Help with Marketing Ideas for New Product

[acesar]

I am starting an energy drink company. My product is awesome as it is a sustained, focused energetic feeling as opposed to the HIGH --> CRASH jittery feeling you get with others. My focus is the nightlife crowd, professionals, students. The goal is to help people get useful energy hey can hone and harness towards the tasks they actually need to do in life or to just be awake, alert and sharp when they need the extra boost to go out and have fun. I am currently an attorney trying to escape the confines of my slowlane career and wanted to get some ideas/tips from anyone with more marketing experience how I can market my product. I don't have the money to put it in a recording artist or athlete's hands on national television (yet). Any help is appreciated. Thank you.

 

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[wade1mil]

Found this:

Energy Drinks Build Their Buzz

 

[kurtyordy]

go to trade shows

 

[Whole Paradigm]

The PR fees may not be as bad as you think. Ranging from $50 an hour and up. This may give you some extra info: Top PR Firm Rankings | Public Relations Agency Rankings by O'Dwyer's Public Relations News

Also, do you have a company in mind who can create the product, package, and warehouse?

If not I found these:
Energy Drink Manufacturers

Beverage Development | Private Label Beverages | Beverage Turnkey Solutions

Beverage Cans : Manufacturingdrinks.com

Beverage Consulting Services Beverage Consultant Development Formulation Marketing companies

 

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[Vigilante]

Demos. Retail chains have what are called "road shows," which are roving promotions on merchandise they don't carry normally. These range from doing an event at a local mom and pop owned grocery store (just stop by and visit them with a sample... and then ask if you can do an event at the store)... to organized roving road shows for companies like Sam's Club. If your product is successful enough at a road show, often it can lead to store placement. You can enlist the help of family to man the road show(s) at first. It's also a great way to get consumer feedback on your product. For an energy drink company trying to get a start... I would really spend some time trying to get some sampling road shows going. It will be a lot of work... but it SHOULD BE or everyone would do it, right? You might even check with your local Sam's Club or Costco or BJ's... because some of the club retailers have regional buyers who might be willing to give your product a taste, and a chance.

But your local grocery store should be your first and easiest break through.

 

[bernieshawn]

Red Bull has girls handing out free energy drinks every couple weeks at my college. One way to generate interest I guess.

 

[newbeginning]

Crazy Idea

I don't have marketing experience, but here's a crazy idea. Look at road race summaries in your area and see who the amateur winners usually are. Get in touch and provide them with free drinks or something like that, then have them wear a shirt with your product on race day. The bigger road races might have up to a thousand or more people, and a lot of them hang around until the awards ceremony.

 

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[Kak]

Colleges are a great place to get your name out there.

Now things like this sell best if they have ridiculous names. Like "Crazy F*cker Energy" or "supercharged bastard juice".

The marketing will do itself if you name it something like that. Plus you should try to get it in 7-11s and exxon stations.

Kinda a saturated market though.

 

[CPisHere]

I would start off by giving your product away to your IDEAL customers, which means you will have to identify who your ideal customer is.

Professionals and students/party-animals are very different crowds. And since your drink aims to allow people to FOCUS, rather than get amped up - partying is not a good market.

Professionals might be a good area, or maybe studious college students. But I would chose one or the other, and then go after them with zeal.

If you choose studious college students, give it away free at the campus library. Then you'll get feedback to tweak your products & marketing - really learning the true benefits and differentiators of your product, and build up demand. Once you have guaranteed built up demand, you can go to the local stores and say "hey, stock my energy drink (which all the students love) and you don't have to pay me for it until you sell it". There's no risk to the store owner, and now you've got a pipeline of people to buy your product.

The real financial success of a business doesn't come from the first sale, but from creating long-term profitable sales. So what if you lose a little money on the front end? You'd be losing that money by hiring a PR person or paying for ads anyway, and this way will build loyal customers.

 

[Revend]

For every new business and product we need some marketing ideas to promote it among the people. I have also some great ideas about marketing o a personal trainer so if someone needs this information then contact with us.
Marketing Ideas For Personal Trainers

 

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