FTC Orders 'Brain Training' Company Lumosity to Pay $2 Million Over Deceptive Advertising...

[FastlaneSupport]

'Lumosity simply did not have the science to back up its ads,' said the FTC's director of consumer protection.

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[Turbo]

Interesting to see that the FTC took an interest in the PPC keywords that Lumos was supposedly bidding on. That's surprising, I wonder how long before the FTC starts policing the actual text ads!

 

[MJ DeMarco]

Thread moved outside of news... definitely interesting on multiple fronts.

 

[IGP]

Interesting for sure...

I guess the burden of proof is on Lumosity, but where is the FTC proof that it doesn't work? It seems like it's common knowledge that if you use your mind to study or do crossword puzzles and other brain twisters that it does in fact improve your cognizant abilities.

I supposed they got into trouble touting the idea that in can "revert" or "prevent" dementia and Alzheimers.

Clearly, they should have worded their ad copy a little better.

 

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[Ross Morgan]

"...if Lumosity does intend to validate these claims, its games will be classified as a drug and must therefore be approved by the Food and Drug Administration."
Oh boy.. lol

 

[throttleforward]

"...if Lumosity does intend to validate these claims, its games will be classified as a drug and must therefore be approved by the Food and Drug Administration."
Oh boy.. lol

I think this part is a big overreach. Changing the ad copy, fine. But from a medical device/drug perspective, what's next? Free weights and gyms being regulated by the FDA because strength training may help stave off osteoporosis?

 

[TonyStark]

Reminds me of all those Smart Pills people buy. Pretty sure those will be next, making those outrageous claims. I mean, how do you even test that it makes you smarter? Some of those bottles cost $70. That in itself should be proof that they're not working.

@22:30 - Cerebral Success pitch.

 

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[Mineralogic]

I think this part is a big overreach. Changing the ad copy, fine. But from a medical device/drug perspective, what's next? Free weights and gyms being regulated by the FDA because strength training may help stave off osteoporosis?

exactly, I know some people know this here..but the FDA wants to regulate and burden ANY product who makes a health claim and to regulate is as a DRUG basically as they readily admit. They are a gate keeper more than an agency looking to help people altruistically.

I have to remind myself of their less than altruistic intentions daily when I'm forced to watch commercials on tv where the side effects list is 2 minutes long out of 3 minutes! But as long as its said with a pretty face and disclosed to the sheep, all is well in the universe!