Creating the Value Array for my Type of Customer

[Champion]

Hey guys,

So im currently at the part of my business where I need to create a value array. I want my offer to be appealing to my customers of course, so I did some research and ran into the attached diagram.

What do you guys think of the diagram, do you have anything to add?

How do you guys usually approach the task of defining a value array for your "perfect customer"? Does anyone have any Excel Sheets or alternative resources that they could share with us?

Thanks for the feedback!

Best
Champion

 

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[WellWallet]

Ooooh, this is super interesting! Thanks for posting. I'm working on building an educational brand and this gives me really great food for thought/direction.

What industry are you working in?

xWBW

 

[Champion]

Ooooh, this is super interesting! Thanks for posting. I'm working on building an educational brand and this gives me really great food for thought/direction.

What industry are you working in?

xWBW

No Worries! You can checkout this link as well, it might give you some more ideas:

Elements of Value®

Understanding what your customers truly value helps you differentiate your offering and gives you more pricing power and bigger market share. Elements of Value identifies what matters most and helps you deliver it effectively.

www.bain.com

I find that the case studies and reports from these top consulting firms (Bain, McKinsey) can be extremely helpful. They already got super smart people working for them, so using their reports and executing on the conclusions can be extremely profitable.

Regarding my industry:

Im in the B2C E-commerce Sector. Price range of my products is around 20 - 100$.

Best
Champion

 

[Re:Kay]

Hey there,

why not reverse engeneer the process? What do I mean by that...

So I suppose you know what your target audience is by now, therefore you should be familiar with their most pressing problems. If not going out and test can be your way to find where to add value.

When you know what is important for them - and maybe what social status / ageclass / persona and so on they belong to you can gather more knowledge about the niche you are researching. I think tailoring your values to your niche and their specific problems could be valueable and skyrocket sales - but I don´t have any experience in e-commerce so just my 2 cents.

Best wishes
Re:Kay

 

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[SimonB]

I know Maslow and the 'hierarchy of needs' gets a lot of criticism these days but simple as I am, I swear by it. I love the clarity of your diagram. It puts a lot into context and makes a hell of a lot of sense to me.

best wishes

 

[Madman1996]

Hey there,

why not reverse engeneer the process? What do I mean by that...

So I suppose you know what your target audience is by now, therefore you should be familiar with their most pressing problems. If not going out and test can be your way to find where to add value.

When you know what is important for them - and maybe what social status / ageclass / persona and so on they belong to you can gather more knowledge about the niche you are researching. I think tailoring your values to your niche and their specific problems could be valueable and skyrocket sales - but I don´t have any experience in e-commerce so just my 2 cents.

Best wishes
Re:Kay

hello there very interesting thread what do mean by you should be familiar with their pressing problems and if not going out and test can i test it with monkey survey or do i need to have a other approach