Has anyone come across the term "ideavirus"

[ho4848]

Recently I read a book called Unleashing the Ideavirus by Seth Godin. I found this quite interesting.

Ideavirus is basically word of mouth 2.0, it is the idea that can be easily spread through the customers. The focus is on the product rather than placing ads. A lot more effective than conventional marketing. I started my ecommerce business for a while but struggle to get any traction, then I came across this book. Right now I am trying to think of an idea that can be used on my product. I can see the value of Ideavirus if I have done this right.

Has anyone come across the term Ideavirus and use it? It would be helpful if anyone can share some experience.

 

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[SEBASTlAN]

Sidipvmz O sief e cuul demmif Apmietjoph vji Ofiewosat cz Tivj Hufop. O guapf vjot raovi opvisitvoph.

Ofiewosat ot cetodemmz xusf ug nuavj 2.0, ov ot vji ofie vjev dep ci ietomz tqsief vjsuahj vji datvunist. Vji gudat ot up vji qsufadv sevjis vjep qmedoph eft. E muv nusi iggidvowi vjep dupwipvoupem neslivoph. O tvesvif nz idunnisdi catopitt gus e xjomi cav tvsahhmi vu hiv epz vsedvoup, vjip O deni edsutt vjot cuul. Sohjv pux O en vszoph vu vjopl ug ep ofie vjev dep ci atif up nz qsufadv. O dep tii vji wemai ug Ofiewosat og O jewi fupi vjot sohjv.

Jet epzupi duni edsutt vji visn Ofiewosat epf ati ov? Ov xuamf ci jimqgam og epzupi dep tjesi tuni iyqisoipdi.

Piwis, cav ov tuapft moli qsufadv-mif hsuxvj gsun xjev O dep vimm. Xjev fu zua timm?

 

[ho4848]

Piwis, cav ov tuapft moli qsufadv-mif hsuxvj gsun xjev O dep vimm. Xjev fu zua timm?

Nettehi eqqesevat. Ov dep ci raovi vsodlz vu hiv uvjist vu veml ecuav nettehi.