I've seen this book recommended by someone else here on the forum (I THINK it was @Kak but I'm not entirely sure.) Some other people may have read it too. But for those that haven't, take note..
If you have not read this book, read it. Doesn't matter if you are a new business owner or haven't even started yet, you will learn some great takeaways. I bought this book on my Kindle at 1 AM last night and was up until 4 reading it. After I finish typing this post I'm going to go finish it. It's an addicting mix of marketing and the psychology behind it, but it's explained in a way that anyone can follow.
I know there's a copywriting group going on right now. Those guys will definitely find this interesting, even if you already know some of it. The author references Gary Halbert more than once.
P.S. - Statistically more people read the "P.S" of your message before the other contents. Other than the header, it's where you have the best chance of getting the person reading it to take action. Very cool thing to know if you have active email list subscribers.
If you have not read this book, read it. Doesn't matter if you are a new business owner or haven't even started yet, you will learn some great takeaways. I bought this book on my Kindle at 1 AM last night and was up until 4 reading it. After I finish typing this post I'm going to go finish it. It's an addicting mix of marketing and the psychology behind it, but it's explained in a way that anyone can follow.
I know there's a copywriting group going on right now. Those guys will definitely find this interesting, even if you already know some of it. The author references Gary Halbert more than once.
P.S. - Statistically more people read the "P.S" of your message before the other contents. Other than the header, it's where you have the best chance of getting the person reading it to take action. Very cool thing to know if you have active email list subscribers.
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