The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • NOTICE! If you received MULTIPLE EMAILS from the forum today, please be advised that our monthly email system got caught in a loop and inadvertently might have sent you several emails. The problem has since been fixed and all Unsubscribe Requests will be processed within 24 hours.
  • It's back! As an INSIDER you can now SORT any thread by LIKES. See this post for more info.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

WEB/DIGITAL Community sites/Virtual Sites/Lead Sites

royemunson

Contributor
Read Millionaire Fastlane
Jul 24, 2007
216
70
77
SW Ohio
Hi all,

I have some questions and don't know where to start.

I have ideas for three types of sites.

One is a lead generation site. I assume that all I need for this basically is good marketing, two domains (one for consumers and one for the people needing the leads). Is this a basic database/info capture page??
Is there anything fance I need to know??

Also, I have an idea for a community site to fulfill a niche. What types of software/tools will I need for that??

Finally, anyone worked with virtual stuff - interaction type stuff??

Joe
 

Don't like ads? Remove them while supporting the forum. Subscribe.

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
29,207
100,754
3,751
Fountain Hills, AZ
Hi all,

I have some questions and don't know where to start.

I have ideas for three types of sites.

One is a lead generation site. I assume that all I need for this basically is good marketing, two domains (one for consumers and one for the people needing the leads). Is this a basic database/info capture page??
Is there anything fance I need to know??

Also, I have an idea for a community site to fulfill a niche. What types of software/tools will I need for that??

Finally, anyone worked with virtual stuff - interaction type stuff??

Joe
Community sites are easy - buy a board license, a hosting platform and wholla, you've gotta board. Couple hundred dollars. The best boards out there are phpBB (FREE), vBulletin (this one) and IPB (Invision Power Board).

What type of lead-gen industry are you looking at? The field is very competitive vs 3 years ago.
 
OP
OP
royemunson

royemunson

Contributor
Read Millionaire Fastlane
Jul 24, 2007
216
70
77
SW Ohio
My first idea would be a community site/virtual site for kids.
Big market and parents will pay for safety which would be another concern.

The lead site would be for various professional sites. Being an accountant I have seen first hand that these professionals don't number one like to sell and number to know how to market.

The mortgage industry is tight, sales genie is a big market leader, but there are a number of niches out there in the professional world that would be more than happy to pay for good leads.

I have not fully researched this yet as I am trying to just get the flow together. Domains, platform, database, etc...

I'm trying to find a hole so I could sneak in and use my marketing skills
to overcome competitors. And like you said in your story, most companies are 9-5 when I would be 24/7.

Thanks for the feedback

Joe
 

Nate

New Contributor
Read Millionaire Fastlane
Sep 24, 2007
75
2
21
Utah
I've always wondered about starting a lead-generating site. The types of leads that came to mind were:

  • Injury law... yes, ambulance chasers. Seems like they would pay for leads
  • Lasik eye surgery
  • Home/mortgage or something along those lines
  • Payday loans
And a few others.

Anybody know about this kind of stuff?
 

AllOutOrNothing

New Contributor
Sep 15, 2007
29
9
20
Leads are a tough market. I would building something on a smaller scale so you can leverage into something bigger over the long haul. As u build cashflow and a system that works you can expand into bigger markets with less risks.
 
OP
OP
royemunson

royemunson

Contributor
Read Millionaire Fastlane
Jul 24, 2007
216
70
77
SW Ohio
I am working out a strategy/plan that I think will work in the lead market. If it turns out to be a bust, it won't cost me a lot to do as it will be very niche focused, very targeted, and different from other lead generation companies I have seen. I've seen some doing it but for a higher cost.

Having worked in a professional service biz and with other small biz's there main weakness is the communication level of the B-I triangle. As is said in the emyth, they are great technicians, but lack skills in other areas, including sales, marketing, prospecting, networking, etc...

My plan is to roll this out 2008 - i am building a site about stained glass for my step dad, which to my surprise is getting a ton of great feedback and we're not even close to fully finished.

Joe
 

M-M

New Contributor
Aug 27, 2007
107
10
15
NC
This gave me an idea for a lead generation myself. So far it looks like it hasn't been done yet; now I need to check what kind of interest there is within the industry (I know some people on the inside).
Questions: Can anyone here recommend software they have used successfully? How do I go about pricing the service?
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
29,207
100,754
3,751
Fountain Hills, AZ
This gave me an idea for a lead generation myself. So far it looks like it hasn't been done yet; now I need to check what kind of interest there is within the industry (I know some people on the inside).
Questions: Can anyone here recommend software they have used successfully? How do I go about pricing the service?
Assuming you want to be at the top of the chain, lead gen software, as far as I know, needs to be custom programmed as each industry is different.
 

M-M

New Contributor
Aug 27, 2007
107
10
15
NC
Assuming you want to be at the top of the chain, lead gen software, as far as I know, needs to be custom programmed as each industry is different.
Did a lot of figuring out these past 2 days and it won't be a straight-up lead generation in the traditional sense. I know what I want, now I need to find out if it needs to be custom made or if it can be pieced together.
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
29,207
100,754
3,751
Fountain Hills, AZ
The Lead-Gen space is changing and the type of change will depend on your industry. I can tell you this though -- the good and the bad -- the good is this: In its short history, lead-gen is very lucrative and profitable - the bad is: Its getting harder to get people to give up their information and complete forms. The internet evolution, the move to Web 2.0 and instant gratification is changing consumer expectations on a monthly basis and lead-gen is an endangered species in some industry segments.
 

michael515

Contributor
Aug 27, 2007
93
89
27
40
Regarding lead gen sites, I have a lead gen site for health insurance leads that I developed. I modeled prospectzone.com and built a 10 page platform using open-source PHP to gather the health info. This is very complicated on the scale of forms and still I didn't find it too difficult just much trial and error to perfect. Forms are actually very easy to build. Use open source and just build off of a pre-built script.

I decided to let that idea go. The biggest reason was HIPAA which would have required me to have a very secure back-end database to protect people's health info. Lot's of initial cash to setup and maintain. I also brought nothing better to the market. I don't see low price as a large enough competitive advantage. Also, most lead buyers are extremely fickle too...

Community to fill a niche - do you have a revenue stream that you may attach to the business? I could be wrong, but I find that very few communities actually make money.

I say roll with your stained glass business if you're getting good feedback.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Luke12321

Bronze Contributor
FASTLANE INSIDER
Jul 27, 2007
663
197
97
North Carolina
I am interested in building a lead generation site. Where can I go to find out more information on the industry? Very general but any forums I could go to? I tried to google some information out but had no luck.
 

Five Star

Dean
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 5, 2014
181
298
181
Northern Ireland
The Lead-Gen space is changing and the type of change will depend on your industry. I can tell you this though -- the good and the bad -- the good is this: In its short history, lead-gen is very lucrative and profitable - the bad is: Its getting harder to get people to give up their information and complete forms. The internet evolution, the move to Web 2.0 and instant gratification is changing consumer expectations on a monthly basis and lead-gen is an endangered species in some industry segments.
Has your view of Lead Generation being an endangered species changed since this post in 2007, or does it remain the same?

In TMF which was published after this, lead generation is still regarded as being very fastlane (if done correctly, especially in a defragmented industry).

Currently starting work on a lead gen idea, so I'm just curious...o_O
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom