You might want to read "The Song Machine: Inside the Hit Factory" by John Seabrook; it details how songwriters/producers essentially factory-ized songwriting--having lots of people producing lots of songs, then seeing what sticks.
On a related note (no pun intended), I've seen a similar theme across lots of industries & people who've become successful: they don't make just 1 song (or widget, etc.), but LOTS of songs/widgets. The more you produce, the better you get at it, and the higher your probability of one or more of them being a hit.
Within music, take the Beatles for example. Yes, they have lots of hits. But many of their songs weren't recorded, so their output is tremendous. Likely at least 1 song per week, over 8 years (https://www.quora.com/How-many-songs-did-The-Beatles-write). That's serious, sustained output.
Same with Thomas Edison (and his invention "machine"/organization), and lots of other people/organizations throughout history. Lots of output, which produced some duds but also some hits.
So, whether you're writing songs, ads, or apps, how can you increase your output? It's fundamental to increasing your probability of success.
On a related note (no pun intended), I've seen a similar theme across lots of industries & people who've become successful: they don't make just 1 song (or widget, etc.), but LOTS of songs/widgets. The more you produce, the better you get at it, and the higher your probability of one or more of them being a hit.
Within music, take the Beatles for example. Yes, they have lots of hits. But many of their songs weren't recorded, so their output is tremendous. Likely at least 1 song per week, over 8 years (https://www.quora.com/How-many-songs-did-The-Beatles-write). That's serious, sustained output.
Same with Thomas Edison (and his invention "machine"/organization), and lots of other people/organizations throughout history. Lots of output, which produced some duds but also some hits.
So, whether you're writing songs, ads, or apps, how can you increase your output? It's fundamental to increasing your probability of success.