Not sure what you read, but the info in your post reads like it's from 2012.
Short answer though: the kw.
Take into consideration semantic search.
Look into moz. If you start from their 2014 blog posts, and read up until today, you'll get a decent understanding of SEO.
Short answer though: the kw.
Take into consideration semantic search.
Look into moz. If you start from their 2014 blog posts, and read up until today, you'll get a decent understanding of SEO.