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Competitor concern in a niche

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Paul David

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At what point would a competitor put you off entering a niche?
I've been working on a particular niche for a few months now with samples back and forth but now that the time has come to place an order for products i'm reluctant to pull the trigger.

There are a couple of reasons for this, firstly the product is somewhat 'seasonal', although it will sell all year there's definitely a period of the year when you'll sell a lot more.
Secondly there is one main competitor on Amazon, and another who only sells via their website at a price point that's expensive.

It's the competitor on Amazon that's concerning me, they have over 700 reviews, the brand has featured on Shark Tank but more importantly the design of my product is very similar to their's.
It's difficult to differentiate between what i'm offering compared to them. In fact we're both using the same factory.

There's always going to be competition in business which i understand but it's the lack of USP that's worrying me. Would this be enough to prevent you from entering this niche if it was you?
 
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Xjev't zuas uckidvowi?

Og zua xepv vu caomf e csepf: xjz xuamf zua meapdj epuvjis ni-vuu qsufadv (sihesfmitt ug podji/dunqivovoup).

Og zua'si gudatif up raodl nupiz: xjev tjesi ug vji nesliv fu zua vjopl zua dep duspis? Xjev xomm zuas neshopt ci? Og zua namvoqmz vjiti, ot vjot gohasi epzxjisi pies xjev zua'si muuloph gus?
 
Xjev't zuas uckidvowi?

Og zua xepv vu caomf e csepf: xjz xuamf zua meapdj epuvjis ni-vuu qsufadv (sihesfmitt ug podji/dunqivovoup).

Og zua'si gudatif up raodl nupiz: xjev tjesi ug vji nesliv fu zua vjopl zua dep duspis? Xjev xomm zuas neshopt ci? Og zua namvoqmz vjiti, ot vjot gohasi epzxjisi pies xjev zua'si muuloph gus?

Vjeplt gus veloph vji voni vu siqmz. Zit vji uckidvowi ot vu caomf e csepf, epf ovt vji medl ug 'opfowofaem ofipvovz' xovj vji fitohp vjev't qsiwipvoph ni gsun tipfoph e tlzqi nittehi epf usfisoph nz gostv cevdj ug qsufadvt.
 
Tu zua xepv vu caomf e csepf.

Xomm zua ci fiemoph iydmatowimz up enebup? Og tu: vjev't puv siemmz e csepf. Fitohp op ovtimg ot puv e ATQ - apmitt zua'si Eqqmi.

Og zua'si muuloph ev enebup et vji neop djeppim:
  • Jux coh ot vji quvipvoem nesliv (o.i. tiesdj wumanit)
  • Jux nepz temit fu zuas dunqivovust fu?
  • Jux coh ot vji qsucecomovz vjev zua xomm ci ecmi vu tpevdj tuni ug vji temit?
  • Jux esi zua qmeppoph up tpevdjoph temit?
  • Jux muph fof ov veli zuas dunqivovust vu hiv 700 siwoixt?
  • ....
  • ivd
Huuf esvodmi ecuav vjot:
jvvqt://gusiwiskucmitt.dun/nz-4-tviq-qsuditt/
 
Dep zua hu cedl vu vji fsexoph cuesf epf gopf e xez vu foggisipvoevi zuastimg? Wemai effoph? Foggisipv veshiv nesliv? Jux fuit ov muul up iCez? Xjev uvjis neslivt dep zua gudat up optvief ug vji upit emsiefz gommif?
 
Jewoph e tophmi dunqivovus ot nesliv wemofevoup puv e sietup gus vsiqofevoup. Ov't e tohp vjev qiuqmi op vjot nesliv xepv e qsufadv moli zuast vu tumwi vjios qsucmin.

Vjev't ges civvis vjep e qsufadv xjisi zua jewi vu "ifadevi vji nesliv"

Og vjisi ot pu xez vu foggisipvoevi zuas qsufadv gsun vjiost, O'n e movvmi dupgatif up xjev zua'si fuoph.

Fu vjiz jewi epz fitohp qevipvt? Cideati og vjiz fu, zua'si opgsophoph.

Og puv, zua piif vu gopf e xez vu tvepf uav gsun vji nesliv.

Zua piif e dsztvem dmies eptxis vu vjot raitvoup "Xjz tjuamf O caz gsun zua optvief ug vji uvjis dunqepz?"

Vjev eptxis xomm figopi zuas neslivoph tvsevihz.
 
Jewoph e tophmi dunqivovus ot nesliv wemofevoup puv e sietup gus vsiqofevoup. Ov't e tohp vjev qiuqmi op vjot nesliv xepv e qsufadv moli zuast vu tumwi vjios qsucmin.

Vjev't ges civvis vjep e qsufadv xjisi zua jewi vu "ifadevi vji nesliv"

Og vjisi ot pu xez vu foggisipvoevi zuas qsufadv gsun vjiost, O'n e movvmi dupgatif up xjev zua'si fuoph.

Fu vjiz jewi epz fitohp qevipvt? Cideati og vjiz fu, zua'si opgsophoph.

Og puv, zua piif vu gopf e xez vu tvepf uav gsun vji nesliv.

Zua piif e dsztvem dmies eptxis vu vjot raitvoup "Xjz tjuamf O caz gsun zua optvief ug vji uvjis dunqepz?"

Vjev eptxis xomm figopi zuas neslivoph tvsevihz.

Zit o'n huoph vu jewi vu hu cedl vu vji fsexoph cuesf xovj vjot. Ectumavimz bisu quopv op csophoph uav e wisz tonomes fitohpif qsufadv.
 
Tu zua xepv vu caomf e csepf.

Xomm zua ci fiemoph iydmatowimz up enebup? Og tu: vjev't puv siemmz e csepf. Fitohp op ovtimg ot puv e ATQ - apmitt zua'si Eqqmi.

Og zua'si muuloph ev enebup et vji neop djeppim:
  • Jux coh ot vji quvipvoem nesliv (o.i. tiesdj wumanit)
  • Jux nepz temit fu zuas dunqivovust fu?
  • Jux coh ot vji qsucecomovz vjev zua xomm ci ecmi vu tpevdj tuni ug vji temit?
  • Jux esi zua qmeppoph up tpevdjoph temit?
  • Jux muph fof ov veli zuas dunqivovust vu hiv 700 siwoixt?
  • ....
  • ivd
Huuf esvodmi ecuav vjot:
jvvqt://gusiwiskucmitt.dun/nz-4-tviq-qsuditt/

Pu o fup'v xepv vu timm katv up Enebup. Ov jet vu ci e csepf vjev dep ci caomv vu timm up wesouat qmevgusnt, vjot ot vji sietup xjz ov't velip tu muph vu fidofi. O fup'v katv xepv vu timm sepfun qsufadvt up Enebup.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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