Recently, I ran a Facebook ad just to try it out. Since this is my first time running a Facebook ad, I'm curious if my experience is "typical."
I did this as a test. I don't have a product I'm selling with this ad. I simply wrote a blog post and advertised the post, and the ad sends people to my Facebook page and blog's website. The ad is a 3-day ad, running Wednesday, Thursday, and Friday.
Here are the numbers:
Are these numbers typical? Again, I just did this as an experiment to see what running a Facebook ad is like. I imagine it would be different if I were advertising a product to sell as opposed to a simple area of interest, which is what my blog post was.
I did this as a test. I don't have a product I'm selling with this ad. I simply wrote a blog post and advertised the post, and the ad sends people to my Facebook page and blog's website. The ad is a 3-day ad, running Wednesday, Thursday, and Friday.
Here are the numbers:
- Before running the ad, Facebook said my potential reach was about 8,000,000 (this assumes an unlimited budget)
- With the budget I set, $40.00, Facebook said my reach potential would be about 15,000. That seems to be accurate, as I'm at a 10k reached with about 15 hours left in the ad's life
- My Facebook group linked to the ad has received 8 new likes in two days, while the post itself has received 10 likes and 2 comments, all driven from the ad
- My blog's website received 350 visitors on Wednesday, 550 on Thursday, and so far today, 70. 95% of the visits driven from the ad
Are these numbers typical? Again, I just did this as an experiment to see what running a Facebook ad is like. I imagine it would be different if I were advertising a product to sell as opposed to a simple area of interest, which is what my blog post was.
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