Hypothetical scenario:
You run a referral program for doctors that cure cancer. There's a coalition that exists to separate the "good" doctors from the "bad" doctors - but the fact of the matter is that there are a lot of great doctors not affiliated with this coalition.
At the same time, your reputation as a referral service is on the line.
You see the dilemma?
So the problem arises when the other industry "professionals" (possibly your competition) shame your "unethical referral program" because you don't vet the doctors you send people to... what do you do?
A) Only work with doctors in this coalition - violates Control commandment handing control to the coalition, severely limits provider network thus limiting customer pool and heavily decreases revenue, but keeps people from labeling you as unethical.
B) Create your own vetting process - which can never be fully accurate because you don't know what people don't tell you, adds to the workload making it more time-consuming to onboard new providers, and still might be considered unethical because your vetting process is not as thorough as the coalitions
C) Keep the attitude of "whoever pays gets referrals and the vetting is left to the patient to make their own decision." - risking poor PR which can potentially put you out of business in the long run.
You run a referral program for doctors that cure cancer. There's a coalition that exists to separate the "good" doctors from the "bad" doctors - but the fact of the matter is that there are a lot of great doctors not affiliated with this coalition.
At the same time, your reputation as a referral service is on the line.
You see the dilemma?
So the problem arises when the other industry "professionals" (possibly your competition) shame your "unethical referral program" because you don't vet the doctors you send people to... what do you do?
A) Only work with doctors in this coalition - violates Control commandment handing control to the coalition, severely limits provider network thus limiting customer pool and heavily decreases revenue, but keeps people from labeling you as unethical.
B) Create your own vetting process - which can never be fully accurate because you don't know what people don't tell you, adds to the workload making it more time-consuming to onboard new providers, and still might be considered unethical because your vetting process is not as thorough as the coalitions
C) Keep the attitude of "whoever pays gets referrals and the vetting is left to the patient to make their own decision." - risking poor PR which can potentially put you out of business in the long run.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
