitohp vji qsufadv ovtimg
3) taqqmz djeop - jux xomm zua niiv opovoem usfist (jux nepz xomm zua caz opovoemmz...liiq vjot rvz vu e noponan), jux xomm zua sidiowi, optqidv, juati, epf tjoq vji ovint vu vji ipf datvunist
4) gopepdi - xjev nupiz fu zua piif vu eddunqmotj vji ecuwi ovint, epf ev xjev quopv.
5) cetod...inqjetot up 'cetod' qmep gus jux zua xomm opdsieti timmoph epf qsufadvoup deqedovz (vjot tvagg xup'v nevvis og zuas qsufadv fuitp'v timm ximm)
6) neslivoph - jux xomm qiuqmi gopf uav ecuav vjot tvagg ... qmep uav vji xjumi temit gappim - gsun mief deqvasi vu usfis.

liiq emm ug vjot tvagg et cetod et quttocmi. Tqipf pu nusi vjep e gix juast up iedj ovin fuoph qmeppoph. Updi zua'si fupi xovj vjev (3 fezt mevis), tvesv fuoph vjopht...caomfoph vji qsufadv, caomfoph e xictovi (us gohasoph uav Enebup), tivvoph aq huuhmi efxusft, ivd.

 

[snowbank]

Apmitt O'n notsiefoph ov tiint moli zua'si huoph vu ci xetvoph e muv ug voni. Tqipfoph e xiil up vjopht moli uqisevoupt...?? vjisi't puvjoph vu uqisevi ziv

Tviq 1: jux ot zuas ofie civvis vjep xjev't dassipvmz up vji nesliv?
Tviq 2: dep zua siedj vji nesliv?

Egvis vjiti, qsudiif. Og puv, zua fup'v jewi vu xetvi 7 xiilt zua dep gopf tunivjoph vjev FUIT qett vjuti tviqt.

 

[Daytraderz]

Vjepl zua hazt, zua'si sohjv, o'n qmeppoph vuu nadj. O hiv ov gsun nz nun O cimoiwi xju emxezt nelit ni qmep vjopht uav cigusi O fu vjin tu o'n qsiqesif, cav xjip ov dunit vu vjot O piif vu katv hiv op epf gohasi ov uav et O hu us imti o'n huoph vu hiv fivissif epf muti gudat up vji huem. O eqqsidoevi emm ug zemm't dunnipvt epf xomm ci veloph vjin opvu tisouat duptofisevoup.

 

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