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Email Drip Campaigns For Real Estate?

Discussion in 'Ideas, Needs, Concept Feedback' started by PromoteContent, Dec 27, 2018.

  1. PromoteContent
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    PromoteContent New Contributor

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    I'm just getting started as a copywriter. And I'm trying to find my niche.

    I'm fascinated by real estate, particularly those big apartment multiplexes. The ones that Grant Cardone others like him invest in.

    My problem is I don't know how to tie it together with copywriting, but then I became aware of these email drip campaigns for real estate.

    Do you think this is a viable niche? I struggle a bit to find out if it is or not.

    If no, then what would you have done with respect to real estate and copywriting?
     
  2. LuckyPup
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    LuckyPup Done Dicking Around Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Please clarify - who are you pitching the email campaigns to - sellers of multifamily? Buyers? Agents? Property owners? And who is the intended audience? Finally, what type of funnel would these emails be for - sales, educational, or other?
     
  3. PromoteContent
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    PromoteContent New Contributor

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    1) I'm pitching them to investors or buyers of multifamily, for example like to to join an accredited team of investors, an investment company and such.

    2) The audience I imagine would have to be investors. TBH I don't exactly see how an audience differs from the customer group in this context. Could you elaborate on that, please?

    3) It would be through a sales funnel.

    These are just vague thoughts in my head. But do you think I'm into something?
     
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  4. LuckyPup
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    LuckyPup Done Dicking Around Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Perhaps my questions weren't clear, sorry. I was asking who your market/audience is, and respectively, who theirs is. You answered that. I could see how good copy might attract investors to a syndicate, or the like.
     
  5. PromoteContent
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    PromoteContent New Contributor

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    Thanks a lot for the reply.

    But do you think just asking a syndicate to write copy for them would be wise? Or what would you do?
     
  6. LuckyPup
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    LuckyPup Done Dicking Around Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    First, whether it's a syndicate or any other prospect, determine their need. What are they trying to accomplish? Then determine whether or not copywriting - via an email campaign or other medium - can help them achieve that goal. Do some digging and see if there's a need/market for what you want to provide. If not, find needs and provide what they want. It seems like you might be making the common mistake of being a solution that's in search of a problem.

    However, if you've done your market research and determined that RE investors DO need good copywriters, then you've taken the first step. Next, I would offer some work for free or other terms, in order to build your resume/portfolio.

    Have you read Lex Deville's thread? If not, START THERE for sure!

    GOLD! - 15 Days to Freedom - Make Money Copywriting in 15 Days or Less
     
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  7. PromoteContent
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    PromoteContent New Contributor

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    I understand I need to find out if there's a demand first.

    I just don't know where to do the digging. I've searched 'real estate copywriting' on LinkedIn to see if marketers and analysts need copywriting...

    ...and they do. I also see email marketing there a lot.

    Would you recommend I just ask a syndicate directly if they're in need of a drip campaign or not?
     
  8. LuckyPup
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    LuckyPup Done Dicking Around Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    That's your call. Can't hurt to ask, but do your homework first so you can pitch them well.
     

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