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E-Sports Supplements

Discussion in 'Ideas, Needs, Concept Feedback' started by Shreyas Nampalli, Feb 12, 2019 at 3:53 PM.

  1. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I had an idea to push a natural mood/overall boosting supplement to the E-sport community and wanted to get feedback on if you think it is a viable idea. I have done minimal research but believe that many players/streamers spend long nights practicing and watching wich messes with their sleep cycles. Overall health may deteriorate due to the nature of the sport. I wanted to take a natural product which I have used for years and market it in a way very accessible to the gaming community. It will be a high quality product, non addictive and, very minimal if ANY side effects. I have used this product for years with only good results and truly believe in it.

    It can come in capsule or powdered form.

    Do you guys think this is a viable idea?
     
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  2. RazorCut
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    RazorCut Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Well if you consider what is in a can of Redbull or Monster pretty much anything is viable.
     
  3. Knugs
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    Knugs Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I can see how certain Vitamins and chemicals such as caffeine could enhance performance in E-Sports. With the right Twitch sponsorship you could get it into the hands of millions of youngsters
     
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  4. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Twitch sponsorship is a great idea. My idea is a more long term product for health rather than a quick boost that you get from caffeine. I understand that caffeine or energy drinks can give you an edge but health may suffer. Do you think that same market would be interested to buy something that may take longer to work but will give them a cleaner and more long term performance boost?
     
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  5. Will-v-the-World
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    Will-v-the-World Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    You should research Gfuel, I think it would be your competition. I like the idea though.
     
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  6. Scot
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    Scot Ductus Exemplo Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I imagine a lot of the things that "biohackers" and the nootropics crowd are using in the tech community would be a easy plug and play for gamers.

    Could be an interesting niche.
     
  7. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I think you've got a great idea.

    Like @Scot said, something working in another niche, may work here, with a new twist, and a very specific targeting to gamers.
     
  8. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Thank you, after some research I have seen that there are some products already being marketed towards gamers and a few minor articles about the benefits.

    How would i form a competitive advantage against some more established companies?
     
  9. Ninjakid
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    I reviewed copy for a company that was basically making this exact type of product a while back. THere definitely seems to be a market for it
     
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  10. Will-v-the-World
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    As far as I know, Gfuel leads the industry, so I recommend reading its negative reviews to find your advantage.
     
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  11. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Thanks for the tip I will look there to see what I can improve for sure. Gfuel isn't really the direction im going in as it seems like its more of a natural boost for right now. I aim to give a long term solution that will boost performance right now as well as overall health.
     
  12. Knugs
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    People will always prefer instant gratification and effect. Looking at Gfuel I feel it’s a marketing game. I don’t expect the niche to understand what’s inside and how it’s benefitting then.

    How many adults know in what specific way vitamins help them? They think they become healthier by taking them without ever noticing a difference.

    Same goes for all these alternative medicines that are alternative because they haven’t been clinically proven. People believe they make a difference.

    The fitness industry has tons of supplements that have proven to have some kind of benefit on a physiological level but except a handful of products people will never notice the difference.
     
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  13. Shreyas Nampalli
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    You are right. Although I do see that the niche can understand if I market it in a more accessible way and through the right channels. I think that it can work since there is a successful company out there who is doing something in the same line and has sponsored a team. I have also done some digging and found that both industries are growing steadily.

    Fans of esports players and twitch streamers do feel more connected to their idols because of them being more directly connected vs sports stars. maybe promoting a quality product through some of these people can help.

    Thanks for your input
     
  14. amp0193
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    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    By doing something better or different than they are.

    By targeting a different segment of the market.
     
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  15. RoadTrip
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    When I read the thread title I instantly thought what a great idea! There are so many supplements available for different goals and different target markets that eSports would be no exception to this rule.

    Even if you copy an existing nootropic recipe and rebrand it for eSports, it would very likely be a hit. It’s all about branding and marketing.
     
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  16. RoadTrip
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    And if you use Twitch influencers sales could even explode
     
  17. Wiezel
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    Wiezel You'll die some day, make the best of it! FASTLANE INSIDER

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    Great idea!

    I do expect some high costs in developing the powder/capsule since it has quite some ingredients in it.
    Make sure all the ingredients are allowed by your country government. They can be very strict about that. How are you going to do the research in what ingredients you need?
     
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  18. cy-
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    cy- Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I have had a thought like this before, when I was playing a lot myself..

    How I personally would approach it was to come up with a product thats great and which works, and then market it.

    Though marketing it I see different angles.

    One is like many are recommending, which is on Twitch or similar platfom where the young people are directly exposed to it.

    But I also see an angle for trying to target the parents of these young people.

    Putting weight on how sitting down for many hours is already bad for the health, and by using your product the kids may not be drinking a lot of energy drinks to combine with their long gaming sessions.

    Raising this very serious concern of drinking multiple EXTREMELY unhealthy energy drinks every gaming session to parents and providing the solution right at the same time, could be a very effective marketing strategy I would expect.

    Typically also because the kids that gets to play a lot and are never told to take a break, are from my childhood experience always the ones with the biggest soccer moms, since all they care about is just that their child doesn't need to have a hard time.

    So these parents might be buying this and doing their child a 'favor' by making them more healthy.

    Also if your product carries enough value and is doing a good deed amongst especially the young people, then I would suggest to reach out to gaming subreddits (the mods) and see if they will allow you to create a post about your product.

    Huge subreddits where you can actually reach such a big playerbase of the specific game.

    Take for example:

    Reddit.com/r/dota2 - 515K subscribers
    Reddit.com/r/leagueoflegends - 2.4 MILLION subscribers
    Reddit.com/r/GlobalOffensive - 800K subscribers

    And in these communities the players are very "addicted" and typically follow these kind of forums and things happening in the scene a few times a week or once a day.

    -----

    I think there is an opportunity here, but I don't know exactly how the product should be made and what it should include and not include, but that is obviously a part of the process to figure out.

    But this is how I would put out the message, once there is a product and a brand.

    I hope you will go for it and if you do, make sure you do whatever is in your might to kill it!

    There is a huge opportunity in this space, I'm sure of it.

    Best of luck.
     
  19. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Glad to hear it. And I agree that nowadays many products are the same formula, just branded to fit the needs of the specific niche. It's all about exposing people to what may really help them in a way that is more accessible to them.
     
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  20. Shreyas Nampalli
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    Shreyas Nampalli Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Very helpful, I appreciate !
     
    cy- likes this.

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