In my search to increase my hourly rate from poker, I came across some poker software that I thought was using a creative strategy for marketing. What the software does is allow you to stack tables on top of each other and it will bring the active table to the front for you. This saves time for the poker player allowing you to play more tables and therefore more money.
Their marketing strategy is to offer a free trial to only micro stakes tables. I thought this was a pretty cool strategy. Their target market is obviously players at higher stakes who are looking for ways to increase output. It offers these players a no-risk way to try the software. At the same time, it can help the micro stakes players make more money, who will then be more than happy to buy the software once they can move up.
I think the key here is that once the software is developed, the unit cost is meaningless. They might as well get the software into the hands of as many players as possible while planting the seed with any "would be" users. Can anyone think of other examples where this strategy is being used or could be used?
Their marketing strategy is to offer a free trial to only micro stakes tables. I thought this was a pretty cool strategy. Their target market is obviously players at higher stakes who are looking for ways to increase output. It offers these players a no-risk way to try the software. At the same time, it can help the micro stakes players make more money, who will then be more than happy to buy the software once they can move up.
I think the key here is that once the software is developed, the unit cost is meaningless. They might as well get the software into the hands of as many players as possible while planting the seed with any "would be" users. Can anyone think of other examples where this strategy is being used or could be used?
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