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Cold Calling Script?

Marketing, social media, advertising


Bronze Contributor
Read Fastlane!
Speedway Pass
Oct 6, 2016
My company sells a product. I've been able to get on the shelves of retail stores locally by simply walking in and talking to management.
Now it's time to reach out to stores in other states. I don't plan on using my gas miles to do it lol.

It's time to make some cold calls.
My problem is, I don't know where to start. What to say.

Is there a formula to making cold calls?
Are there any key phrases, statements or questions that should be made to potential retail customers?
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Platinum Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Jun 12, 2018
GOLD! - Getting Rid of Cold Calling Anxiety Using Brute Force

This thread can probably help more than anything. Very tough to offer insights without knowing your product, the benefits it provides as well is the return it will provide the stores who carry out. Only you know those things.

Your best option is just start calling and learning from there. You may find it’s actually more efficient to use the time and gas to be there in person.

Alternatively a commissioned sales person who could go there in person for you.


Platinum Contributor
Speedway Pass
Nov 11, 2016
Canada (Vancouver)
I used to do outbound calling for political fundraising (manged to make tons of money for my shit head boss)

Hi am I speaking with Carl? (Yes this is Carl) Hey Carl, I'm just reaching out to some local businesses and we have created a product that's been doing 500 trillion dollars a day in sales.

Were currently trying to expand our horizons and would love to get into retail in the surrounding area, what do you say we send over some product and get a trial run going Carl?

* At this point when/if you get an objection keep mentioning your numbers assuming they're as good as my 500 trillion dollars a day * Anticipate what he would most likely say like we don't have shelf space or whatever.

The most important things I'd think are mentioning the benefits of having your product and the numbers you are currently doing. Even offering some free publicity for they're retail store by driving traffic, whether online or offline. End of the day you scratch they're back, they'll scratch yours.



Platinum Contributor
Speedway Pass
Nov 11, 2016
Canada (Vancouver)
Ive never read the books just thinking they would be a good idea, check out Jordan Belfort.
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