While researching on press releases yesterday, I came across this type of service where they sell media citations to get you social proof.
Basically, you send them your press release (or they'll write one for you), then send it to their news affiliates (not exactly sure what these are), you get mentioned on these major news websites, and that gives you the right to use those logos like "As Seen On CNN/Fox".
Some examples of these sites:
www.instantauthoritymarketing.com
www.hundredsofcustomers.com/instant-authority-boost
www.tulsainternetmarketingservice.com/instant-authority
From a social proof standpoint, I can see how much this can benefit new businesses.
Imagine customers see these logos under your homepage banner, and during the Checkout page itself. It kind of gives them assurance and the perception that "Wow, if these guys are mentioned on Fox and these major news outlets, they must have something going for them!"
It's not illegal and more of a grey-area thing.
My question is : how do these things really work (anyone knows the insides?) and will it backfire on me if I use these guys? My finger is just a click away from their Buy button lol
Basically, you send them your press release (or they'll write one for you), then send it to their news affiliates (not exactly sure what these are), you get mentioned on these major news websites, and that gives you the right to use those logos like "As Seen On CNN/Fox".
Some examples of these sites:
www.instantauthoritymarketing.com
www.hundredsofcustomers.com/instant-authority-boost
www.tulsainternetmarketingservice.com/instant-authority
From a social proof standpoint, I can see how much this can benefit new businesses.
Imagine customers see these logos under your homepage banner, and during the Checkout page itself. It kind of gives them assurance and the perception that "Wow, if these guys are mentioned on Fox and these major news outlets, they must have something going for them!"
It's not illegal and more of a grey-area thing.
My question is : how do these things really work (anyone knows the insides?) and will it backfire on me if I use these guys? My finger is just a click away from their Buy button lol
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