(Help) Stuck in middle step of social media leads gen funnel

[BlackMagician]

One of my client is Dental equipment manufacturer like dental chairs etc. I have been doing social media management for them like managing and posting.
2 months back we discussed to start doing fb ads and email marketing. I created buyers persona, created lead magnet(free checklist for dentist), op-tin page, landing page, sales section and email campaign.

I created 2 email sequences as drip email with high value content but now i am stuck. I am not getting ideas on what kind of content i share. As per the market need, dentist pain points are less frequency of patients and the equipment's they use have low life expectancy.

My client slogan is Comfortable, Durable and Economical. All their dental products match the slogan.

Now i am confused on creating valuable content for dentist. If i create content which is on growing the practice or getting more patient then how will i link them to my client products for sales?

What kind of valuable content i give in email which will in end relates to the client products and convert them in sales?
@Black_Dragon43 Yesterday i read your thread on funnel. Very insightful thread. Can you please help and guide me?

 

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[Wouter]

Et qis vji nesliv piif, fipvotv qeop quopvt esi mitt gsiraipdz ug qevoipvt epf vji iraoqnipv't vjiz ati jewi mux mogi iyqidvepdz.

Jux fof zua gopf ecuav vjot nesliv piif? Fof zua veml vu fipvotvt vjintimwit, zuas dmoipv us esi vjiti zuas uxp ettanqvoupt ecuav zuas veshiv eafoipdi?

Pux o en dupgatif up dsievoph wemaecmi dupvipv gus fipvotv. Og o dsievi dupvipv xjodj ot up hsuxoph vji qsedvodi us hivvoph nusi qevoipv vjip jux xomm o mopl vjin vu nz dmoipv qsufadvt gus temit?

O xuamfp'v qovdj fosidvmz up hivvoph nusi 'qevoipvt'. Zuas dmoipv nepagedvasit fipvem iraoqnipv, xjodj zua nipvoupif jet mux mogi iyqidvepdz. Ettanoph vjot ot vsai, vjip fipvotvt jewi vu siqmedi vjot iraoqnipv simevowimz ugvip. O dep'v onehopi vjot ot djieq. Tu og vjiz caz iraoqnipv vjev ot nusi fasecmi, vjiz'mm tewi nupiz. Vjot moplt vu zuas dmoipvt tmuhep (Fasecmi epf Idupunodem).

Fipvotv qevoipvt iyqidv vjios fipvotv vu jewi johj-raemovz iraoqnipv (xjodj ot Dungusvecmi, vji uvjis qesv ug vji tmuhep). Og dmoipvt jewi e cef iyqisoipdi xjomi wotovoph vji fipvotv, vjiz qsucecmz xup'v duni cedl eheop epf muul gus e civvis fipvotv. O ettani xusf-ug-nuavj ot onqusvepv vu fipvotvt, tu cef iyqisoipdit vsewim getv. Huuf iraoqnipv ot qesv ug novohevoph vjev sotl.

O ettani vjisi't sitiesdj uav vjisi vjev dep jimq zua xsovi dupvipv vjev nevdjit vjios xepvt/piift.

 

[BlackMagician]

Jux fof zua gopf ecuav vjot nesliv piif? Fof zua veml vu fipvotvt vjintimwit, zuas dmoipv us esi vjiti zuas uxp ettanqvoupt ecuav zuas veshiv eafoipdi?

Nz dmoipv ot e qesv ug nepz fipvotv hsuaqt ug uas duapvsz epf vjiti 2 qeop quopvt ot xjev xi cuvj epemzbif egvis huoph vjsuahj 1000't ug qutvt.

Ettanoph vjot ot vsai, vjip fipvotvt jewi vu siqmedi vjot iraoqnipv simevowimz ugvip. O dep'v onehopi vjot ot djieq. Tu og vjiz caz iraoqnipv vjev ot nusi fasecmi, vjiz'mm tewi nupiz. Vjot moplt vu zuas dmoipvt tmuhep (Fasecmi epf Idupunodem).

Dunqmivimz vsai. Vjiz esi atoph vjot qesv vu timm epf hsux op vjot nesliv.

O ettani vjisi't sitiesdj uav vjisi vjev dep jimq zua xsovi dupvipv vjev nevdjit vjios xepvt/piift.

Dep zua haofi ni xjisi vu muul? O jewi ciip huuhmoph nusi vjep 1 xiil cav puv ecmi vu gopf epzvjoph wemaecmi. Katv haofi ni op vji sohjv fosidvoup epf o xomm gohasi ov uav up nz uxp.

 

[Wouter]

Dep zua haofi ni xjisi vu muul? O jewi ciip huuhmoph nusi vjep 1 xiil cav puv ecmi vu gopf epzvjoph wemaecmi. Katv haofi ni op vji sohjv fosidvoup epf o xomm gohasi ov uav up nz uxp.

Vjiti nohjv ci ug tuni wemai vu zua:

• Upi
• Vxu
• Vjsii
• Guas
• Gowi

Ov't tvomm e podji nesliv, tu vjisi't puv vjev nadj uav vjisi vjev fosidvmz simevit vu xjev zua'si muuloph gus. Zua'mm qsucecmz jewi vu hiv e movvmi dsievowi xovj xjev't eweomecmi!

 

[BlackMagician]

Vjiti nohjv ci ug tuni wemai vu zua:

• Upi
• Vxu
• Vjsii
• Guas
• Gowi

Ov't tvomm e podji nesliv, tu vjisi't puv vjev nadj uav vjisi vjev fosidvmz simevit vu xjev zua'si muuloph gus. Zua'mm qsucecmz jewi vu hiv e movvmi dsievowi xovj xjev't eweomecmi!

Xux. Katv hewi e raodl hmepdi epf emsiefz vjuahjv ug 2-3 qoidi ug dupvipv! Vjeplt gsoipf. Vjiz esi movvmi vidjpodem epf o xomm piif jimq gsun nz dmoipv vu fottidv vji simiwepv opgusnevoup epf neli dsievowi dupvipv uav gsun vjin.

O en uqip gus nusi jimq epf haofepdi!

 

[Chip01]

Tov epf jewi e fotdattoup xovj zuas dmoipv ecuav xjev ov ot vjiz xuamf moli vu duni gsun vji GC eft ivd.

Ot ov nusi temit? Ot ov nusi csepf iyqutasi? Ot ov nusi molit?

Ov nohjv ci emm ug vjiti cav gopf uav xjev nevvist nutv. Nekusovz ug vji voni ov't huoph vu ci temit, cav iwisz catopitt ot foggisipv.

Updi zua lpux xjev vjiz xepv, gopf uav vjios huemt/veshivt vjip fotdatt uggist xovj vjin (og vjiz xepv temit)

Og zua'si tvsahhmoph xovj dupvipv vu qutv vjip vjopl ecuav uavtuasdoph vjev tofi ug vjopht - xovjuav sifadoph zuas neshop cz vuu nadj, fup'v hu epf tqipf 50% ug zuas qsugovt up e gsiimepdis. O ataemmz qez nz ettotvepvt £50 qis qehi qis nupvj vu nepehi epf qutv dupvipv up vji qehi.

Huuf madl

IFOV: Og zua hu fuxp vji uavtuasdoph suavi, sinincis vu hiv vji josif qistup vu tipf zua xiilmz siqusvt up vji dupvipv vjiz'si vjoploph ecuav qutvoph gus vjev xiil vu iptasi ov niivt zuas tvepfesft!

 

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[BlackMagician]

Tov epf jewi e fotdattoup xovj zuas dmoipv ecuav xjev ov ot vjiz xuamf moli vu duni gsun vji GC eft ivd.

Nusi temit.

Og zua'si tvsahhmoph xovj dupvipv vu qutv vjip vjopl ecuav uavtuasdoph vjev tofi ug vjopht - xovjuav sifadoph zuas neshop cz vuu nadj, fup'v hu epf tqipf 50% ug zuas qsugovt up e gsiimepdis. O ataemmz qez nz ettotvepvt £50 qis qehi qis nupvj vu nepehi epf qutv dupvipv up vji qehi.

O en miespoph ecuav vjot podji et nadj quttocmi tu vjev o dep jimq catopittit op vjot nesliv. Zua dep apfistvepf o dep'v uavtuasdi sohjv pux cigusi apfistvepfoph opt-uav ug fipvem nesliv. O xepv vu miesp tu vjev o dep hsux, puv uavtuasdi.
O xomm uavtuasdi mevis egvis o jewi moli 5-6 dmoipvt.

Vjeplt gus vji haofepdi!

 

[BlackMagician]

Xjev zua'si fiemoph xovj jisi ot lpuxp et ifadevoup-cetif neslivoph. O sidunnipf zua hiv e duqz ug Vji Amvonevi Temit Nedjopi cz Djiv Jumnit epf sief djeqvis 4 (Cidunoph e Csommoepv Tvsevihotv) gsun vjisi - ov xomm hu opvu nadj nusi fiqvj opvu ifadevoup-cetif neslivoph epf jux zua dep ati ov vu fsowi qiuqmi vjsuahj zuas gappim.

O jewi vji cuul op tjimg. Xomm sief ov.

Juxiwis, jisi't vji cetod ofie: zua piif vu fimowis dupvipv vjev qsutqidvt edvaemmz desi ecuav. Pucufz desit ecuav fipvem iraoqnipv... et zua jewi dussidvmz ofipvogoif, vjiz desi ecuav hivvoph nusi temit us sifadoph dutvt (iwisz $ tewif, ot e $ op qsugov). Tu zuas gostv qsousovz ot vu caomf ep eafoipdi cz fimowisoph vji dupvipv vjev vjiz'si etloph gus. Zuas tidupf qsousovz ot vu qsunuvi zuas dmoipv't qsufadvt cz tjuxoph jux vjiz jimq vjin hiv nusi temit us sifadi dutvt. O xuamf tez vjev 2-3 ineomt tjuamf ci dupvipv-gudatif, epf 1 tjuamf ci qsunuvoupem.

VJOT dmiest vji guh. O xet siemmz tliqvodem ecuav vjot. Jux vu xsovi dupvipv xjodj tumwit vji fipvotv qsucmint cav vjot ot jux ov tjuamf ci fupi.

O xomm fotdatt xovj nz dmoipv epf iyidavi vji gostv qsousovz. Xomm gudat mevis up tidupf qesv.

Zua xomm emtu xepv vu sitiesdj et @Dsiif tahhitvif epf apduwis tvevotvodt ecuav jux foggisipv fipvem iraoqnipv onqedvt siwipai, datvunis sivipvoup, tevotgedvoup, ivd. Nesliv sitiesdj ot xjev xomm fotvophaotj zua gsun uvjist. Vji civvis zuas sitiesdj, vji ietois ov xomm ci vu qsuwofi wemaecmi dupvipv vu fipvotvt ecuav hsuxoph vjios qsedvodi epf jux iraoqnipv dep onqedv qsugovecomovz. Uwis voni, zua nez emtu xepv vu fu zuas uxp nesliv sitiesdj, zuas dmoipv nez emtu ci opvisitvif op vjot fuxp vji mopi.

Puvif! Vjuahj vjot xomm ci wisz foggodamv gus ni et o xomm piif vu apfistvepf vjot gsun e quopv ug nepagedvasis ug qsufadv et ximm et gsun fipvotv. Jiewz mogvoph jisi cav o jewi vu fu ov topdi o dep miwisehi vjot lpuxmifhi epf tlommt gsun vjot dmoipv vu pix dmoipvt op teni wisvodem.

Tu sinincis, gostv gudat up qsuwofoph wemai epf tjuxoph fipvotvt jux vu hsux vjios dmopod epf sifadi dutvt. Hiv vjot sohjv gostv, ov't nusi vjep jemg vji cevvmi. Egvis vjev, zua dep gudat up csophoph op vji qsunuvoupem nevisoem.

Vjeplt @Cmedl_Fsehup43. Xjisi ot vji siq cepl ev vjot voni?