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direct links to products or landing pages in ecommerce?

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GrandRub

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greetings from germany
hallo fastlaners!

i watched some realy good videos about content strategy yesterday (ezra firestone - what do you think about that guy? i like him) and today i would like to implement some stuff to my store and to my greater strategy.

one thing stick to my mind. and i will do an a/b test on that for sure - but i would also like to know the thougths of you old and wise eCommerce fastlaners ;)

- should i use landing pages for every link that i put on fb/ig/etc ? as i sell t shirts(...) i would just use a big hero slider with some images + coresponding small text and some more images+links to the product as a landing page. i would NOT link direct to the product.
i would use that for single shirts and also for collections of shirts (eg my new "fox" shirt" and also a landing page for all "fox" shirts. a landing page for all "animal shirts"...).

i get the idea to "pre sell" the customer to your product, show it to them with bigger images, a relevant text and so one. something that i couldnt do on my product page.
 

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Kid

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What others in your industry do?

(and a bump,since its interesting question)
 

GrandRub

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i see a lot of direct linking to product pages... but it is a very visual product so a landing page with a fullpage video/slider would be good to show the product in real life.

i will do an a/b test this week and see if there is a huge difference.
 

Kid

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Ok. Be sure to make it on large enough sample, to make the statistics meaningful.

Btw. If its already earning store you might be interested in a/a/b split test (double "a").
Its when you don't test on half of your traffic but only on 33% or (a/a/a/b for 25%).

The premise is that by doing smaller sample of new test you don't repel half of your client base.
 

DennisDuty

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i get the idea to "pre sell" the customer to your product, show it to them with bigger images, a relevant text and so one. something that i couldnt do on my product page.

Why can't you show a bigger image and relevant text on your product page?
 

GrandRub

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Why can't you show a bigger image and relevant text on your product page?
i could show a relevant text and a bigger image of course - but i think a big hero slider or video content on every product page would be a bit over the top? if i were a customer just browsing my shop and every productpage is a full width slider that would anoy the hell out of me.
but yeah i could do that.
 

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