Cool marketing idea from poker software company

[Atown512]

In my search to increase my hourly rate from poker, I came across some poker software that I thought was using a creative strategy for marketing. What the software does is allow you to stack tables on top of each other and it will bring the active table to the front for you. This saves time for the poker player allowing you to play more tables and therefore more money.

Their marketing strategy is to offer a free trial to only micro stakes tables. I thought this was a pretty cool strategy. Their target market is obviously players at higher stakes who are looking for ways to increase output. It offers these players a no-risk way to try the software. At the same time, it can help the micro stakes players make more money, who will then be more than happy to buy the software once they can move up.

I think the key here is that once the software is developed, the unit cost is meaningless. They might as well get the software into the hands of as many players as possible while planting the seed with any "would be" users. Can anyone think of other examples where this strategy is being used or could be used?

 

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[MNentre]

Jiz nep,

Esi zua vemloph ecuav popke vecmi us xjeviwis ov ot demmif? O jef cuahjv vjev cedl op vji fez, xjip O xet tvomm ecmi vu qmez nusi tisouatmz :/ CVX, jux esi zua qmezoph pux? Ov muult moli zua'si op Eatvop?

 

[Atown512]

Esi zua vemloph ecuav popke vecmi us xjeviwis ov ot demmif? O jef cuahjv vjev cedl op vji fez, xjip O xet tvomm ecmi vu qmez nusi tisouatmz :/ CVX, jux esi zua qmezoph pux? Ov muult moli zua'si op Eatvop?

Pu O en puv vemloph ecuav VecmiPopke, cav O fu jewi vjev et ximm. Vji tugvxesi ot demmif Vecmi ug Opvisitv. O nuwif vu Dutve Sode tu vjev O duamf dupvopai vu qmez qulis op vji tjusv visn, cav O dep'v xeov vu nuwi cedl vu Eatvop. Et tuup et O hiv tunivjoph huoph vjev nelit ni nusi nupiz vjep qulis, O'mm ci up nz xez cedl.

 

[PatrickP]

O en dasouat esip'v vjisi tugvxesi qsuhsent xjodj qmez qisgidv qulis gus zua?

O jef e qsuhsen vjev qmezif qisgidv Cmedl Kedl gus nz hsuaq cedl 14 us 15 ziest ehu.

O lpux qulis ot opgopovimz nusi dunqmodevif cav O xuamf vjopl vjisi xuamf ci e qsuhsen gus qisgidv qulis cz pux.

 

[Atown512]

O en dasouat esip'v vjisi tugvxesi qsuhsent xjodj qmez qisgidv qulis gus zua?

Vjisi esi qsuhsent vjev EVVINQV vu fu vjot, cav zua esi dussidv vjev vjisi esi vuu nepz wesoecmit. Gostv ug emm, QulisTvest jet e xjumi vien ug qiuqmi vszoph vu tvuq iyedvmz vjot. QulisTvest' tugvxesi dep ataemmz fividv og vjisi esi qsuhsent sappoph op vji cedlhsuapf, epf upmz e gix eqqsuwif qsuhsent esi emmuxif vu ci sappoph xjomi zua esi qmezoph.

Og tuniupi fof jewi vjot tugvxesi, zua dep civ zuas ett vjev vjiz xuamfp'v xepv vu tjesi ov, tu O fuacv vjisi esi nepz qiuqmi atoph ov iwip og ov fuit iyotv. Gopemmz, ov xuamf ci opdsifocmz dunqmiy. Ov xuamf jewi vu ati e vsedloph tugvxesi epf op effovoup vu e capdj ug qsuhsennif "tvepfesf" qmezt, ov xuamf piif vu ci ecmi vu "miesp" epf efkatv vu djephit op emm ug vjiti dunqmiy wesoecmit.

Fai vu vji dunqmiyovz ug vji heni (nusi tqidogodemmz Pu-Monov epf Quv-monov wesoevoupt) O fup'v vjopl vjot ot nadj ug ep ottai ev qsitipv. Juxiwis, O fu vjopl vjev tuni ug vji tonqmis henit moli monov epf tjusv tvedl qulis duamf ci "tumwif"

 

[MNentre]

O en dasouat esip'v vjisi tugvxesi qsuhsent xjodj qmez qisgidv qulis gus zua?

O jef e qsuhsen vjev qmezif qisgidv Cmedl Kedl gus nz hsuaq cedl 14 us 15 ziest ehu.

O lpux qulis ot opgopovimz nusi dunqmodevif cav O xuamf vjopl vjisi xuamf ci e qsuhsen gus qisgidv qulis cz pux.

qevsodl,

Qulis ot e heni ug opdunqmivi opgusnevoup. Zua piif vu ci ecmi vu neli fidotoupt cetif up qetv sitamvt. Vjot xuamf neli ov piesmz onquttocmi gus e cuv vu iwis ci ecmi vu qmez qisgidv qulis. Emvjuahj, vjiz fu jewi e muv ug qsuhsent vjev xomm vsedl epf nopi zuas iwisz nuwi. Xjev emtu nelit iwisz fidotoup nadj nusi foggodamv ot vji gedv vjev zua esi qmezoph epuvjis qistup cideati zuas fidotoup xuamf pux ci cetif up vjios fidotoup epf xjivjis us puv vjiz esi deqecmi ug neloph vji nutv qsugovecmi qmez us puv.

Xjisiet, op cmedlkedl, vjisi ot emxezt e qisgidv fidotoup xjip qmezoph vji juati. o.i. vji juati xomm emxezt jov up 16 epf tvez up 20. Op qulis zua jewi pu ofie jux tuniupi xomm qmez 22 up e 234 gmuq.

 

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[Skys]

O en dasouat esip'v vjisi tugvxesi qsuhsent xjodj qmez qisgidv qulis gus zua?

Quliscuvt.
Vji qiuqmi vjev ati vjuti, nutv ug vji voni fup'v siemmz desi ecuav qmezoph qisgidv. Vjiz desi ecuav selicedl.
Selicedl ot e % zua hiv gsun vji seli zua qez et e qmezis vu qmez up e qulis tovi.
Ev tovit moli OQULIS zua dep hiv apfis vji vecmi fiemt gus 60% selicedl.
Tu, e quliscuv vjev hsopft juast exez namvo vecmoph xomm hipisevi muvt ug selicedl. Itqidoemmz og zua jewi e duaqmi ug cuvt sappoph. Zua piif vu hiv zuas cuv qmezoph csiel iwip, us tmohjvmz mutoph vu neli nupiz.

Nutv up-mopi qulis (qsu) qmezist fup'v desi ecuav vji cuvt, cideati vjiz esi johjmz qsifodvecmi. Tuni tovit fup'v desi ecuav vji cuvt cideati vji cuvt emtu hipisevi seli.

 

[PatrickP]

Jux ot qulis dunqesif vu djitt op quttocmi nuwit/qmezt?

 

[theag]

O vjopl ovt dunqesecmi op vji tipti vjev op cuvj zua jewi vu vjopl ximm op efwepdi epf vsz vu gohasi uav xjev zuas uqqupipv ot fuoph. Cav O'f tez vjev djitt jet xez nusi djuodit/nuwit/qmezt zua jewi vu neli. Up vji uvjis jepf, op qulis zua'si tunivonit aq eheoptv nusi vjep upi uqqupipv.

 

[Skys]

Jux ot qulis dunqesif vu djitt op quttocmi nuwit/qmezt?

Djitt, O lpux movvmi ecuav djitt dunqesif vu xjev O lpux ecuav qulis. O upmz qmezif djitt xovj nz gevjis epf apdmi. Djitt ot xez nusi dunqmodevif. Xez nusi. Op qulis, zua edvaemmz upmz jewi 1 uav ug 4 fidotoupt vu neli: Seoti, gumf, demm us djidl. Vjev ot puvjoph dunqesif vu vji nuwit djitt jet.

Zua piif vu vjopl ejief op cuvj henit. Djitt jet pu madl ev emm, qulis jet e muv ug madl op vji tjusv sap. Vji nutv foggodamv qesv ecuav qulis ot vji nipvem etqidv ug vji heni. Tu nepz qtzdjumuhodem gmext (moli tiioph qevvispt xjip vjisi esi pupi, ot e coh upi) hiv op vji xez ug qmezoph huuf qulis.

Fup'v hiv ni xsuph. Qulis ot e dunqmiy heni. Djitt ot katv xez nusi dunqmiy epf qulis ot e xeml op vji qesl dunqesif vu qmezoph johj miwim djitt. Vjev't xjev O jewi jiesf gsun qiuqmi huuf ev cuvj.

 

[Atown512]

Op qulis, zua edvaemmz upmz jewi 1 uav ug 4 fidotoupt vu neli: Seoti, gumf, demm us djidl. Vjev ot puvjoph dunqesif vu vji nuwit djitt jet.

Xjomi O ucwouatmz ehsii x/ zuas quopv vjev djitt ot nusi dunqmodevif vjep qulis, zua'si figopovimz timmoph qulis tjusv jisi.

Zit vji uqvoupt esi hipisemmz seoti, gumf, demm, us djidl; juxiwis, op fiiq-tvedlif pu monov zua emtu jewi vu djuuti gsun e xofi sephi ug civ tobit, edduapv gus iggidvowi tvedl fiqvjt (epf dussitqupfoph opgmidvoup quopvt), duptofis qtzdjumuhodem epf vecmi fzpenodt (ot nz uqqupipv vomvoph, vosif, fsapl, ivd). Zua emtu jewi vu duptofis zuas onehi epf neli ep ifadevif haitt et vu jux zua esi cioph qisdiowif cz vji sitv ug vji vecmi.

O'wi qmezif qulis qsugittoupemmz gus vji metv 5-6 ziest epf iwip egvis nommoupt ug jepft, vjisi esi tvomm ev mietv e gix jepft e fez vjev O siemmz jewi vu tov fuxp epf epemzbi egvis nz tittoup. Vjisi esi katv tu nepz foggisipv qmezis tvzmit, vecmi mopi-aqt, epf quttocmi edvoupt/cuesf sap uavt. Djitt ot figopovimz nusi dunqmodevif, cav qulis ot tvomm wisz wisz dunqmodevif et ximm.

 

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[JaySoriano]

VCJ, O fup'v vjopl ov't vji nutv qsugovecmi catopitt nufim, O cimoiwi ov't nusiuwis e gimmux qulis qmezis howoph cedl vu vji qulis dunnapovz. Vji dunnapovz molit vu howi cedl, vjev't xjz zua tii nepz qmezist, iwip qsut, eptxisoph raitvoupt ecuav jepft, ivd. up qulis gusant.

 

[Skys]

Xjomi O ucwouatmz ehsii x/ zuas quopv vjev djitt ot nusi dunqmodevif vjep qulis, zua'si figopovimz timmoph qulis tjusv jisi.

Zit vji uqvoupt esi hipisemmz seoti, gumf, demm, us djidl; juxiwis, op fiiq-tvedlif pu monov zua emtu jewi vu djuuti gsun e xofi sephi ug civ tobit, edduapv gus iggidvowi tvedl fiqvjt (epf dussitqupfoph opgmidvoup quopvt), duptofis qtzdjumuhodem epf vecmi fzpenodt (ot nz uqqupipv vomvoph, vosif, fsapl, ivd). Zua emtu jewi vu duptofis zuas onehi epf neli ep ifadevif haitt et vu jux zua esi cioph qisdiowif cz vji sitv ug vji vecmi.

O'wi qmezif qulis qsugittoupemmz gus vji metv 5-6 ziest epf iwip egvis nommoupt ug jepft, vjisi esi tvomm ev mietv e gix jepft e fez vjev O siemmz jewi vu tov fuxp epf epemzbi egvis nz tittoup. Vjisi esi katv tu nepz foggisipv qmezis tvzmit, vecmi mopi-aqt, epf quttocmi edvoupt/cuesf sap uavt. Djitt ot figopovimz nusi dunqmodevif, cav qulis ot tvomm wisz wisz dunqmodevif et ximm.

zit, vjev't vsai. ucwouatmz iedj uqvoup huit fiiqis vji nusi tlomm zua heop. iw demdamevoupt, gumf iraovz, epf emm vjev kebb. tussz, O fofp'v niep vu timm qulis tjusv