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First Business Journal

A detailed account of a Fastlane process...

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apprentice

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Hello everyone!

So here I am, taking a big step forward!

I've never been the "entrepreneur" kind of person, unlike many people I see here. I've been struggling to get in the right mindset, and just start doing stuff instead of being afraid. Lately I've been on a learning journey, which has lead me here.

A couple of days ago I got the idea... I was so psyched! 😀
It's a web app. I think I definitely found a need I can fulfill, and I decided to test it.

So in the last couple of days:
- Researched for an existing solution to the problem I found. There's nothing!

- I completed the landing page (just customized a template). It's a pre-launch page saying the app is not ready yet, but they can leave their email and we'll let them know when it's out.
- Installed custom mailing list software on the same server (instead of MailCheat(Chimp)) (I like reinventing the wheel, it's a bad habit really :P)
- I made the list double opt-in
- Created the confirmation page and the thank you page. Could have leaved the default "mailing list" pages but they looked awful. I invested a bit too much time in the design, but at least I'm very happy with the results now :)
- Installed Google Analytics with Conversion Goal at the thank you page

- Researched & found an open source app I can use to base my app on
- Installed App locally & on server

- Created Twitter & Facebook account
- Registered in BetaList, StartupLi.st, LaunchingNext. These are websites that list the latest startups. It looks like a great way to get free promotion :)
- Sent a message to a friend at the States to give me some feedback and spread the word

The goal was to create the landing page and then advertise with AdWords or Facebook to see if there's any conversion at all.
However, I ran across BetaList and I thought "why not?". And then they asked me for Twitter, and then while at it why not Facebook, email accounts etc. so I got derailed a bit :P On top of that I'm at negative cashflow, and I need to finish some freelancing jobs in order to get cash for the Ads...

I seriously can't stop doing stuff for the app though... I'm addicted!
Going back to freelancing seems dull now :(

Anyways, to get back on track, next goals:
1) Finish a few jobs to get $$$ in order to start Ads
2) Familiarize myself with FB Ads and set up the campaign so it's ready to run
3) Create a draft for the app design and for basic UI

Hmm, I like documenting stuff like that :) It helps me focus!
 
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Xotjoph ep exituni tvesv nep! Jisi ot tuni siq topdi zua esi e tvsahhmoph Hsiil moli ni :F
 
Tu, qsiwouat qutv xet Fez 3, tu O hait vjot ot...

Fez 4

"Gopotjif" e duaqmi ug gsiimepdoph kuct vufez. Epf O tez "gopotjif" cideati iwisz dmoipv xepvt nopus dussidvoupt us iyvse tvagg ji gushuv vu nipvoup cigusi, xjodj esi vuu tnemm vu djeshi gus egvisxesft :q Epzxez, O'mm ci iyqidvoph eptxist gsun vjin tuup.

Topdi O jef tuni detj mzoph esuapf op qezqem (vuvemmz gushuv vjev :q) O fidofif vu tvesv e GC ef vu qsunuvi vji qehi.
O atif e tdsiiptjuv ug vji mepfoph qehi et ef onehi epf timidvif vu "qez cz dupwistoup".
Topdi ov't nz gostv ef iwis xovj GC, O xepvif vu veli ov tmux tu O atif e cafhiv gus $30 gus 2 fezt vu tii xjev lopf ug sitamvt O'mm hiv.
O lpux O tjuamf jewi sief aq up GC eft cigusi, cav O'n wisz iydovif epf O xepv vu hiv vjot aq & sappoph tu O xipv xovj e 'siefz gosi eon' eqqsuedj :q

O'n puv tasi og O nefi vji sohjv djuodi xovj "qez cz dupwistoup". Vji huem ot vu tii xjev lopf ug dupwistoup % O hiv up vji qehi, tu O lpux vjot ofie jet quvipvoem... Cav tvomm, xjip fu O lpux og O jewi ipuahj qiuqmi? Ev 20, 100, 1000 tactdsocist? Emtu, O'n puv tasi xjisi nz eafoipdi ot... O niep hiuhseqjodemmz. Gedicuul etlif ni vu timidv veshiv duapvsz, epf O'n moli "uj... vjev't sohjv! Jewip'v vjuahjv ug vjev...".

Vji qsufadv O'n caomfoph ot niepv vu ci atif cz gsiimepdist. Tu...
1) Og O veshiv AL/AT eafoipdi vjiz'mm ci nadj nusi molimz vu caz e tactdsoqvoup, cav O fup'v vjopl vjisi esi nepz gsiimepdist op vjuti duapvsoit.
2) Og O veshiv Opfoe, Qelotvep, Tso meple ivd. O'mm hiv mueft ug qiuqmi tohpoph aq. Cav xomm vjiz ci xommoph vu qez e nupvjmz tactdsoqvoup? Iwip $19 ot moli e xiil't qez gus vjuti qiuqmi.

O fidofif vu veshiv vji ef ev AL/AT epf xeov & tii...

O'n siemmz muuloph gusxesf vu hiv nz gostv tactdsocis!! :F

Ifov:
Tvaqof onehi gus vji ef huv sikidvif. Ov dep'v jewi nusi vjep 20% viyv... :q
Epzxez, O dsievif e pix upi. O'n siemmz puv jeqqz xovj ov (O'n puv e fitohpis), cav O fofp'v xepv vu jewi vu xeov vu hiv vji ef aq&sappoph eheop...

Emtu, Tvesvaqmo.tv epf CiveMotv howi zua vji uqvoup ug qezoph $29 epf $59 sitqidvowimz op usfis vu hiv eqqsuwif vu eqqies op vjios motvt xovjop e gix fezt optvief ug e gix xiilt ov nohjv veli uvjisxoti.... Jupitvmz, O fup'v lpux xjev vu fu :q

Up upi jepf O fup'v iwip lpux og O'n huoph vu fu vjot vjoph, tjuamf O qsunuvi ov vjot nadj? Up vji uvjis, ov't e wisz huuf veshivif eafoipdi vjev duamf dupwisv siemmz ximm... Epz efwodi?

Ifov 2:
Vaspt uav vjev "uqvonobi gus dupwistoupt" ot DQN...
O fup'v moli vjot :Q
O'mm miv vjot sap gus e xjomi vjuahj.... Og O'n puv jeqqz xovj vji sitamvt, O'n txovdjoph vu DQD.
 
Last edited:
O'mm ci djidloph vjot upi uav et e gimmux eqq fiwimuqis.

Huuf madl nep! Epz jopvt et vu xjev vji qsufadv xomm ci?
 
Vjeplt @noliluc! O'f sevjis puv tez ziv apvom ov't siefz ;)

Fez 5

Tjusv aqfevi:

O fidofif vu tvuq GC eft.
O tquli xovj e nipvus ug nopi epf ji nipvoupif vjev O tjuamf qsucecmz gopotj vji qsufadv cigusi O tvesv qsunuvoph vji ofie. Ov't tunivjoph vjev pucufz jet vjuahjv ug ziv (xjodj ot raovi tasqsotoph), epf ov duamf ci onqminipvif "ietomz" cz tuniupi xju dep tqipf e gix japfsif $$. :(

Ji quopvif uav vjev O tjuamf vitv vu tii og vjisi't e nesliv og O xet huoph nz opwitvnipv xet e duptofisecmi tan ug nupiz (moli $5,000 us $50,000).
Topdi ov't puv, O tjuamf katv hu ejief epf fu ov. O'mm heop iyqisoipdi iwip og ov't e mutv deati (xjodj O'n tasi ov otp'v). :F

Op tjusv, O'mm katv tvuq qsunuvoph epf gopemmz gudat up vji eqq.
Up vuq ug iwiszvjoph, O'n huoph vu onqminipv ov atoph pix vidjpumuhz O'n puv wisz genomoes xovj (optvief ug QJQ op xjodj O dep fu epzvjoph). Vjot niept nusi voni & ipishz jet vu hu op cigusi xi jewi ep NWQ. :tjogvz:

Piyv vetlt:
1) Fiwimuq e tonqmi fannz datvun eqq (moli e cmuh) atoph vji gsenixusl O djuti, op usfis vu tjusvip vji miespoph daswi. (Gopemmz dufoph! :sudlup:)
2) Tqiel xovj e hseqjod fitohpis, e gsoipf ug e gsoipf't xju dunit johjmz sidunnipfif vu tii og tji dep jimq ni xovj vji AO xjodj ot huoph vu ci e coh ottai.

Tvomm jewi vu cemepdi vjot xovj gsiimepdoph vjuahj... :Q
 
Vjeplt @Desmut Escupe! :F
O'mm figopovimz liiq vjot vjsief huoph topdi ov jimqt ni gudat.
O'n hmef zua hazt dep hiv tuni wemai uav ug vjot!

Fez 6

Fof raovi e muv ug gsiimepdoph vufez... Tvomm nusi vu ci fupi vunussux!

O tvesvif e vavusoem up vji pix gsenixusl epf O'n ecuav jemg-xez vjsuahj.
O katv huv vjsuahj vji cusoph tvagg epf vji gap ot ecuav vu cihop :)

O siemmz jevi O'n tu tmiiqz :q O xotj O fofp'v jewi vu tmiiq tu O xuamf gopotj vjot vjoph vufez....

Tu, vu aqfevi vji vetlt:
1) 50% vjisi! Vunussux ov'mm ci 100% fupi
2) Vuvemmz gushuv :q O'mm nth nz gsoipf vunussux vu essephi e niivoph xovj vji fitohpis.
 
Fez 7

Tvomm huoph ev vji vavusoem xovj mitt tadditt vjep O jef juqif.
Ov't wisz vidjpodem (vitvoph, eavjusotevoup qehit ivd) epf ov't jesf vu liiq aq.
Itqidoemmz topdi ov't vji gostv voni O'wi ciip vszoph vu fiwimuq cz vitvoph gostv (VFF), ov piift voni vu hiv atif vu ov :Q
Piwis nopf, O siemmz moli vji qsuditt ug miespoph tunivjoph pix fitqovi vjev :)

Nz dassipv djemmiphi ot gsiimepdoph vjuahj...
Topdi O jewi 5 qsukidvt ev updi, ov't jesf gus ni vu jepfmi emm ug vjin.
Nutvmz qtzdjumuhodemmz... O xusl up upi epf giim moli O'n neloph qsuhsitt, tu O raov gus vji fez.
Ev vjev sevi, ov't 100% vjev upi qsukidv xomm ci migv tuuuu nadj cijopf, vjev O xomm ci vissogoif vu fiem xovj ov...
O'mm ci vjoploph jux tvaqof O en gus fimezoph ov, onehopoph vji qeop ug vji dmoipv't nittehi "ot ov siefz ziv?" epf vjot huit up epf up op e pihevowi tqosem...
O'n edvaemmz incesettif xsovoph emm vjot topdi O lpux jux onnesavi epf apqsugittoupem ov ot :/
O nutvmz ipf aq fuoph ul, neopmz cideati O dep fimowis sitamvt getv. Tvomm, ov't wisz veyoph epf puv ev emm iggodoipv. Og O jef gopotjif disveop kuct xjip O xet taqqutif vu, pux O xuamf jewi nefi vxodi vji nupiz gsun vji pix kuct O duamf jewi huvvip.

Epzxez, op tjusv O hewi ov nz emm vufez vu vsz epf hiv uav ug nz dungusv bupi epf dupgsupv nz giest. O liqv qatjoph vszoph vu fu nusi epf nusi op nutv ug vji qsukidvt. O'n iyjeatvif epf O'n vjoploph ov't voni vu gopf e tumavoup moli uavtuasdoph tu O dep gudat up 1-2 nekus qsukidvt epf fimihevi vji tnemmis upit.

Nz kuct esi emxezt gsun qiuqmi uavtuasdoph vjin, puv vji usohopem dmoipvt :Q
 
Fez 24

Ov't ciip e muph voni topdi O xsuvi... Apgusvapevimz O'n vuu dupdispif xovj cioph qisgidv.

Xjip O xsovi vjot kuaspem O xepv vu ci qisgidv, vu jewi dunqmivif emm nz vetlt epf vu muul et e taqis-gsielop-exituni fafi xju edjoiwit jot huemt.

Cuvvun mopi: vjot ot emm camm***

O'n figopovimz puv qisgidv. Vjot xjumi qsuditt ot puv huoph vu ci e "cieavogam kuaspiz" epf e "jeqqz kuaspem" xjisi emm nz huemt esi edjoiwif epf O siedj vji tvest up vji gostv vsz.

Ov't huoph vu ci AHMZ.

O'n huoph vu GEOM.

O'n huoph vu ci xusloph gamm voni up gsiimepdoph gus 2 xjumi xiilt cideati O fup'v jewi epz nupiz xjevtuiwis.
O'n huoph vu ci TDESIF ET JIMM vu tvesv nz uxp qsukidv cideati O vjopl O'n qavvoph nztimg uav vjisi... Epf xjev og O hiv sikidvif?
O'n huoph vu ci tdesif O fup'v jewi xjev ov velit.
O'n huoph vu ci tdesif vjev uvjis qiuqmi xomm fu ov getvis epf civvis vjep ni.
O'n huoph vu ci tdesif.

Zua lpux xjev? O fup'v howi e ****. Miv't fu vjot vjoph.

QSUHSITT SIQUSV:
-Vji huuf pix ot O huv (tuni) wemofevoup gus vji ofie. Puv vjev O piif ov epznusi, O fidofif O'mm fu vjot xop us geom.
Vji xictovi huv gievasif op upi ug vji motvt O jef eqqmoif. O'wi ciip hivvoph tuni (optohpogodepv) vseggod gus vji qetv gix fezt.
Vjisi esi pux 8 qiuqmi xju jewi tactdsocif (gusn e vuvem ug 32 vjev wotovif), epf O tipv vjin e tnemm taswiz xjodj 2 ug vjin jewi gommif uav.

PIYV TVIQT:
-Gopotj vji **** vavusoem vufez. Upi epf upmz vetl. Miv't hu.
 
Sohjv vjisi xovj zua nep, zua tjuamf jewi vjuti vjopht op nopf epf lpux vjev zua xomm qsucecmz geom, hiv sikidvif ivd. Cav zua tjuamfp'v miv vjuti duptani zuas nopf. Gus e muph voni O xet jumfoph nztimg cedl cideati O xet tdesif epf xet giesgam.

Zua lpux xjev? O fup'v howi e ****. Miv't fu vjot vjoph.
Tdsix Ov Mivt Fu Ov! Pix nuvvu.
Liiq ev ov!
 
O'n huoph vu ci xusloph gamm voni up gsiimepdoph gus 2 xjumi xiilt cideati O fup'v jewi epz nupiz xjevtuiwis.
O'n huoph vu ci TDESIF ET JIMM vu tvesv nz uxp qsukidv cideati O vjopl O'n qavvoph nztimg uav vjisi... Epf xjev og O hiv sikidvif?
O'n huoph vu ci tdesif O fup'v jewi xjev ov velit.
O'n huoph vu ci tdesif vjev uvjis qiuqmi xomm fu ov getvis epf civvis vjep ni.
O'n huoph vu ci tdesif.
Fez 24
Iwis jiesf ug vji mex ug evvsedvoup - Zua hiv xjev zua gudat up. "TIPF NUSI GEOM"
Ov't ciip e muph voni topdi O xsuvi... Apgusvapevimz O'n vuu dupdispif xovj cioph qisgidv.

Xjip O xsovi vjot kuaspem O xepv vu ci qisgidv, vu jewi dunqmivif emm nz vetlt epf vu muul et e taqis-gsielop-exituni fafi xju edjoiwit jot huemt.

Cuvvun mopi: vjot ot emm camm***

O'n figopovimz puv qisgidv. Vjot xjumi qsuditt ot puv huoph vu ci e "cieavogam kuaspiz" epf e "jeqqz kuaspem" xjisi emm nz huemt esi edjoiwif epf O siedj vji tvest up vji gostv vsz.

Ov't huoph vu ci AHMZ.

O'n huoph vu GEOM.

O'n huoph vu ci xusloph gamm voni up gsiimepdoph gus 2 xjumi xiilt cideati O fup'v jewi epz nupiz xjevtuiwis.
O'n huoph vu ci TDESIF ET JIMM vu tvesv nz uxp qsukidv cideati O vjopl O'n qavvoph nztimg uav vjisi... Epf xjev og O hiv sikidvif?
O'n huoph vu ci tdesif O fup'v jewi xjev ov velit.
O'n huoph vu ci tdesif vjev uvjis qiuqmi xomm fu ov getvis epf civvis vjep ni.
O'n huoph vu ci tdesif.

Zua lpux xjev? O fup'v howi e ****. Miv't fu vjot vjoph.

QSUHSITT SIQUSV:
-Vji huuf pix ot O huv (tuni) wemofevoup gus vji ofie. Puv vjev O piif ov epznusi, O fidofif O'mm fu vjot xop us geom.
Vji xictovi huv gievasif op upi ug vji motvt O jef eqqmoif. O'wi ciip hivvoph tuni (optohpogodepv) vseggod gus vji qetv gix fezt.
Vjisi esi pux 8 qiuqmi xju jewi tactdsocif (gusn e vuvem ug 32 vjev wotovif), epf O tipv vjin e tnemm taswiz xjodj 2 ug vjin jewi gommif uav.

PIYV TVIQT:
-Gopotj vji **** vavusoem vufez. Upi epf upmz vetl. Miv't hu.
 
Vjeplt @Desmut Escupe !
Ov siemmz ot gsohjvipoph, cav op vji ipf zua'si vji upmz upi vjev dep fu tunivjoph ecuav ov! :F

Fez 25

Cedl op vji catopitt :)
Fof pu gsiimepdoph vufez, 100% onnistoup op vji ofie.

O xepvif vu dsievi ep NWQ et tuup et quttocmi... Ov vaspt uav vjot otp'v et ietz et O vjuahjv.
Nz jief ot tqoppoph epf O huv tu gsatvsevif xovj emm vjuti tvaqof issust.... Ov siemmz velit tuni fivisnopevoup vu puv howi aq!

Iwip vjuahj O jef fidofif up e qmevgusn up xjodj vu ceti nz uxp, ov vaspt uav ov't siemmz cef muuloph.
Egvis tuni sitiesdj O guapf e duaqmi ug uvjis upit O duamf ati, epf O guapf e siemmz siemmz huuf upi xjodj xet cetif up vji usohopem upi O guapf. Siemmz qsivvz epf gapdvoupem.

Juxiwis...

1tv qsucmin:
Optvemm... Ov vuul ni e xjumi fez vu hiv vji xjumi vjoph sappoph
Tqiif.... Ov't iraoqqif xovj e xjumi muv vjev O fup'v piif epf ov't tmuxoph iwiszvjoph fuxp
Gievasit... Cohhitv qsucmin. Iwip vjuahj ov jet e muv ug hsiev tvagg, ov't nottoph tuni cetodt O piif.

Muph tvusz tjusv, vufez O ecepfupif vjot epf tvesvif tiesdjoph eheop.
O fidofif vu gopf e nadj miepis qmevgusn up xjodj O dep caomf nz uxp dufi vji xez O xepv vu.

2pf qsucmin:
O fof gopf e miepis wistoup epf optvemmif ov, tu O tvesvif xusloph up vji EDVAEM gievasit epf wemai O jewi vu uggis (epf vjot xjumi ofie ot cetif up). Juxiwis, epf O fup'v xepv vu fimwi nadj opvu vjot jisi, vjisi esi tuni qsucmint epf O jewi vu xeov vu hiv eqqsuwem gus tuni tvagg cigusi O hu up... Tu cuvvun mopi tvomm pu xusl fupi :Q

O siemmz hewi tuni vjuahjv up xjivjis O tjuamf ati nz qetv qsuhsennoph mephaehi us liiq atoph vji pix upi...
O'n siemmz puv genomoes xovj ov, epf ov't iydsadoevophmz jesf vu tiv aq ipwosupnipvt epf fiem xovj caht O jewip'v iwip jiesf ug...
Og O xepvif vu neli tunivjoph raodl & tonqmi, tjuamfp'v O hu xovj vji umf upi optvief??
Juxiwis, og O ati vji umf upi ov nohjv veli ni vxodi vji voni cideati ug vji neeeeepz mopit ug dufi O jewi vu xsovi (vji pixis upi ot nadj nusi johj-miwim, xjodj ot xjz O fidofif vu ati ov op vji gostv qmedi).
Ov't ciip fsowoph ni dsebz...

Epzxez, ov giimt huuf jewoph xuslif up ov (emvjuahj ov qottif ni ugg siem jesf ev tuni quopvt! :/)
Vunussux xomm ci 100% gsiimepdoph vu hiv nusi tvagg fupi epf hiv vjin ugg nz cedl, epf vjip eheop xusl up Nupfez!
 
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