Creating Affiliate Program

[Luke12321]

It seems as many people like to promote others website for $$$. You know the owner of the affiliate program is really in the fastlane though.....

I think the obvious advantage of having an affiliate program for your website is that people will be more interesting in spreading the word about your site and the service it is offering. No begging, just find website owners related to your niche and ask them if they would like to be apart of the affiliate program. I would think you could get the word out rather quickly by setting up a affiliate program?

I have never set one up myself…so this is all speculation above.

Has anyone ever set up an affiliate program for a website that you own?

Any suggestions where to go when setting up one?

What are your thoughts on it the idea of an affiliate program for a website?

 

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[psynapse]

After doing a lot of research, I hired an affiliate manager. As a business owner, having an experienced affiliate manager work for you will free up your time and produce far better-results than you could.

The affiliate manager I hired works heavily with Commission Junction (so can get quick responses, push things through, and even provide discounts), and has a solid network of 10's of thousands of affiliates (thus able to promote my program rapidly).

Before this, I had my own affiliate program for the site, and was getting maybe a few signups per day. But by utilizing big hubs like Share-A-Sale, CJ, etc, I found the quality of the affiliates rose dramatically.

 

[yveskleinsky]

How did you find your affiliate manager, and what exactly does he do?

 

[ryanpal]

also, how about the costs for hiring one?

 

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[psynapse]

My affiliate manager actually bought out a competitor's lead-gen site, so I contacted him to establish a strategic relationship. He charges about $2,500 per month to start, renegotiable upon performance.

These are the main tasks he is doing:
1. Day-to-day Management – this includes approving new affiliates daily, expiring affiliates with clicks and no sales, running performance reports, deploying creative to affiliates, and directing affiliates to online resources in order to educate them.
2. Relationship Building – In order to stimulate affiliates to produce, they will be personally emailed and called (once contact info is established) and sent bi-weekly newsletters/emails.
3. Affiliate Recruiting – gaining new affiliates should be an ongoing effort conducted on a daily basis. This will include contacting known super-affiliates directly, as well as reaching out to niche focused websites to bring in new webmasters as affiliates. Webmaster and Affiliate Forum posting will also be a big part of the effort to gain new affiliate relationships. Targeting competitors affiliates will be a high priority.
4. Banner and Landing Page Optimization – New creative and landing pages are a great way to inspire affiliates into action with better click-through rates and higher conversions.
5. Keywords and Search Phrases – Providing the keyword research, based on internal analytics, for affiliates is vital to getting them producing. Utilizing your web logs and conversion details will give a good indication of the products that convert best.
6. Web Templates – Produce several website templates that are basically online billboards that affiliates can use for website building and PPC campaigns. They are designed by us and therefore controlled by us to ensure quality standards and great click-through rates.
7. Sales Contests - Great for promoting on the forums, sending emails and press releases to increase program exposure, and overall hype-building.

If anybody wants his details, PM me.