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There are tools to estimate traffic and revenue like SEMrush, etc. (very very crudely, SEO only) for any site, so some data is already out there in raw form.That would be hard to create since probably all of the most lucrative websites aren't owned by a single person. Anyway, even the owners of less lucrative sites have something that authors don't have - a possibility to sell their business easily. A self-published author and a website owner can both make, say, $50k a month. The author (unless they use ghostwriters) is stuck with this income. The website owner, in addition to $50k a month, can always sell their site for at least $1 million or more (20-30x multiple).
But yeah, exactly. A website is more of a proper "business", which is why I find it appealing. Books have some advantages too, but some large weaknesses. That's why I was thinking about an integrated nonfiction/site approach. That's not really possible for fiction.
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