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We are looking to replace our currently slogan, "All Disasters Are Local", with something more effective. I was wondering if you guys could vote on what you thought would be the best slogan, which will go right under our text-based logo. The site is www.preparedcity.com - we sell survival kits and emergency supplies, and would like to connect mostly with families who are slightly hesitant to prepare, although we also hope to be a supply solution for emergency shelters and businesses looking to prepare for disasters and emergencies.

If you come up with something even better, please share it!

1. Own Your Family's Preparedness
2. It Pays to Prepare
3. Dedicated/Committed to Helping You Prepare for Any Emergency
4. Providing You With The Tools to Protect Your Family
5. Putting the Tools of Preparedness in Your Hands
6. Tommorrow May Be Too Late

Thanks everyone!
 
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kurtyordy

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Don't Be A Statistic, Be a Protector- Start Preparing Now!
Protecting Yourself Starts Before The Disaster- Start Preparing Now!
You Can Only Count On Yourself In A Disaster- Prepare Now!
 

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I like the call to action in the slogan - would it still be appropriate for business cards and such?
 

Sparlin

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A disaster may never come, but you'll be ready in case it does.

No one ever expects to be a victim, don't be a statistic.

No one ever plans to get into a disaster, but you can plan how to get out of it.

You may not plan to get into a disaster, but you can plan how to get out of it.

When disaster comes send it packing!

You either own the tools to deal with a disaster or you get owned by it!

Your friends won't laugh when you're eating hot food and they're sitting in the dark.

Don't put your fate in other people's hands.

Don't put your fate in other people's hands, prepare today.

Don't have time for a disaster? It has time for you.

The most common phrase at a disaster scene is, " I never thought it could happen to me". (I've actually heard that one a lot)

Replace Scared with Prepared.

A shovel can be used to dig your way out or to bury you. It all depends on who owns it.

I could do this for hours... :) hope this helps
 
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Russ H

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A disaster may never come, but you'll be ready in case it does.

No one ever expects to be a victim, don't be a statistic.

No one ever plans to get into a disaster, but you can plan how to get out of it.

You may not plan to get into a disaster, but you can plan how to get out of it.

When disaster comes send it packing!

You either own the tools to deal with a disaster or you get owned by it!

Your friends won't laugh when you're eating hot food and they're sitting in the dark.

Don't put your fate in other people's hands.

Don't put your fate in other people's hands, prepare today.

Don't have time for a disaster? It has time for you.

The most common phrase at a disaster scene is, " I never thought it could happen to me". (I've actually heard that one a lot)

Replace Scared with Prepared.

A shovel can be used to dig your way out or to bury you. It all depends on who owns it.

I could do this for hours... :) hope this helps

I love it when you do this, Sparlin. You definitely have a gift for this. :)

*******

I'd keep it short, and ask for action:

Are YOU Prepared? Do it today!

Prepare. Why not?

Prepare or Regret. Your choice.

What are YOUR reasons for not being prepared? Do it TODAY.


-Russ H.
 

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These are great! Speed ++ for that great list Sparlin, that is a huge improvement over what my partner and I came up with! In fact, we may experiment with having multiple slogans for different situations, like Northrop Grumman has done (one corporate slogan with multiple promotional ones on their commercials).
This is what this forum is all about - I hope I can provide some equally useful advice at some point
 

Sparlin

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I'm glad you like them. However, I just wrote them down as I thought of them, please check any you might use and make sure they're not already taken. I'm not sure of copyright law regarding slogans, but I would recommend doing some research. Thanks for the speed!
 
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Red

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"when your a$$ is on the line, make sure it's covered."

:)

I just like to incorporate cursing into everyday life.
 

Russ H

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I would agree, I don't want to patronize or insult people by preaching to them - which is why I like your slogan and the one you voted for the most.
 

kurtyordy

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Personally, neither Well Equipped, Well Prepared nor It Pays to Prepare would get me to visit your site. In my mind I would say- Prepare for what? Oh well, screw em, I don't care enough to find out. Just my 2 cents.
 
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Bobo

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"Shit happens, let it happen to someone else"
"Do you really wanna wait for FEMA?"
"There may not be a boy scout around to eat, be prepared"
 

Russ H

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Ready for Disaster? Do it NOW.

-Russ H.
 

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Well the response is a little more than I thought it would be! This has turned into a pretty good marketing/branding exercise, thanks for participating everyone! I am gathering that aside from eating boy scouts and preventing sunshine from going where it shouldn't shine, there are three main categories that people seem to come up with:

1. Simply stating what we sell
2. A catchy but somewhat abstract slogan
3. A call to action

I'm really no PR/ad expert, but here is what I would assume as a novice:
1- is generally found with new companies that have no brand presence, and who's company name does not describe the product/service of the company
2- is found with companies who's name describes its service (e.g. Joe's Underwater Basket-weaving Co.), and wants to be memorable or come across as creative
3- I personally have found this with newer, internet-based, seemingly low budget or mom-and-pop type companies, although I have little experience in this so I could be totally wrong
So it sounds like #1 is the option for me - do people agree?

Also, I have to look at what some popular companies do (no slogan at all) and decide if that's a good model to follow. For instance, I don't believe the Google founders agonized over a catchy way to link an abstract word, Google, with searching the internet. Same with a lot of companies. Just food for thought I guess.
 

Chess=Life

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Jun 7, 2010
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How about something like:
Be prepared for the unexpected/Prepare yourself for the unexpected. Protect yourself and your loved ones with an emergency kit from PreparedCity.com.
(I'm no english major)

If you are trying to marketing your products towards families maybe you could make the slogan more focused on keeping children/loved ones safe.
 
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moop

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Jun 1, 2010
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I really like these ones:

Your friends won't laugh when you're eating hot food and they're sitting in the dark. ---> has a nice humorous touch users would respond well to.

Don't have time for a disaster? It has time for you. ---> hits procrastination and un-preparedness, quite effective.

Providing You With The Tools to Protect Your Family ---> targets the emotions of the user and instinct to protect ones family

Are YOU Prepared? Do it today! ---> really empowers you to take action

BTW, Bobo's slogan's are hilarious :great:
 

kurtyordy

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not sure why I did not think if this before-

Even You Can Survive A Zombie Attack- Prepare Now!

Be Ready for the Zombie uprising!

The Zombies are Coming! Prepare Now!

Every month approximately 15k people search for [how to survive a zombie attack] It could be a humorous angle to attack your marketing with.
 

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Speed++ Kurt - emergency preparedness professionals (read- old and boring government workers) and agencies struggle mightily with how to reach and engage people of all ages in emergency preparedness.

Millions are spent on fear and and "do this because I'm the government and I say so" marketing campaigns for emergency preparedness, and yet the vast majority are ineffective and tuned out by all audiences because statistically people ignore unpleasant messages that threaten their paradigm of thinking or explore rare but potentially unsettling eventualities. This breeds the response "it won't happen to me" mentality, as this is a form of mental survival and evasion from those unpleasant thoughts.

With a zombie attack campaign you can educate, engage, and entertain all audiences - more effectively getting your message across. In addition, you will be able to engage children - a key component of emergency preparedness and a gateway to get the adult parents of the children engaged in preparedness without scaring the children.

I hope to get my PhD on this very topic - engaging people in emergency preparedness in an entertaining, humorous, and effective way. I will certainly include the zombie preparedness marketing campaign in my future PR/ad efforts (and possibly as a thesis for my PhD!)
 

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