Lex DeVille
Sweeping Shadows From Dreams
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I apologize if there is a similar discussion to this and will link if I find anything.
This might be taboo or even shooting myself in the foot for bringing this up or just straight being ignorant.
I've had a struggle with digital marketing and more specifically copy-writing in certain ways.
When does it become an embellishment of results or just straight sales copy manipulation? If and where do you draw the lines?
(And am I ridiculous to think that I can be successful without some form of manipulation? Because I am not playing by the "Whatever It Takes" mantra and will definitely fail if I don't play along).
I can't help but think that a lot of "gurus" are borderline sociopaths charging ridiculous money.
I also don't know what to expect from the responses to this because you might not want to put yourself out there to admitting it (which I accept. All types of people in the world. you be you, I get it, that's your game. No judgment).
I'm just wondering if this is common practice, acceptable, or even expected.
Thanks!
Marketing crosses the line into unethical territory when something is offered that isn't delivered. Beyond that, it's largely open to interpretation based on your moral compass and the law.
Many gurus are sociopaths. That doesn't make charging a lot for their products wrong. What is ridiculous to you may not be ridiculous to them. That's a matter of personal beliefs about money.
What do you really want to know? What is it you're hinting at asking?
- Should you lie in your marketing copy?
- Should you charge high-prices?
- Should you manipulate people into buying?