I am starting an energy drink company. My product is awesome as it is a sustained, focused energetic feeling as opposed to the HIGH --> CRASH jittery feeling you get with others. My focus is the nightlife crowd, professionals, students. The goal is to help people get useful energy hey can hone and harness towards the tasks they actually need to do in life or to just be awake, alert and sharp when they need the extra boost to go out and have fun. I am currently an attorney trying to escape the confines of my slowlane career and wanted to get some ideas/tips from anyone with more marketing experience how I can market my product. I don't have the money to put it in a recording artist or athlete's hands on national television (yet). Any help is appreciated. Thank you.
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