Hypothetical scenario:
You run a referral program for doctors that cure cancer. There's a coalition that exists to separate the "good" doctors from the "bad" doctors - but the fact of the matter is that there are a lot of great doctors not affiliated with this coalition.
At the same time, your reputation as a referral service is on the line.
You see the dilemma?
So the problem arises when the other industry "professionals" (possibly your competition) shame your "unethical referral program" because you don't vet the doctors you send people to... what do you do?
A) Only work with doctors in this coalition - violates Control commandment handing control to the coalition, severely limits provider network thus limiting customer pool and heavily decreases revenue, but keeps people from labeling you as unethical.
B) Create your own vetting process - which can never be fully accurate because you don't know what people don't tell you, adds to the workload making it more time-consuming to onboard new providers, and still might be considered unethical because your vetting process is not as thorough as the coalitions
C) Keep the attitude of "whoever pays gets referrals and the vetting is left to the patient to make their own decision." - risking poor PR which can potentially put you out of business in the long run.
You run a referral program for doctors that cure cancer. There's a coalition that exists to separate the "good" doctors from the "bad" doctors - but the fact of the matter is that there are a lot of great doctors not affiliated with this coalition.
At the same time, your reputation as a referral service is on the line.
You see the dilemma?
So the problem arises when the other industry "professionals" (possibly your competition) shame your "unethical referral program" because you don't vet the doctors you send people to... what do you do?
A) Only work with doctors in this coalition - violates Control commandment handing control to the coalition, severely limits provider network thus limiting customer pool and heavily decreases revenue, but keeps people from labeling you as unethical.
B) Create your own vetting process - which can never be fully accurate because you don't know what people don't tell you, adds to the workload making it more time-consuming to onboard new providers, and still might be considered unethical because your vetting process is not as thorough as the coalitions
C) Keep the attitude of "whoever pays gets referrals and the vetting is left to the patient to make their own decision." - risking poor PR which can potentially put you out of business in the long run.
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