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Confused as all heck about idea validation

Idea threads

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SlowlaneJay

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TLDR
How finished should my product be before I ask for cash? Is it possible to quickly validate an idea with offline marketing?

Hey folks,
You guys have been instrumental in my progress so far. Thanks for being so helpful and generous :)

I read these threads a lot, and I've muddled my way through a lot of the recommended reading. While I see the concept touted endlessly, I'm still a little confused about idea validation.

I understand why it's necessary. What I don't entirely understand is how to actually do it.

So my situation is this. Looking at the fantastic article @JasonR posted in his Golden Nuggets thread, I've put together possible solutions for each of the elements (Lead Magnet, TripWire, ...). I'm just not sure if I should be building the product right now, or working on selling it?

Also, I'm targeting a market that doesn't use the internet a whole lot. Any suggestions for quickly validating an idea that isn't susceptible to AdWords, Facebook Ads, etc.?

Thanks! Keep being awesome,
J.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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