While updating my Marketing Psychology book I came upon some information that surprised me.
I found three large digital marketing companies that all promoted the idea of searching for what products are trending. I won't name them, but they are well known and they all follow the same pattern which goes something like this:
"Use our program to get inside the systems used by big sellers and discover what is trending for 2023." It reminded me of the days when eCommerce sellers all searched Alibaba for cheap products and competed with one another in a pricing race to the bottom.
I have included a section in my book dealing with how to find what is trending among Generation Alpha tribes, but that relates to tribal behavior and is nothing to do with finding products to sell.
Walter
I found three large digital marketing companies that all promoted the idea of searching for what products are trending. I won't name them, but they are well known and they all follow the same pattern which goes something like this:
"Use our program to get inside the systems used by big sellers and discover what is trending for 2023." It reminded me of the days when eCommerce sellers all searched Alibaba for cheap products and competed with one another in a pricing race to the bottom.
I have included a section in my book dealing with how to find what is trending among Generation Alpha tribes, but that relates to tribal behavior and is nothing to do with finding products to sell.
Walter
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