His strategy of selling focuses on getting the customer to commit to a low commitment offer, over delivers it, and then tries to up sell a higher ticket item. It might not applicable to all businesses.That’s not how I know the story. They started doing well when they began selling penny stocks to wealthy investors. Investors usually lost money, but selling a bad asset isn’t a (legal) crime.
What happened next is that Jordan wanted to take it to the next level. Imagine if instead of these guys mostly losing money, you could actually deliver huge returns for them? Enter stock manipulation and pump and dump schemes.
This is what he got arrested for initially. Not for the selling penny stocks part. As for Jordan Belfort the “reformed”, I highly highly doubt it. He didn’t care about customers before, he doesn’t care about them now. The only difference is that he’s selling a service/product now that’s basically solid. I imagine most people buying it don’t get much results from it. They pay $5,000, but don’t make much back.
His stuff is solid. It’s great. But that doesn’t mean most people who buy it will make money from it. Just as in the example I discussed with @BizyDad above… the product can be the best on the market, and still you may know in advance that 99% of the market will fail, even with that product.
Sales people generally sell in a way that is convincing to themselves. His high energy personal style is effective to other people who is receptive to getting influnced and inspired. It could backfire on other personality types.
Right out of prison he went on taking sale management roles specifically selling products with strong selling proposition. Selling home owners refinancing plans with lower interest packages and selling government sponsored training packages to farmers.