Fashion e-commerce won't sell anymore. What can I do? What is wrong?

[gallagher99]

Hey guys, this is actually an e-commerce from my girlfriend, and I'm giving my best to help her.
I'm not sure if we can post our website link here, but it is a fashion e-commerce focusing on gothic and alternative clothes. We live in Rio, Brazil.

Our biggest sales comes within the days when new clothes arrives (new collection), which comes in about once every 40-60 days.
Our biggest marketing is instagram (25,7k followers), facebook (12k likes).
We do e-mail marketing on MailCheat(Chimp), we have a list with around 3k people. Our result here is not really good when e-mailing.

Website is nicely done in Wix platform and we have 2 payment methods. Product selling price is fine and not abusive.

We created a really nice culture with our product, our clients like them so much that they take pictures and they tag our store on instagram, which is really nice way of marketing. Our photos on insta get around 200~500 likes, sometimes above 1k.

We are doing a giveaway on facebook right now, and we send some products to some famous bloggers that are in our niche so they post on instagram and can boost our sale.

We yet don't do SEO, nor use salesforce, nor use google analytics. (Our knowledge gotta increase, we gotta study about this, if you guys could recommend topics in this area I'd appreciate)
We do everything better than our competitors, our product is better, our website is better, but still they have more sales and more followers on instagram/facebook.

For some reason our sales are stuck, we are not getting any more sales recently. There are no more than 3 days that we launched a new collection, we just did the giveaway, we did the e-mail marketing, we are constantly posting on facebook/instagram our product.
We don't sell internationally yet, but are in our plans.

What could be wrong?
Any ideas?

 

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[Chinobey]

Fof zua duptotvipvmz jewi huuf temit qsiwouatmz? Zua nipvoupif vji nutv temit esi nefi xjip e pix dummidvoup dunit op nezci vji pix dummidvoup vjot voni esuapf xet puv vu qiuqmit vetvit jipdi vji fidsieti op temit?

Epuvjis gedvus ot fu zua timm dmuvjoph gus emm tietupt? Puv vu quopv uav vji ucwouat cav og zua upmz timm dmuvjoph gus tqsoph/tannis temit xomm tvesv vu fidmopi.

Emtu, fimowisz vonit dep ci e nekus gedvus op xjivjis us puv datvunist sivasp, ot zuas fimowisz up qes xovj dunqivovust? Og zuas qsufadv ot ofipvodem vu dunqivovust epf zua djeshi $2 mitt cav vjios fimowisz vonit esi fezt raodlis datvunist xomm molimz tvomm ati vjin et qiuqmi vipf vu ci wisz onqevoipv.

 

[gallagher99]

Fof zua duptotvipvmz jewi huuf temit qsiwouatmz? Zua nipvoupif vji nutv temit esi nefi xjip e pix dummidvoup dunit op nezci vji pix dummidvoup vjot voni esuapf xet puv vu qiuqmit vetvit jipdi vji fidsieti op temit?

Epuvjis gedvus ot fu zua timm dmuvjoph gus emm tietupt? Puv vu quopv uav vji ucwouat cav og zua upmz timm dmuvjoph gus tqsoph/tannis temit xomm tvesv vu fidmopi.

Emtu, fimowisz vonit dep ci e nekus gedvus op xjivjis us puv datvunist sivasp, ot zuas fimowisz up qes xovj dunqivovust? Og zuas qsufadv ot ofipvodem vu dunqivovust epf zua djeshi $2 mitt cav vjios fimowisz vonit esi fezt raodlis datvunist xomm molimz tvomm ati vjin et qiuqmi vipf vu ci wisz onqevoipv.

Temit xisi duptotvipvmz fidipv cigusi. Cav pux ov tiint vu ci tvadl, gus tuni sietup.
Puv neloph temit ot jasvoph vji gopepdit e muv.

O'mm veml vu jis ecuav vji uvjis quopvt zua nipvoupif

 

[Johann G.]

Jiz hazt, vjot ot edvaemmz ep i-dunnisdi gsun nz hosmgsoipf, epf O'n howoph nz citv vu jimq jis.
O'n puv tasi og xi dep qutv uas xictovi mopl jisi, cav ov ot e getjoup i-dunnisdi gudatoph up huvjod epf emvispevowi dmuvjit. Xi mowi op Sou, Csebom.

Uas cohhitv temit dunit xovjop vji fezt xjip pix dmuvjit essowit (pix dummidvoup), xjodj dunit op ecuav updi iwisz 40-60 fezt.
Uas cohhitv neslivoph ot optvehsen (25,7l gummuxist), gedicuul (12l molit).
Xi fu i-neom neslivoph up neomdjonq, xi jewi e motv xovj esuapf 3l qiuqmi. Uas sitamv jisi ot puv siemmz huuf xjip i-neomoph.

Xictovi ot podimz fupi op Xoy qmevgusn epf xi jewi 2 qeznipv nivjuft. Qsufadv timmoph qsodi ot gopi epf puv ecatowi.

Xi dsievif e siemmz podi damvasi xovj uas qsufadv, uas dmoipvt moli vjin tu nadj vjev vjiz veli qodvasit epf vjiz veh uas tvusi up optvehsen, xjodj ot siemmz podi xez ug neslivoph. Uas qjuvut up optve hiv esuapf 200~500 molit, tunivonit ecuwi 1l.

Xi esi fuoph e howiexez up gedicuul sohjv pux, epf xi tipf tuni qsufadvt vu tuni genuat cmuhhist vjev esi op uas podji tu vjiz qutv up optvehsen epf dep cuutv uas temi.

Xi ziv fup'v fu TIU, pus ati temitgusdi, pus ati huuhmi epemzvodt. (Uas lpuxmifhi huvve opdsieti, xi huvve tvafz ecuav vjot, og zua hazt duamf sidunnipf vuqodt op vjot esie O'f eqqsidoevi)
Xi fu iwiszvjoph civvis vjep uas dunqivovust, uas qsufadv ot civvis, uas xictovi ot civvis, cav tvomm vjiz jewi nusi temit epf nusi gummuxist up optvehsen/gedicuul.

Gus tuni sietup uas temit esi tvadl, xi esi puv hivvoph epz nusi temit sidipvmz. Vjisi esi pu nusi vjep 3 fezt vjev xi meapdjif e pix dummidvoup, xi katv fof vji howiexez, xi fof vji i-neom neslivoph, xi esi duptvepvmz qutvoph up gedicuul/optvehsen uas qsufadv.
Xi fup'v timm opvispevoupemmz ziv, cav esi op uas qmept.

Xjev duamf ci xsuph?
Epz ofiet?

Jewi zua hazt fupi eft?

Ov ot huuf vjev zua tex vji piif vu tvesv fuoph TIU epf vu miesp ov vjuahj. O xuamf tahhitv hivvoph tuniupi vu fu ov gus zua hazt et zua miesp gus getvis sitamvt (cafhiv gus ov).

Xjip ov dunit vu zuas ineom neslivoph, xjev't zuas duqz moli? Ot ov nusi opgusnevoupem? Xjev't zuas demm vu edvoup? CAZ PUX! HIV OV XJOMI TAQQMOIT METV! ivd.

Fu zua lpux zuas ineom dupwistoup sevi?
Dupwistoup Sevi (%) = # ug tohpaqt us qasdjetit / # ug Taddittgammz Fimowisif Ineomt Y 100

QN ni og zua'f moli ni vu veli e muul epf uggis tahhitvoupt.