I came across a claim that AI search (like ChatGPT or Google’s AI Overviews) drives just 0.4% of website traffic but accounts for 11% of conversions. Sounds wild - low traffic but high payoff? I dug into sources to see if it’s legit.
The Data
Ahrefs dropped a study on June 16, 2025, showing AI search brought 0.5% of their site’s traffic but led to 12.1% of signups. They say AI visitors convert 23x better than regular search users, likely because they’re pre-informed by AI summaries. Semrush backs this up, saying AI search visitors are 4.4x more likely to convert than traditional searchers, based on their June 9, 2025, study. Why? People using AI tools like ChatGPT often get detailed answers upfront, so they’re ready to act when they click through.
It depends
Acording to SALT agency, Across most industries, organic search traffic tends to outperform AI-driven (LLM) traffic in terms of Key Event Conversion Rate (KECVR), meaning users from traditional search are more likely to take valuable actions like buying or signing up. However, AI search shines in a few key sectors, with higher conversion rates than organic search:
Sources
The Data
Ahrefs dropped a study on June 16, 2025, showing AI search brought 0.5% of their site’s traffic but led to 12.1% of signups. They say AI visitors convert 23x better than regular search users, likely because they’re pre-informed by AI summaries. Semrush backs this up, saying AI search visitors are 4.4x more likely to convert than traditional searchers, based on their June 9, 2025, study. Why? People using AI tools like ChatGPT often get detailed answers upfront, so they’re ready to act when they click through.
It depends
Acording to SALT agency, Across most industries, organic search traffic tends to outperform AI-driven (LLM) traffic in terms of Key Event Conversion Rate (KECVR), meaning users from traditional search are more likely to take valuable actions like buying or signing up. However, AI search shines in a few key sectors, with higher conversion rates than organic search:
- Health: 13.24% for AI traffic vs. 12.88% for organic
- Careers: 22.31% for AI traffic vs. 16.58% for organic
- Catalog Websites: 2.34% for AI traffic vs. 2.13% for organic
Sources
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
