AllenCrawley
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I've read dozens of books on branding. Studied branding masters. Nearly every day I read something (book, article, blog, case study) about branding, brand marketing, and the neuroscience behind it. I am absolutely fascinated by it and it is an obsession of mine.
I am in no way an expert on the topic as I’m constantly learning and applying, but I have learned a few things in the last few years that have done me and my business very well.
The top two books I'd recommend are:
Then...
I am in no way an expert on the topic as I’m constantly learning and applying, but I have learned a few things in the last few years that have done me and my business very well.
The top two books I'd recommend are:
- Brand Seduction
- Fascinate
Then...
- Storybranding 2.0