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Do you link to News Stories from your Product Website?

Marketing, social media, advertising
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Fox

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You launch your product and it start taking off. You are getting some press, news articles and blog mentions.

Do you usually link back from your website to these stories? (press page etc)

Any advantage or disadvantages.

I see it as strong social proof and great for SEO but I also don't want to scare away future press but having them think the story is already covered.

Thoughts?
 
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