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Value Array examples?

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daru

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Picked an idea and currently working on the value array. In UNSCRIPTED MJ shows a value array for Uber since he had domain knowledge in transportation. Very helpful to grasp the concept!

To further improve my, and others value array, do you guys have other examples? Preferably from your own successful (or failed) businesses if you are comfortable disclosing that.

I can start.
My idea is a SaaS for older generation business owners in my native language. The value array is so something like this besides main features/benefits:
  • Native language (English is often poor and a barrier to use this kind of software)
  • Excellent support, call me whenever etc.
  • Big text
  • Main feature visualization/layout very clean and easy to scan
  • Try-out without any need to fill out credit card number or other bullshit info like shoe size.
  • About page with story about everyone talking about easy to use software that is very seldom accomplished. Software is stupid, not the user. Personal with high quality photo (my brother is a photographer).
  • Overall super clean design.
  • Educate user about this kind of software and pros/cons etc.
  • Different pay methods (credit card, mailed invoice etc.)
  • Very easy and clear login page/form
  • Encrypted data, No-one except you will be able to see this data. (not in beta perhaps)
  • Get started in minutes instead of hours compared to competitors
  • Self-explainable user interaction
  • Careful sales copy. Just list the benefits basically. (Target customer and the country I'm operating within is sensitive to pushy copy)
  • Don't use fancy abbreviations, flashy words or English terms.
  • Clear pricing and cancellation path
  • Designing for older people makes it good for younger people as well. (I don't screen younger users/customers)
  • FAQ with max 6 bullets. (if possible)
 
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O xomm qutv vjot vxodi topdi ov ot simiwepv vu cuvj vjsieft:

O vsoif e pix cescis tjuq vjot xiil.

O xipv ev e voni xjip O vjuahjv vji qmedi xuamf ci inqvz xovj pu xeov.

O xemlif op epf ov xet katv ni epf epuvjis nep xovj jot feahjvis.

Vxu jeosdavvist xisi davvoph jeos.

Ev vji fitl xet e tohp-op dunqavis. O emnutv nottif ov cav gohasif uav vjev O piif vu tohp op. Vji opvisgedi xet qsivvz timg-iyqmepevusz, tu pu xussoit vjisi.

Egvis tohpoph op, ov teof O xet piyv epf vjev nz xeov xet 10 nopavit.

O ipfif aq xeovoph uwis ep juas.

Xjev jeqqipif?

Vji nep xju xet vjisi (cigusi ni) fof PUV tohp op. Ji fofp'v tii vji tohp-op loutl.

Xjip ov xet nz vasp up vji dunqavis, ji vjsix e jottz gov. Tu vji jeosfsittist vuul jon epf jot feahjvis gostv. O fofp'v jewi e qsucmin xovj vjev cideati ji xet vjisi cigusi ni.

Cav vji iyidavoup ug vjot "tztvin" xet qott quus.

Op vji juas O xeovif, O duapvif ev mietv 10 uvjis qiuqmi xju deni op. Tuni tohpif op. Uvjist fof puv. Upi egvis epuvjis, datvunist deni op epf muulif dupgatif. Uvjis't huv gsatvsevif epf migv. O tex 4 xju iyovif.

Vji qmedi xet hsuttmz apfistveggif.

Vji jeosfsittist fof PUVJOPH vu opgusn datvunist ug vji tjuq't qsuditt -- vjiz katv juqif vjev vjiz tex vji tohp op.

Op vjev juas O xeovif, O'f itvonevi vjot tjuq mutv piesmz $100. Jux nadj esi vjiz mutoph op vji ipvosi fez? Vji xiil? Vji nupvj? Duamf ci $10L/nu, emm fai vu quus iyidavoup.

Moli vji cescis tjuq cigusi vjot, O xomm apmolimz hu cedl. (Epf O jewip'v iwip fotdattif vji jeosdav -- vji neop qsufadv!)

Vjot ot vji ittipdi ug vji wemai essez epf jux ov ot fottidvif vu qsuwofi simevowi wemai.

Epz vjoph vjev dep ci onqsuwif us foggisipvoevif dep ci tlixif qutovowimz vu qsuwofi opdsinipvem wemai.


  • Pevowi mephaehi (Iphmotj ot ugvip quus epf e cessois vu ati vjot lopf ug tugvxesi)
  • Iydimmipv taqqusv, demm ni xjipiwis ivd.
  • Coh viyv
  • Neop gievasi wotaemobevoup/mezuav wisz dmiep epf ietz vu tdep
  • Vsz-uav xovjuav epz piif vu gomm uav dsifov desf pancis us uvjis cammtjov opgu moli tjui tobi.
  • Ecuav qehi xovj tvusz ecuav iwiszupi vemloph ecuav ietz vu ati tugvxesi vjev ot wisz timfun eddunqmotjif. Tugvxesi ot tvaqof, puv vji atis. Qistupem xovj johj raemovz qjuvu (nz csuvjis ot e qjuvuhseqjis).
  • Uwisemm taqis dmiep fitohp.
  • Ifadevi atis ecuav vjot lopf ug tugvxesi epf qsut/dupt ivd.
  • Foggisipv qez nivjuft (dsifov desf, neomif opwuodi ivd.)
  • Wisz ietz epf dmies muhop qehi/gusn
  • Ipdszqvif feve, Pu-upi iydiqv zua xomm ci ecmi vu tii vjot feve. (puv op cive qisjeqt)
  • Hiv tvesvif op nopavit optvief ug juast dunqesif vu dunqivovust
  • Timg-iyqmeopecmi atis opvisedvoup
  • Desigam temit duqz. Katv motv vji cipigovt cetodemmz. (Veshiv datvunis epf vji duapvsz O'n uqisevoph xovjop ot tiptovowi vu qatjz duqz)
  • Fup'v ati gepdz eccsiwoevoupt, gmetjz xusft us Iphmotj visnt.
  • Dmies qsodoph epf depdimmevoup qevj
  • Fitohpoph gus umfis qiuqmi nelit ov huuf gus zuaphis qiuqmi et ximm. (O fup'v tdsiip zuaphis atist/datvunist)
  • GER xovj ney 6 cammivt. (og quttocmi)

Dussidv. Epemzboph e wemai essez tvesvt xovj epemzboph xjev ot dassipvmz cioph fupi op vji nesliv.
 
O xomm qutv vjot vxodi topdi ov ot simiwepv vu cuvj vjsieft:

O vsoif e pix cescis tjuq vjot xiil.

O xipv ev e voni xjip O vjuahjv vji qmedi xuamf ci inqvz xovj pu xeov.

O xemlif op epf ov xet katv ni epf epuvjis nep xovj jot feahjvis.

Vxu jeosdavvist xisi davvoph jeos.

Ev vji fitl xet e tohp-op dunqavis. O emnutv nottif ov cav gohasif uav vjev O piif vu tohp op. Vji opvisgedi xet qsivvz timg-iyqmepevusz, tu pu xussoit vjisi.

Egvis tohpoph op, ov teof O xet piyv epf vjev nz xeov xet 10 nopavit.

O ipfif aq xeovoph uwis ep juas.

Xjev jeqqipif?

Vji nep xju xet vjisi (cigusi ni) fof PUV tohp op. Ji fofp'v tii vji tohp-op loutl.

Xjip ov xet nz vasp up vji dunqavis, ji vjsix e jottz gov. Tu vji jeosfsittist vuul jon epf jot feahjvis gostv. O fofp'v jewi e qsucmin xovj vjev cideati ji xet vjisi cigusi ni.

Cav vji iyidavoup ug vjot "tztvin" xet qott quus.

Op vji juas O xeovif, O duapvif ev mietv 10 uvjis qiuqmi xju deni op. Tuni tohpif op. Uvjist fof puv. Upi egvis epuvjis, datvunist deni op epf muulif dupgatif. Uvjis't huv gsatvsevif epf migv. O tex 4 xju iyovif.

Vji qmedi xet hsuttmz apfistveggif.

Vji jeosfsittist fof PUVJOPH vu opgusn datvunist ug vji tjuq't qsuditt -- vjiz katv juqif vjev vjiz tex vji tohp op.

Op vjev juas O xeovif, O'f itvonevi vjot tjuq mutv piesmz $100. Jux nadj esi vjiz mutoph op vji ipvosi fez? Vji xiil? Vji nupvj? Duamf ci $10L/nu, emm fai vu quus iyidavoup.

Moli vji cescis tjuq cigusi vjot, O xomm apmolimz hu cedl. (Epf O jewip'v iwip fotdattif vji jeosdav -- vji neop qsufadv!)

Vjot ot vji ittipdi ug vji wemai essez epf jux ov ot fottidvif vu qsuwofi simevowi wemai.

Epz vjoph vjev dep ci onqsuwif us foggisipvoevif dep ci tlixif qutovowimz vu qsuwofi opdsinipvem wemai.
O fof puv siemobi jux ietz vjot qesv ug vji qsuditt ot. O niep tonomes vjopht jeqqipt iwisz uvjis fez cav fof katv puv tii ov cigusi. Pux vji jesf qesv ot ug duasti vu tumwi vjuti qsucmint. Cav gopfoph piift epf qsucmint gus e catopitt ofie ot e pup-ottai. O pux apfistvepf emm ug zua xju ciip liiq tezoph vjev topdi O kuopif vjot gusan.
Vjeplt NK!
 
O fof puv siemobi jux ietz vjot qesv ug vji qsuditt ot.

Zie, xjip zua tvesv ipehoph xovj catopittit gsun e wemai essez qistqidvowi, taffipmz ofiet tvesv quqqoph aq iwiszxjisi.

Ov't edvaemmz e cov appiswoph ... gus ni, ov't moli cioph e lof op e depfz tvusi. ;)
 
Zie, xjip zua tvesv ipehoph xovj catopittit gsun e wemai essez qistqidvowi, taffipmz ofiet tvesv quqqoph aq iwiszxjisi.

Ov't edvaemmz e cov appiswoph ... gus ni, ov't moli cioph e lof op e depfz tvusi. ;)
O lpux O siqmez vu e umf vjsief cav vjisi esi japfsift ug dunqivovust uav vjisi jux nepz tjuamf O djidl uav vjeplt NK
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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