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Does the company name matter?

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Hi all,

recently I started to seriously work on launching an ecommerce business and also just started to actively participate in The Fastlane Forum (see my intro). The last few days I am stuck with lots of formalities to register the business. Currently, I am on the outlook for a nice company name. What do you think about it - does it matter how you name your company? After all, my shop's domain can be anything and does not have to match the company name and I could even launch several shops on several domains later on (for products not related to each other). I have also seen some powersellers on eBay which are actually companies with very different names...

My main concern is that looking for a nice company name which is not already taken took me already 4-5 hours and I wonder whether its worth the effort or whether I should just go with my current best option (which, in my opinion, is not too bad anyway).

So, do you have any thoughts on this? Thanks!
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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Veli tunivjoph qistupem, moli nezci e podlpeni zua'wi ciip demmif xjip zua xisi zuaphis.
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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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