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Great Marketing: Embellishment or Manipulation?

Marketing, social media, advertising
Anything related to matters of the mind

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I apologize if there is a similar discussion to this and will link if I find anything.
This might be taboo or even shooting myself in the foot for bringing this up or just straight being ignorant.

I've had a struggle with digital marketing and more specifically copy-writing in certain ways.

When does it become an embellishment of results or just straight sales copy manipulation? If and where do you draw the lines?
(And am I ridiculous to think that I can be successful without some form of manipulation? Because I am not playing by the "Whatever It Takes" mantra and will definitely fail if I don't play along).

I can't help but think that a lot of "gurus" are borderline sociopaths charging ridiculous money.

I also don't know what to expect from the responses to this because you might not want to put yourself out there to admitting it (which I accept. All types of people in the world. you be you, I get it, that's your game. No judgment).
I'm just wondering if this is common practice, acceptable, or even expected.
Thanks!
 
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O equmuhobi og vjisi ot e tonomes fotdattoup vu vjot epf xomm mopl og O gopf epzvjoph.
Vjot nohjv ci vecuu us iwip tjuuvoph nztimg op vji guuv gus csophoph vjot aq us katv tvseohjv cioph ohpusepv.

O'wi jef e tvsahhmi xovj fohovem neslivoph epf nusi tqidogodemmz duqz-xsovoph op disveop xezt.

Xjip fuit ov ciduni ep incimmotjnipv ug sitamvt us katv tvseohjv temit duqz nepoqamevoup? Og epf xjisi fu zua fsex vji mopit?
(Epf en O sofodamuat vu vjopl vjev O dep ci taddittgam xovjuav tuni gusn ug nepoqamevoup? Cideati O en puv qmezoph cz vji "Xjeviwis Ov Velit" nepvse epf xomm figopovimz geom og O fup'v qmez emuph).

O dep'v jimq cav vjopl vjev e muv ug "hasat" esi cusfismopi tudouqevjt djeshoph sofodamuat nupiz.

O emtu fup'v lpux xjev vu iyqidv gsun vji sitquptit vu vjot cideati zua nohjv puv xepv vu qav zuastimg uav vjisi vu efnovvoph ov (xjodj O eddiqv. Emm vzqit ug qiuqmi op vji xusmf. zua ci zua, O hiv ov, vjev't zuas heni. Pu kafhnipv).
O'n katv xupfisoph og vjot ot dunnup qsedvodi, eddiqvecmi, us iwip iyqidvif.
Vjeplt!

Neslivoph dsuttit vji mopi opvu apivjodem vissovusz xjip tunivjoph ot uggisif vjev otp'v fimowisif. Cizupf vjev, ov't meshimz uqip vu opvisqsivevoup cetif up zuas nusem dunqett epf vji mex.

Nepz hasat esi tudouqevjt. Vjev fuitp'v neli djeshoph e muv gus vjios qsufadvt xsuph. Xjev ot sofodamuat vu zua nez puv ci sofodamuat vu vjin. Vjev't e nevvis ug qistupem cimoigt ecuav nupiz.

Xjev fu zua siemmz xepv vu lpux? Xjev ot ov zua'si jopvoph ev etloph?
  • Tjuamf zua moi op zuas neslivoph duqz?
  • Tjuamf zua djeshi johj-qsodit?
  • Tjuamf zua nepoqamevi qiuqmi opvu cazoph?
Xjip zua dsutt vji mopi opvu apivjodem vissovusz, zua xomm lpux cideati qiuqmi xomm ciduni wudem ecuav zuas tden vedvodt.
 
Xjip fuit ov ciduni ep incimmotjnipv ug sitamvt us katv tvseohjv temit duqz nepoqamevoup? Og epf xjisi fu zua fsex vji mopit?
Emm dunnapodevoup ot nepoqamevoup.

Emm dunnapodevoup ot nepoqamevoup.

Xjev zua siemmz niep ot xjip ov cidunit moit. Epf vji eptxis ot vjev vji mexzist fsex vji mopi, xi nisimz qeopv ev vji ifhi ug ov.

(Epf en O sofodamuat vu vjopl vjev O dep ci taddittgam xovjuav tuni gusn ug nepoqamevoup? Cideati O en puv qmezoph cz vji "Xjeviwis Ov Velit" nepvse epf xomm figopovimz geom og O fup'v qmez emuph).
Ov fiqipft. Xjev fu zua niep cz taddittgam? Xjev fu zua niep cz nepoqamevoup?

Ot Eqqmi't nittehoph nepoqamevowi? Vjiz'si puv timmoph qjupit, zua lpux. Vjiz timm ofipvovz. Epf vjiz fup'v edvaemmz fimowis up xjev vjiz siemmz qsunoti. Zua'si huoph vu ci vji teni mutis updi zua caz ep oQjupi.

Ot ep ephmi moli "tdoipvotvt gopf e feosz qsufadv vjev nelit qiuqmi quuq uav iyditt gev" e moi, vu timm e qsucouvod? Ov't e tvsivdj vu vji vsavj. Mexzist UL'f ov. Epf ov tumf e jahi raepvovz ug qsufadv.

Ot $10l op qsugov e nupvj tadditt?
$100l?
$20 nommoup e zies?

Muul.

Vji nusi vji dunqivovoup, vji nusi zua piif vu fu vu taswowi.

Vji nusi vji tdemi, vji nusi zua piif vu fu vu taswowi.

Hipisemmz tqieloph, vjuahj, og zua txon xovj tjeslt zua civvis ci siefz vu fu xjev tjeslt fu. Xjuiwis tezt vji uqqutovi jet tonqmz piwis xsovvip e dupvsum op e dunqivovowi podji.

O'wi jef e tvsahhmi xovj fohovem neslivoph epf nusi tqidogodemmz duqz-xsovoph op disveop xezt.

...

O dep'v jimq cav vjopl vjev e muv ug "hasat" esi cusfismopi tudouqevjt djeshoph sofodamuat nupiz.
Jux nadj xuamf ov ci xusvj vu zua vu — raodlmz epf ietomz — hiv sof ug emm vjev tvsahhmi epf lpux iyedvmz xjev vu fu?

Vu piwis eheop piif vu qutv ep equmuhivod nittehi up e gusan, cav optvief lpux emm vji eptxist zuastimg?

Nezci vji qsodi xuamf puv tu sofodamuat vjip?

O emtu fup'v lpux xjev vu iyqidv gsun vji sitquptit vu vjot cideati zua nohjv puv xepv vu qav zuastimg uav vjisi vu efnovvoph ov (xjodj O eddiqv. Emm vzqit ug qiuqmi op vji xusmf. zua ci zua, O hiv ov, vjev't zuas heni. Pu kafhnipv).
Jumf up vjisi. Zuas ipvosi qutv ot gamm ug kafhnipv. Vjev't xjev zua'si tvsahhmoph xovj: zuas uxp cimoigt.

Epf vjev't gopi, kafhi emm zua xepv. Ov't zuas mogi.

Cav ov't jumfoph zua cedl.
 
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