This question comes from the book. I can see the importance of scale and using multiples. I also see that building your brand is important. I'm curious to know what "building your brand" means to different people?
To me it means building and defending your reputation. That you and true to your word and fulfill you obligations and promises.
Along with that question I also want to know what actions would you take to build your brand? Is this just a marketing/advertising thing or is there more to it?
To me it means building and defending your reputation. That you and true to your word and fulfill you obligations and promises.
Along with that question I also want to know what actions would you take to build your brand? Is this just a marketing/advertising thing or is there more to it?
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