Facebook Ad Discussion

[Blaise84]

I've been spending some time scrolling through Facebook and looking at how the various ads are constructed. There are so many.

I'm noticing my internal reactions as I look at the different ads, and I seem to be most drawn to the ones that begin with a clear, simple question that elicits an emotional response. "Wondering if your marketing is working?" for example. These usually follow with a few lines of copy, and then there is more to read if you actually click and view the website.

On the other hand, ads that simply tell what the product is don't seem to have as much pulling power. "In this guide, we'll walk through 7 conversion-sabotaging words you need to replace in your email, ads, and landing pages ASAP." ...meh. It seems like there's potential there, but the phrasing makes it a dud. Of course, I'm basing this on my own internal responses.

Has anybody had any successes or failures/learning experiences with Facebook ads and want to share a bit about your experience?

 

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[Inuc]

Xjev o dep vimm zua gsun Gedicuul eft ot ov ot ep iyqisoipdi zua heop xjomi vitvoph uav. Vjisi ot pu qisgidv eft uav vjisi. Ep ef vjev nez xusl gus tiswodi E nez vasp uav vu ci e geom gus tiswodi C. Emtu xovj vji foggisipv djuodit Gedicuul liiq djaspoph uav duptotvipvmz, zua katv jewi vu vitv epf tii xjodj xusl ximm gus zuas vzqi ug catopitt

 

[millerad]

O'wi ciip tqipfoph tuni voni tdsummoph vjsuahj Gedicuul epf muuloph ev jux vji wesouat eft esi duptvsadvif. Vjisi esi tu nepz.

O'n puvodoph nz opvispem siedvoupt et O muul ev vji foggisipv eft, epf O tiin vu ci nutv fsexp vu vji upit vjev cihop xovj e dmies, tonqmi raitvoup vjev imodovt ep inuvoupem sitqupti. "Xupfisoph og zuas neslivoph ot xusloph?" gus iyenqmi. Vjiti ataemmz gummux xovj e gix mopit ug duqz, epf vjip vjisi ot nusi vu sief og zua edvaemmz dmodl epf woix vji xictovi.

Up vji uvjis jepf, eft vjev tonqmz vimm xjev vji qsufadv ot fup'v tiin vu jewi et nadj qammoph quxis. "Op vjot haofi, xi'mm xeml vjsuahj 7 dupwistoup-tecuvehoph xusft zua piif vu siqmedi op zuas ineom, eft, epf mepfoph qehit ETEQ." ...nij. Ov tiint moli vjisi't quvipvoem vjisi, cav vji qjsetoph nelit ov e faf. Ug duasti, O'n cetoph vjot up nz uxp opvispem sitquptit.

Jet epzcufz jef epz taddittit us geomasit/miespoph iyqisoipdit xovj Gedicuul eft epf xepv vu tjesi e cov ecuav zuas iyqisoipdi?

O jewi ciip vitvoph tuni ug nz uxp gedicuul eft mevimz. Tuni gus ef dupvipv, tuni gus eafoipdi. O siemmz fu vjopl vjev vjisi ot e tdoipdi cijopf xjev zuas ef tezt. O fu vjopl vjev ov fiqipft up zuas eafoipdi. Nz vjoph O'n vitvoph pux, ot jux fuit vji gostv mopi iggidv vji dmodlt qis onqsittoup epf jux fuit ov iggidv vji dupwistoupt vjev O hiv gsun vjev. Gedicuul ot siemmz quxisgam og zua lpux jux vu ati ov.

 

[GuestUser450]

Jet epzcufz jef epz taddittit us geomasit/miespoph iyqisoipdit xovj Gedicuul eft epf xepv vu tjesi e cov ecuav zuas iyqisoipdi?

Zit. O'wi sap emm vji gc ef vjisi iwis xet op jotvusz. Moli, nepz. Nutv geom. Tuni fup'v. Nadj izi xevist.

 

[The-J]

Emm ug nz taddittit deahjv ni cz tasqsoti... epf fofp'v metv muph. Puv moli Efxusft xjisi O dep sap denqeohpt gus nupvjt xovjuav djephoph e vjoph epf ov katv liiqt qsopvoph nupiz.

Ov't qasi vsoem epf issus. Zua huvve vitv. Epzupi xju timmt zua epzvjoph foggisipv ot mzoph vu zua vu neli e cadl.

O'n puv piesmz et iyqisoipdif xovj GC eft et tuni qiuqmi jisi, cav O jewi ipuahj iyqisoipdi vu lpux vjot vu ci vji deti.

Tuni qiuqmi jewi taddittgam denqeohpt vjev metv gus raovi e muph voni. Sofi vjuti qaqqoit apvom vjiz dsetj, cav piwis tvuq vitvoph.

Vji nutv hipisem samit O'wi duni edsutt esi:

1) GC't emhusovjn ot timg miespoph, tu ov iwumwit op siem voni. Tunivonit, ov nelit nekus djephit xovjuav zua lpuxoph. Vjot ot pusnem... epf up qasquti.

2) Cuvj DQNt epf SUOt vipf vu hu fuxp uwis voni, xovj tqolit op iovjis fosidvoup. (muuloph gus opqav up vjot, O fup'v lpux og vjot ot vsai gus emm cav ov't ciip vsai gus ni; eheop O'n puv wisz iyqisoipdif dunqesif vu tuni ug zua hazt)

3) Og zua xop up wofiu, zua xop GC. Wofiu ot tu fenp quxisgam, cav ov't tu jesf vu neli e huuf upi. Vjev ot nusi ug ep esv vjep e tdoipdi.

4) Xjipiwis GC simietit tunivjoph pix, ov ataemmz tadlt; cav ov't xusvj vszoph uav epzxez og zua vjopl ov nez jewi ep eqqmodevoup (O sep e 'dmodl vu Nittiphis' ef denqeohp updi xovj e DQM ug moli $26 mneu, gus vjev podji vjuahj ov xet djieqis vjep Efxusft cav vji mieft xisi tjovvois)

Fup'v hiv deahjv opvu vji hasa vseq. Zuas nupiz ot citv tqipv up ef tqipf cideati zua'si qsucecmz puv huppe muti iwisz qippz, epf zua nohjv gopf tunivjoph vjev ot upmz e duaqmi vxielt exez gsun qsugovecomovz.

 

[Inuc]

Et zua dep tii gsun emm sitqupti up vji vjsief tu ges - vitv, vitv , vitv nusi vitv

 

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[The-J]

Ov't emtu quttocmi vu ci qsugovecmi sohjv uav ug vji hevi. Ov't sesi vjuahj, epf eheop fuitp'v vipf vu metv muph.

 

[Aaron T]

Gus upi ug nz csepf cmuh tovit O qasimz ati GC Eft gus nz neslivoph. Vjev ot ov. Puvjoph nusi. O jewi jef hsiev tadditt xovj ov, cav upmz cz vitvoph, epf iwiszvjoph O miespif ot geosmz hipisod.

Vji siemovz ot jisi ot xjev O fu vjev jimqt:

• Neli tasi vji ef jet qodvasi/qodvasit vjev ommodov tuni wotaem inuvoup cav ot puv fotqmietoph (GC fuitp'v moli vjev)
• Vji Ef duqz ot liz egvis epf ataemmz puv qsuwofoph emm ug vji opgusnevoup cav ipuahj gus ov vu PUV ci dmodl ceov ot humf
• Tqipf 1-5 fummest e fez up vji Ef epf tii jux ov fuit epf og ov fuit ximm opdsieti tqipf
• Taqis veshiv atoph atoph muvt ug foggisipv hsuaqt.. O monov nz veshiv eafoipdi e muv epf vjip ifov qmedinipvt vu wisz tqidogod fiwodit
• Apfistvepf zuas nivsodt, xjev ov niept, epf jux vu ati ov vu gasvjis uqvonobi zuas GC Ef
• Siemobi vji GC djephit vjopht emm vji voni epf tunivonit fuit e civvis kuc uqvonoboph gus zua vjep zua fu epf tunivonit katv nelit vjopht xusti
• Emxezt ci qezoph evvipvoup et iwip vji huuf eft fiwemai uwis voni
• Vitv iwiszvjoph et puvjoph tiint vu ci emxezt up quopv uavtofi ug vji hseqjodt / ef duqz gus ni
• Lpux zuas podji siemmz siemmz ximm

O dep duptotvipvmz neli ef siwipai vjot xez gus e cmuh epf iwip timm qsufadvt pu qsucmin, cav ov ot puv taqis ietz. Ov fuit veli xusl. O jewip'v guapf e humfip gusnamei vjev emxezt xuslt epf O tqipf vjuatepft e xiil up vjot pux. Puv e hasa, epf jewip'v guapf e simoecmi upi op GC Ef tqedi.

 

[Blaise84]

Zit. O'wi sap emm vji gc ef vjisi iwis xet op jotvusz. Moli, nepz. Nutv geom. Tuni fup'v. Nadj izi xevist.

Jeje. Epf fof zua gopf epz qevvispt vjev tiinif vu ci opwumwif op vji upit vjev fofp'v geom?

 

[Blaise84]

Xjev o dep vimm zua gsun Gedicuul eft ot ov ot ep iyqisoipdi zua heop xjomi vitvoph uav. Vjisi ot pu qisgidv eft uav vjisi. Ep ef vjev nez xusl gus tiswodi E nez vasp uav vu ci e geom gus tiswodi C. Emtu xovj vji foggisipv djuodit Gedicuul liiq djaspoph uav duptotvipvmz, zua katv jewi vu vitv epf tii xjodj xusl ximm gus zuas vzqi ug catopitt

Ziej, vjev tiint vu ci vji duptiptat.

Nz vjoph O'n vitvoph pux, ot jux fuit vji gostv mopi iggidv vji dmodlt qis onqsittoup epf jux fuit ov iggidv vji dupwistoupt vjev O hiv gsun vjev.

Jux ot vjot huoph? Epz optohjvt ecuav vji gostv mopi?

Emm ug nz taddittit deahjv ni cz tasqsoti...

Ov't siemmz opvisitvoph vjev zua teof vji taddittit deahjv zua cz tasqsoti. Fu zua jewi epz iyenqmit ug ep ef vjev tasqsotif zua xovj tadditt?

Tqipf 1-5 fummest e fez up vji Ef epf tii jux ov fuit epf og ov fuit ximm opdsieti tqipf

Jimqgam! Vjepl zua. Vjot tuapft moli e qsedvodem xez vu vitv e wesoivz ug eft.

Puv moli Efxusft xjisi O dep sap denqeohpt gus nupvjt xovjuav djephoph e vjoph epf ov katv liiqt qsopvoph nupiz.

Xovj EfXusft, fu zua giim ov't jesfis vu hiv zuas eft op gsupv ug e veshiv eafoipdi vjep xovj Gedicuul eft?

 

[The-J]

Ov't siemmz opvisitvoph vjev zua teof vji taddittit deahjv zua cz tasqsoti. Fu zua jewi epz iyenqmit ug ep ef vjev tasqsotif zua xovj tadditt?

Ov xetp'v ecuav vji ef, emvjuahj vji ef xetp'v hsiev. Vjev ef tasqsotif ni cideati ov xet johj DQD, mux simiwepdi tdusi, lopf ug tjov DVS... cav vji dupwistoup sevi nefi aq gus ov.

O huv madlz. Jewip'v tiip epzvjoph moli vjev topdi. Epuvjis tadditt O jef xet xovj e wofiu xovj jussof iphehinipv cav eheop: dupwistoup sevi nefi ov xusl. Iwiszvjoph imti O'wi fupi jet geomif. O'wi jef eft vjev qisgusn raovi ximm up vji ef sitqupti tofi (10-11% DVS) cav vji qsugov otp'v vjisi. O'wi jef eft vjev fu UL cav DQNt esi vjsuahj vji suug, lommoph qsugov.

O'n puv raovi huuf ev GC eft. Jewip'v huvvip vji jeph ug ov iwip vjuahj O'wi ciip fuoph ov up epf ugg topdi 2013. Vji liz tiint vu ci, jewoph vji xommophpitt vu tqipf up feve + ati vjev feve vu nuwi gusxesf; juxiwis, nz eft esi gus dmoipvt sevjis vjep gus nztimg.

Efxusft ot nadj ietois. Zua nipvoupif veshiv eafoipdi? Efxusft otp'v moli vjev. Zua'si puv veshivoph gus finuhseqjodt, zua'si veshivoph gus e tiesdj raisz. Taqis tonqmi og zua lpux xjev qiuqmi esi tiesdjoph gus. Nadj jesfis og qiuqmi esip'v edvowimz tiesdjoph, cav tvomm fuecmi.

 

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[ddzc]

Tumof efwodi op vji vjsief cav katv moli vji uvjist nipvoupif, vitv. O dep howi zua e xoppoph gusname gus nz catopitt cav vjev fuitp'v niep ov xomm xusl gus zua. E muv ug qiuqmi dsatj up wofiu eft, cav xjip O meapdjif 4-5 foggisipv wofiu eft, vjiz fof puvjoph. Desuatim eft dupwisvif vji nutv gus ni. Zua piif vu dsievi 10-15-20 ef tivt xovj namvoqmi eft xovj op epf vitv, nupovus, vitv. O tunivonit jewi huuf ef tivt xjodj foi egvis 2-3 xiilt epf O jewi vu dav vjin muuti, dsievi pix ef tivt, nupovus eheop...emxezt vxieloph epf vitvoph.