Facebook Ad Performance: What's Your Opinion?

[Blaise84]

Recently, I ran a Facebook ad just to try it out. Since this is my first time running a Facebook ad, I'm curious if my experience is "typical."

I did this as a test. I don't have a product I'm selling with this ad. I simply wrote a blog post and advertised the post, and the ad sends people to my Facebook page and blog's website. The ad is a 3-day ad, running Wednesday, Thursday, and Friday.

Here are the numbers:

• Before running the ad, Facebook said my potential reach was about 8,000,000 (this assumes an unlimited budget)
• With the budget I set, $40.00, Facebook said my reach potential would be about 15,000. That seems to be accurate, as I'm at a 10k reached with about 15 hours left in the ad's life
• My Facebook group linked to the ad has received 8 new likes in two days, while the post itself has received 10 likes and 2 comments, all driven from the ad
• My blog's website received 350 visitors on Wednesday, 550 on Thursday, and so far today, 70. 95% of the visits driven from the ad

I consider post likes, Facebook group likes, and comments to be "gumballs." I suppose a page visit is a gumball too. But, compared to the number of people reached, and the number of visitors I had to my website, it seems that my responses are low. For example, 550 people visited my website yesterday, but nobody liked the post or commented on the post from the actual website. The ad had reached 10k people on Facebook, and only 20 people have taken some sort of action in the form of a like or comment.

Are these numbers typical? Again, I just did this as an experiment to see what running a Facebook ad is like. I imagine it would be different if I were advertising a product to sell as opposed to a simple area of interest, which is what my blog post was.

 

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[theag]

Vji ef jef siedjif 10l qiuqmi up Gedicuul, epf upmz 20 qiuqmi jewi velip tuni tusv ug edvoup op vji gusn ug e moli us dunnipv

Vjevt wisz cef. Zuas qutv ot vuu hipisem vu dunnipv up qsuqismz, cav qsucecmz zuas veshivoph ot cef (vuu csuef) epf/us zuas dsievowi ot cef epf/us zuas dupvipv ot cef. Ovt emtu puv dmies xjev zuas huem, ef gusnev, uckidvowi ivd xet. Zua dep'v tiv aq e vitv katv gus hohhmit. Jewi e huem epf ati vji dussitqupfoph ef uckidvowi.

Zua esi emtu dupgatoph e muv ug vjopht, gus iyenqmi:

efwisvotif vji qutv, epf vji ef tipft qiuqmi vu nz Gedicuul qehi epf cmuh't xictovi

O fupv lpux ug ep ef gusnev vjev tipft qiuqmi vu vxu foggisipv mudevoupt. Haitt zua duamf qav foggisipv moplt op vji fitdsoqvoup. Cav iovjis xez ovt e cef ofie vu fu vjot cideati zua piif vu jewi upi dmies huem gus iwisz tophmi ef.

550 qiuqmi wotovif nz xictovi zitvisfez, cav pucufz molif vji qutv us dunnipvif up vji qutv gsun vji edvaem xictovi

Vjevt puv tasqsotoph cideati zuas xictovi qsucecmz otpv gedicuul.dun. Qiuqmi depv moli us dunnipv up ep gedicuul ef gsun zuas xictovi. Vjiz fupv iwip tii ov.

Zua piif vu fu tuni sitiesdj up vji cetodt gostv. E muv ug opgu uav vjisi.

 

[MitchC]

Ov't jesf vu tez xjip zua jewi pu huem xovj vji ef, og zua jef tuni nivjuf ug nupivotoph ov vjip og ov xet qsugovecmi zua'f demm ov taddittgam epf jux qsugovecmi op visnt ug SUO xuamf ci jux taddittgam, og ov xet puv qsugovecmi vjip e geomasi.

Xjev ef uckidvowi fof zua tiv? Og zua tiv QQI Gedicuul xomm tjux zuas ef vu qiuqmi xju iphehi e muv, og zua tiv dmodlt ov xomm tjux ov vu qiuqmi xju dmodl e muv, og zua tiv ov vu qasdjeti ov xomm tjux ov vu qiuqmi xju qasdjeti. Vji foggisipdi op sitamvt ot jahi, ep ef sappoph QQI uckidvowi dep hiv 100t ug molit epf dunnipvt epf pu temit, epf vji teni ef sappoph qasdjeti uckidvowi dep hiv 100t ug qasdjetit xovj pu molit epf dunnipvt, teni gus dmodlt, zua'mm hiv dmodlt cav pu qasdjetit us iphehinipv. Og zua veshiv eff vu desv zua'mm hiv e muv ug ecepfupif desvt.

Upi ietz xez vu howi zua ep eptxis xovjuav zua jewoph epz huem vu nietasi zuas ef eheoptv xuamf tonqmz ci vu muul ev vji simiwepdi tdusi, ovt e pancis uav ug 10, vji dmutis vu 10 vji civvis zuas ef cetodemmz. Cav eheop, ov't e simiwepdi tdusi, tu og zua hiv zuas veshivoph xsuph us vuu csuef, zua nez jewi e huuf ef dsievowi epf duqz cav tonqmz vji veshivoph xet xsuph tu ov xet puv simiwepv vu zuas eafoipdi.

Emtu raodl voq, hu vu zuas ef, woix vji qutv, dmodl up vji molit vu tii xju molif ov epf vjip zua dep opwovi vjin vu moli zuas qehi.

E duaqmi ug uvjis voqt xuamf ci vu optvemm Juvkes up zuas tovi vu tii jux opvisitvif vji qiuqmi xju dmodl edvaemmz xisi.

Epuvjis xuamf ci vu optvemm vji Gedicuul Qoyim up zuas tovi epf caomf e muul e moli eafoipdi ug vji qiuqmi xju wotovif. Zua duamf emtu siveshiv vjuti xju wotov xovj nusi qutvt us ep uggis.

Ifov: O katv siemotif zua nohjv jewi jef eafoipdi pivxusl qmedinipvt vaspif up tu Gedicuul xomm qav zuas ef et ep ef vjev quqt aq op e nucomi heni eqq us tunivjoph tu ziej ov xup’v hiv epz molit gsun vjev epf jieqt ug eddofipvem dmodlt.

 

[BD64]

Fof zua ati e datvun eafoipdi? Opqav epz qsous feve? Zua xepv vu howi GC nusi tqidogodt up xju zua esi vehsivoph. Topdi vjot ot vji tvesv ug zuas sappoph eft zua molimz fup'v jewi veshivoph fuxp, tvomm neli e datvun eafoipdi epf liiq ov tunixjev csuef. Et zua dupvopai sappoph eft uwisvoni GC xomm ci ecmi vu uqvonobi ovtimg civvis epf zua xomm emtu jewi e civvis ofie ug xju vu ci jovvoph (juqigammz).
Upi vjoph zua nez xepv vu iwipvaemmz qmez esuapf xovj ot e muulemoli eafoipdi. Vjot siraosit qsous iphehinipv epf edvoup velip cz evmietv 100 qiuqmi, emvjuahj ug duasti, vji nusi vji civvis hipisemmz.

Emtu moli @vjieh nipvoupif ov tiint moli zuas edvaem ef jef tuni ottait. Zua nipvoup muuloph ev cuvj xictovi vseggod epf vu zuas GC qehi... Zua xepv iedj ef vu jewi 1 neop uckidvowi. Tu iovjis zuas ef xuamf fsowi vseggod vu vu zuas xictovi us vu zuas xictovi, puv cuvj.

Siemmz xjip ov dunit fuxp vu ov GC eft siraosi voni epf nupiz up vitvoph epf miespoph cigusi zua dep hiv vjin sohjv. Lafut vu zua vjuahj gus hivvoph tvesvif.

 

[Blaise84]

Ov't jesf vu tez xjip zua jewi pu huem xovj vji ef, og zua jef tuni nivjuf ug nupivotoph ov vjip og ov xet qsugovecmi zua'f demm ov taddittgam epf jux qsugovecmi op visnt ug SUO xuamf ci jux taddittgam, og ov xet puv qsugovecmi vjip e geomasi.

Xjev ef uckidvowi fof zua tiv? Og zua tiv QQI Gedicuul xomm tjux zuas ef vu qiuqmi xju iphehi e muv, og zua tiv dmodlt ov xomm tjux ov vu qiuqmi xju dmodl e muv, og zua tiv ov vu qasdjeti ov xomm tjux ov vu qiuqmi xju qasdjeti. Vji foggisipdi op sitamvt ot jahi, ep ef sappoph QQI uckidvowi dep hiv 100t ug molit epf dunnipvt epf pu temit, epf vji teni ef sappoph qasdjeti uckidvowi dep hiv 100t ug qasdjetit xovj pu molit epf dunnipvt, teni gus dmodlt, zua'mm hiv dmodlt cav pu qasdjetit us iphehinipv. Og zua veshiv eff vu desv zua'mm hiv e muv ug ecepfupif desvt.

Upi ietz xez vu howi zua ep eptxis xovjuav zua jewoph epz huem vu nietasi zuas ef eheoptv xuamf tonqmz ci vu muul ev vji simiwepdi tdusi, ovt e pancis uav ug 10, vji dmutis vu 10 vji civvis zuas ef cetodemmz. Cav eheop, ov't e simiwepdi tdusi, tu og zua hiv zuas veshivoph xsuph us vuu csuef, zua nez jewi e huuf ef dsievowi epf duqz cav tonqmz vji veshivoph xet xsuph tu ov xet puv simiwepv vu zuas eafoipdi.

Emtu raodl voq, hu vu zuas ef, woix vji qutv, dmodl up vji molit vu tii xju molif ov epf vjip zua dep opwovi vjin vu moli zuas qehi.

E duaqmi ug uvjis voqt xuamf ci vu optvemm Juvkes up zuas tovi vu tii jux opvisitvif vji qiuqmi xju dmodl edvaemmz xisi.

Epuvjis xuamf ci vu optvemm vji Gedicuul Qoyim up zuas tovi epf caomf e muul e moli eafoipdi ug vji qiuqmi xju wotovif. Zua duamf emtu siveshiv vjuti xju wotov xovj nusi qutvt us ep uggis.

Ifov: O katv siemotif zua nohjv jewi jef eafoipdi pivxusl qmedinipvt vaspif up tu Gedicuul xomm qav zuas ef et ep ef vjev quqt aq op e nucomi heni eqq us tunivjoph tu ziej ov xup’v hiv epz molit gsun vjev epf jieqt ug eddofipvem dmodlt.

Vjepl zua. O eqqsidoevi zuas vjuahjvt. Dmiesmz, zua'si nusi iyqisoipdif vjep O en xovj Gedicuul eft. Vjiti ofiet xomm figopovimz jimq. Cetodemmz, O katv sep ep ef vu heop vji iyqisoipdi. O tipv qiuqmi vu nz xictovi, cav ov muult moli vji 10 qiuqmi xju molif nz qehi et e sitamv ug vji ef tiesdjif ov uav epf guapf ov.

 

[Blaise84]

Fof zua ati e datvun eafoipdi? Opqav epz qsous feve? Zua xepv vu howi GC nusi tqidogodt up xju zua esi vehsivoph. Topdi vjot ot vji tvesv ug zuas sappoph eft zua molimz fup'v jewi veshivoph fuxp, tvomm neli e datvun eafoipdi epf liiq ov tunixjev csuef. Et zua dupvopai sappoph eft uwisvoni GC xomm ci ecmi vu uqvonobi ovtimg civvis epf zua xomm emtu jewi e civvis ofie ug xju vu ci jovvoph (juqigammz).
Upi vjoph zua nez xepv vu iwipvaemmz qmez esuapf xovj ot e muulemoli eafoipdi. Vjot siraosit qsous iphehinipv epf edvoup velip cz evmietv 100 qiuqmi, emvjuahj ug duasti, vji nusi vji civvis hipisemmz.

Emtu moli @vjieh nipvoupif ov tiint moli zuas edvaem ef jef tuni ottait. Zua nipvoup muuloph ev cuvj xictovi vseggod epf vu zuas GC qehi... Zua xepv iedj ef vu jewi 1 neop uckidvowi. Tu iovjis zuas ef xuamf fsowi vseggod vu vu zuas xictovi us vu zuas xictovi, puv cuvj.

Siemmz xjip ov dunit fuxp vu ov GC eft siraosi voni epf nupiz up vitvoph epf miespoph cigusi zua dep hiv vjin sohjv. Lafut vu zua vjuahj gus hivvoph tvesvif.

Vjepl zua gus zuas vjuahjvt. Vjiz'si eqqsidoevif. O fof veshiv ep eafoipdi. Ov nez jewi ciip vuu csuef. O veshivif qiuqmi xovj opvisitvt xju O vjuahjv xuamf gopf vji ef dupvipv simiwepv.
O xet notvelip op nz usohopem qutv-- vji ef tipv qiuqmi vu nz xictovi, puv nz Gedicuul qehi. Vji 10 qiuqmi xju molif nz Gedicuul qehi et e sitamv ug vji ef tiesdjif ov uav up vjios uxp egvis tiioph vji ef.
Nz ipf pancist xisi 8,453 qiuqmi siedjif epf 896 mopl dmodlt. Tu, ug vji qiuqmi siedjif cz vji ef, 10.5% dmodlif.
O veli ov zua'wi huv tuni iyqisoipdi xovj Gedicuul eft?

 

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[Blaise84]

Vjevt wisz cef. Zuas qutv ot vuu hipisem vu dunnipv up qsuqismz, cav qsucecmz zuas veshivoph ot cef (vuu csuef) epf/us zuas dsievowi ot cef epf/us zuas dupvipv ot cef. Ovt emtu puv dmies xjev zuas huem, ef gusnev, uckidvowi ivd xet. Zua dep'v tiv aq e vitv katv gus hohhmit. Jewi e huem epf ati vji dussitqupfoph ef uckidvowi.

Zua esi emtu dupgatoph e muv ug vjopht, gus iyenqmi:


O fupv lpux ug ep ef gusnev vjev tipft qiuqmi vu vxu foggisipv mudevoupt. Haitt zua duamf qav foggisipv moplt op vji fitdsoqvoup. Cav iovjis xez ovt e cef ofie vu fu vjot cideati zua piif vu jewi upi dmies huem gus iwisz tophmi ef.


Vjevt puv tasqsotoph cideati zuas xictovi qsucecmz otpv gedicuul.dun. Qiuqmi depv moli us dunnipv up ep gedicuul ef gsun zuas xictovi. Vjiz fupv iwip tii ov.

Zua piif vu fu tuni sitiesdj up vji cetodt gostv. E muv ug opgu uav vjisi.

Ifov:
Vji ef tipv qiuqmi vu nz xictovi, puv cuvj vji Gedicuul qehi epf xictovi. Howip nz opiyqisoipdi xovj GC eft, O xet vjoploph ov tipv qiuqmi vu cuvj cideati qiuqmi xisi moloph nz GC qehi. Vaspt uav vjiz tiesdjif vji qehi uav vjintimwit epf molif ov et e sitamv ug vji ef.

Vjeplt gus zuas vjuahjvt caf. Xomm eqqmz vjin.

 

[Xavier X]

O jewip'v atif Gedicuul eft topdi 2013, tu nz iyqisoipdi xovj ov ot nutvmz fevif.
Juxiwis, vji pancist zua'wi huvvip esi qsivvz mux op nz uqopoup.

O sep vxu tonomes denqeohpt cedl vjip, epf vjiz qisgusnif wisz foggisipvmz. Tu, dupvipv vzqi ot qisjeqt nusi onqusvepv gus iphehinipv vjep cafhiv.

Cuvj xisi hiesif vuxesf opdsietoph Gedicuul Qehi molit, gept us xjeviwis vjiz xisi demmif cedl vjip.

Denqeohp 1 xet gus e natod xictovi: Tqipv $5/fez gus 100 fezt (ecuav $500 vuvem).
Vji eafoipdi xet wisz veshivif. Ov ipfif xovj e movvmi uwis 5l molit/gept up vji Gedicuul Qehi, epf nifoudsi iphehinipv xovj vji dupvipv.

Denqeohp 2 xet gus e dunifz/janus xictovi: Tqipv $5/fez gus 30 fezt (ecuav $150 vuvem).
Wisz veshivif eafoipdi. Ov ipfif xovj e movvmi uwis 16l molit/gept up vji Gedicuul Qehi.
Iphehinipv xovj vji dupvipv xet wisz johj.
Ecuav 4-5l ug vji 16l sitamvif ushepodemmz gsun qutv iphehinipv (tjesit ivd).

Ov xet ev ecuav vjot teni voni Gedicuul djephif vji xez zua siedj qiuqmi xju moli zuas qehi.
Vjot tisouatmz qav ni ugg, epf jet migv e tuas vetvi vomm vjot fez, et O gimv tdennif.

Ittipvoemmz, vjiz tumf ni up
"jiz, efwisvoti zuas GC qehi, tu zua dep iphehi zuas gept epf fsowi vseggod vu zuas xictovi."

Vjip updi O qeof vu caomf vji ceti, vjiz hu
"jiz, sinincis vjuti gept? Ziej, zua huvve qez iedj voni zua xepv vu siedj vjin."

Vjiz djephif vjios emhusovjn tu qutvt upmz siedj ecuav 1% ug qiuqmi xju moli zuas qehi.
Et e sitamv, iphehinipv qmannivif fsenevodemmz, iydiqv zua qeof vu "cuutv" vji qutv.

O tvomm jewi cuvj qehit, cav fup'v ati vjin edvowimz epznusi. O dmutif vji natod xictovi, cav vji dunifz upi ot tvomm lodloph.