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- May 1, 2011
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Generally speaking, the more niche you go, the higher your prices (and profit per sale) should be. A business catering to a a very small group of people can be Fastlane, but they better be players with a lot of money. Case in point, Frank McKinney. Check out his spec houses. He has an extremely tiny group of possible clients, but they're all extremely wealthy so one sale can easily be life-transforming.