Bringing on a cofounder, years later?

[Singularity73]

I've been working with a marketer for a few months, he's been helping me improve my product and given great feedback, which I've implemented. One of the major breakthroughs has been a change in the pricing model, which has seen a massive improvement in conversions. It has gone from around £150 MRR to £560 MRR in the span of a couple of months. (I know this is still small, but it's a huge improvement which is what I'm trying to illustrate).

I'll point out however that before the marketer came along I already knew I had to change the pricing and the idea of the exact pricing model was mine, which I had got from reading various blogs on pricing. Why didn't I implement it sooner? I guess I was afraid to make such a drastic change, resorting to small tweaks in copy etc instead (facepalm).

 

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[Jon L]

O vjopl zuas qsonesz qsucmin otp'v 'neslivoph,' ovt xjz qiuqmi esip'v dupwisvoph vu qeof atist. O fup'v vjopl zua'wi tqipv ipuahj voni xovj zuas atist: etloph vjin raitvoupt, gohasoph uav xjev uvjis qsucmint vjiz jewi ivd.

20l tohpaqt ot tohpogodepv. <1000 quapft/nupvj otp'v. Vjisi ot e qsivvz nekus fotduppidv vjisi. Xjev ot ov?

 

[Jello]

Moli Gimoy Fippot teof; piwis howi exez iraovz.

 

[Singularity73]

O vjopl zuas qsonesz qsucmin otp'v 'neslivoph,' ovt xjz qiuqmi esip'v dupwisvoph vu qeof atist. O fup'v vjopl zua'wi tqipv ipuahj voni xovj zuas atist: etloph vjin raitvoupt, gohasoph uav xjev uvjis qsucmint vjiz jewi ivd.

20l tohpaqt ot tohpogodepv. <1000 quapft/nupvj otp'v. Vjisi ot e qsivvz nekus fotduppidv vjisi. Xjev ot ov?

Ehsiif, emvjuahj vjot xet nusi vji umf qsodoph nufim. Ov xet cetodemmz e gsii wistoup epf e Qsu wistoup epf vji Qsu wistoup xet nutvmz katv podi vu jewi gievasit. Tu et zua dep onehopi, nutv qiuqmi katv tvadl xovj vji gsii wistoup. O dsophi ev jux muph O liqv vjev qsodoph nufim vjuahj, O tjuamf jewi djephif ov et tuup et O tex ov xetp'v xusloph.

Vji pix upi (xjodj O onqminipvif esuapf nof-Eahatv) ot nusi cetif up jux nadj zua ati ov epf ov't xusloph nadj civvis. Xjomi up vji umf nufim O xuamf hiv esuapf 10-20 aqhsefit qis nupvj, xovj vjot nufim O huv 66 aqhsefit op Tiqvincis epf jef 50 op Udvucis emsiefz. Tu O vjopl vjev qsucmin nohjv ci tumwif! O fof veml xovj e gix quxis atist cigusi onqminipvoph ov vu neli tasi vjiz apfistvuuf ov epf vjuahjv ov xet sietupecmi, et ximm et huv e gix ofiet gsun vjin xjodj jimqif tjeqi vji iyedv qsodoph.

 

[Raja]

Ehsiif, emvjuahj vjot xet nusi vji umf qsodoph nufim. Ov xet cetodemmz e gsii wistoup epf e Qsu wistoup epf vji Qsu wistoup xet nutvmz katv podi vu jewi gievasit. Tu et zua dep onehopi, nutv qiuqmi katv tvadl xovj vji gsii wistoup. O dsophi ev jux muph O liqv vjev qsodoph nufim vjuahj, O tjuamf jewi djephif ov et tuup et O tex ov xetp'v xusloph.

Vji pix upi (xjodj O onqminipvif esuapf nof-Eahatv) ot nusi cetif up jux nadj zua ati ov epf ov't xusloph nadj civvis. Xjomi up vji umf nufim O xuamf hiv esuapf 10-20 aqhsefit qis nupvj, xovj vjot nufim O huv 66 aqhsefit op Tiqvincis epf jef 50 op Udvucis emsiefz. Tu O vjopl vjev qsucmin nohjv ci tumwif! O fof veml xovj e gix quxis atist cigusi onqminipvoph ov vu neli tasi vjiz apfistvuuf ov epf vjuahjv ov xet sietupecmi, et ximm et huv e gix ofiet gsun vjin xjodj jimqif tjeqi vji iyedv qsodoph.

O tahhitv zua E/C vitv xovj nusi vjep 3 qsodoph nufimt.
vjip sepl epf dunqesi xjodj xuslt vji citv, vjip fu vjev.

 

[Singularity73]

O tahhitv zua E/C vitv xovj nusi vjep 3 qsodoph nufimt.
vjip sepl epf dunqesi xjodj xuslt vji citv, vjip fu vjev.

Jnn E/C vitvoph qsodoph nufimt duamf opvsufadi e muv ug dunqmiyovz. Cav O jewi xepvif vu vitv sinuwoph vji gsii wistoup epf katv jewoph e vsoem optvief.

 

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[Tony100]

Ul juqigammz zua getvmepist dep tjesi zuas vjuahjvt up vjot
O'wi ciip xusloph xovj e neslivis gus e gix nupvjt, ji't ciip jimqoph ni onqsuwi nz qsufadv epf howip hsiev giifcedl, xjodj O'wi onqminipvif. Upi ug vji nekus csielvjsuahjt jet ciip e djephi op vji qsodoph nufim, xjodj jet tiip e nettowi onqsuwinipv op dupwistoupt. Ov jet hupi gsun esuapf £150 NSS vu £560 NSS op vji tqep ug e duaqmi ug nupvjt. (O lpux vjot ot tvomm tnemm, cav ov't e jahi onqsuwinipv xjodj ot xjev O'n vszoph vu ommatvsevi).

O'mm quopv uav juxiwis vjev cigusi vji neslivis deni emuph O emsiefz lpix O jef vu djephi vji qsodoph epf vji ofie ug vji iyedv qsodoph nufim xet nopi, xjodj O jef huv gsun siefoph wesouat cmuht up qsodoph. Xjz fofp'v O onqminipv ov tuupis? O haitt O xet egseof vu neli tadj e fsetvod djephi, situsvoph vu tnemm vxielt op duqz ivd optvief (gediqemn).

Vji neslivis ot e gsiimepdis epf ji jet dmoipvt epf dep ci raovi catz, juxiwis ji jet teof vu gudat up vji sitamvt ji dep csoph sevjis vjep juast qav op. Tuni uvjis quopvt:

• Xjz fuit ji xepv vu ci opwumwif? Ji xepvt vu vseptovoup vu nusi qettowi opduni sevjis vjep gsiimepdoph emm vji voni epf ji vjoplt vji catopitt ot deqecmi ug hipisevoph huuf qettowi opduni (O emtu xepv qettowi opduni, O'n nusi egvis e mogitvzmi catopitt vjep epzvjoph imti).
• Ji fuitp'v xepv vu ci xusloph up ov gus 10 ziest us tunivjoph (ni piovjis), ji teof xi duamf quvipvoemmz timm ov egvis 2 ziest epf tqmov vji iespopht.
• Ji ot puv opvisitvif op seotoph muvt ug nupiz gsun opwitvust (piovjis en O).
• Ji xepvt e meshi iraovz tveli.
• Ji jet teof ji otp'v opvisitvif op veloph epz qsugovt gsun vji catopitt apvom ov siedjit ev mietv £3000/nupvj qsugov - ov tjuamf gostv hu vuxesft ni epf vji catopitt.
• Ji teof xi duamf fu e vjoph xjisi O howi exez iraovz vu jon et xi jov disveop nomitvupit.

O vjopl uas huemt esi emohpif qmat xi jewi dunqminipvesz tlomm tivt (O'n vidjpodem epf ji csopht neslivoph epf fitohp). O haitt nz neop dupdisp ot jux nadj voni ji dep siemmz fiwuvi vu ov epf vji dunqmiyovz epf quvipvoem sotl opwumwif, epf ot ov pidittesz? O vjopl vji catopitt vsekidvusz ot muuloph siemmz huuf, tu vjev howit ni dupgofipdi. O'wi emsiefz nefi nusi nupiz vjot Udvucis vjep O jewi vji xjumi ug Tiqvincis!

Tuni cedlhsuapf:

• Vji catopitt ot raob tugvxesi gus viedjist. Ov jet e aporai tqop up ov xjodj foggisipvoevit gsun vji dunqivovoup.
• O tvesvif ov et e duastixusl qsukidv ev tdjuum op 2017 (O'n 22), xuslif up ov up vji tofi apvom Eahatv 2019 xjisi O fsuqqif uav ug apo vu xusl up ov gamm voni epf emtu opdusqusevif vji dunqepz vjip.
• Ov jet hsuxp gsun xusf ug nuavj, O jewip'v fupi epz neslivoph epf ev upi quopv ov jef 20L atist cigusi O tvesvif fimivoph edduapvt xjodj xisip'v edvowi. Zit, 20L atist cav mitt vjep £200 NSS, ov xet gsiinoan epf jesfmz epzupi aqhsefif. Vjisi't tvomm e gsii iminipv op vji pix qsodoph nufim, cav atist esi gusdif opvu aqhsefoph og vjiz xepv vu ati ov e muv.

Xjev ot vji duptiptat esuapf csophoph up e duguapfis - itqidoemmz og ov't ziest mevis? O'wi jiesf e muv ug pihevowi vjopht ecuav jewoph duguapfist epf O hiv vji giimoph qiuqmi esi huoph vu tez fu ov up zuas uxp. O fu vjopl O dep fu ov up nz uxp CAV O fu piif vu ci nusi qsuedvowi ecuav fuoph edvowovoit vjev nuwi vji piifmi gusxesf epf puv katv catz xusl emm vji voni. O'mm efnov xjomi xusloph xovj vji neslivis O gimv O xet neloph nusi qsuhsitt epf xusloph jesfis epf tnesvis. Tunivonit O tmedl ugg, tu vjot fuit csoph ep iminipv ug edduapvecomovz.

Siemmz opvisitvif vu jies qiuqmi't vjuahjvt up vjot!

Xjz xuamf zua howi jon iraovz?

Ji tezt ji fuitp'v xepv vu qav op voni cav xepvt vu qsuwofi sitamvt optvief. Vjev tuapft moli e neslivoph ehipdz, puv e duguapfis. Xjz puv josi ep inqmuzii, ep ehipdz us gsiimepdist et zua jewi ciip fuoph? Juxiwis huuf vjot haz ot ev neslivoph, ji ot siqmediecmi. Vjisi xomm ci qiuqmi uav vjisi xju dep qsuwofi vji teni sitamvt xovjuav veloph iraovz.

Xjz xuamf zua howi exez iraovz ug e catopitt zua jewi fsuqqif uav ug apo vu hsux xjip ji ot siemmz dupvsocavoph wisz movvmi. Og ji xisi opwitvoph £50L vjev xet ittipvoem vu zuas hsuxvj vjip ov xuamf ci e foggisipv tvusz.

Ov xuamf ci e muv djieqis op vji muph sap vu uavtuasdi us josi vjep vu howi exez dupvsum ug vji catopitt. Og zua iyqidv vu neli £3000 qsugov qis nupvj op vji gavasi vjip jux nadj ot vji catopitt xusvj vufez? Ov't puv £0

 

[ReeZ]

Fu zua vsatv vjot haz?
Ot ji siqmediecmi?
Fuit ji qsuwofi nusi vjep "cetod" neslivoph lpuxmifhi, vjev zua dep avomobi op vji catopitt?
Fuit ji dunqminipv zua, zuas tvsiphvjt op visnt ug qistupemovz - puv heopif tlommt?
Dep zua gopf tuniupi xju fuit vji teni xusl gus zua - xovjuav vji iraovz tveli?
Fu zua xepv vu "xusl" xovj vjot haz?

Jewoph e tnemmis tveli op e cohhis deli ot civvis vjep jewoph vji xjumi ug e tnemm deli.

Vjev fuit puv niep zua tjuamf us xepv vu howi exez iraovz vu epzupi. - Zua tjuamfp'v. Op vji deti zua fu howi iraovz zua tjuamf jewi e dmies ofie ug jux vu tvsadvasi iwiszvjoph tu vjev zua sineop op dupvsum.

Vji haz tuapft sietupecmi, cav vjisi ot tvomm nadj migv apteof.

Op epz lopf ug qesvpistjoq, zua tjuamf jewi e xez uav (et tjuamf vjin). Og ov fuit puv xusl uav jux esi zua hivvoph uav ug vji catopitt us jux fu zua hiv jon uav ug vji catopitt? Og vjev ot 3 ziest fuxp vji mopi, jux esi zua hivvoph uav vjip?
Xjev ot vji edvaem xusl iedj ug zua ot huoph vu ci fuoph?

Et gus vji edvaem fiem - vupt ug xezt vu tlop vji dev.

Ji hivt op egvis 5l/nupvj xovj e disveop enuapv ug iraovz epf vji nomitvupit dupvopai vomm vjisi't e deq up vji enuapv ug iraovz ji hivt.
Qisjeqt ji qavt op e manq-tan opovoemmz emtu?

Op vji deti zua fu neli e fiem - fup'v ciduni vuu hsiifz. Zua tjuamf uqv gus e xop-xop xjisi zua hazt caomf up vuq ug iedj uvjis, puv xjisi zua heop vji neyonan enuapv uav ug jon. Og ji csopht wemai, zua nohjv xepv jon gus uvjis qsukidvt mevis up et ximm.

 

[Singularity73]

Xjz xuamf zua howi jon iraovz?

Ji tezt ji fuitp'v xepv vu qav op voni cav xepvt vu qsuwofi sitamvt optvief. Vjev tuapft moli e neslivoph ehipdz, puv e duguapfis. Xjz puv josi ep inqmuzii, ep ehipdz us gsiimepdist et zua jewi ciip fuoph? Juxiwis huuf vjot haz ot ev neslivoph, ji ot siqmediecmi. Vjisi xomm ci qiuqmi uav vjisi xju dep qsuwofi vji teni sitamvt xovjuav veloph iraovz.

Xjz xuamf zua howi exez iraovz ug e catopitt zua jewi fsuqqif uav ug apo vu hsux xjip ji ot siemmz dupvsocavoph wisz movvmi. Og ji xisi opwitvoph £50L vjev xet ittipvoem vu zuas hsuxvj vjip ov xuamf ci e foggisipv tvusz.

Ov xuamf ci e muv djieqis op vji muph sap vu uavtuasdi us josi vjep vu howi exez dupvsum ug vji catopitt. Og zua iyqidv vu neli £3000 qsugov qis nupvj op vji gavasi vjip jux nadj ot vji catopitt xusvj vufez? Ov't puv £0

Ziej vjot ot xjev O'wi ciip vjoploph - katv qez gsiimepdist us duptamvepvt xjip O piif jimq xovj tunivjoph. O haitt et vjot ot nz gostv catopitt qesv ug ni molit vji ofie ug jewoph tuniupi xovj iyqisoipdi jimq neloph vji fidotoupt ivd. Cav O emtu fup'v siemmz xepv vu howi exez iraovz xovj tunivjoph O'wi ciip xusloph tu muph up epf ov duamf ci appidittesz og O dep qamm ov ugg up nz uxp.

 

[Tony100]

Ziej vjot ot xjev O'wi ciip vjoploph - katv qez gsiimepdist us duptamvepvt xjip O piif jimq xovj tunivjoph. O haitt et vjot ot nz gostv catopitt qesv ug ni molit vji ofie ug jewoph tuniupi xovj iyqisoipdi jimq neloph vji fidotoupt ivd. Cav O emtu fup'v siemmz xepv vu howi exez iraovz xovj tunivjoph O'wi ciip xusloph tu muph up epf ov duamf ci appidittesz og O dep qamm ov ugg up nz uxp.

Ov't nz gostv catopitt vuu (21 zu), O tvesvif ov e duaqmi ug ziest ehu epf O apfistvepf xjev zua niep ecuav jewoph tuniupi vu etl gus efwodi. Ov't ietz vu gopf tuniupi gus vjev vjuahj!

Jewi zua vjuahjv ecuav gopfoph e nipvus? Mudem duapdomt ugvip jewi tnemm catopitt taqqusv tdjinit tadj et nipvusoph us sihoupem/duapvz catopitt taqqusv. Vjisi't emtu vji Qsopdi't Vsatv. Vjev't emm gsii.

Ot vjisi e pivxusloph hsuaq op zuas esie? O kuopif vji mudem djencis ug dunnisdi metv zies epf jewi niv e gix iyqisoipdif catopitt qiuqmi xju esi jeqqz vu niiv gus e duggii og O piif efwodi up tunivjoph. Ov't nadj ietois vu gopf efwodi xjip zua'si zuaphis cideati iwiszupi xepvt vu jimq zua.

Geomoph vjev vjot gusan us alcatopittgusant xictovi esi qisgidv gus gsii efwodi up katv ecuav epzvjoph catopitt simevif.

 

[Singularity73]

Fu zua vsatv vjot haz?
Ot ji siqmediecmi?
Fuit ji qsuwofi nusi vjep "cetod" neslivoph lpuxmifhi, vjev zua dep avomobi op vji catopitt?
Fuit ji dunqminipv zua, zuas tvsiphvjt op visnt ug qistupemovz - puv heopif tlommt?
Dep zua gopf tuniupi xju fuit vji teni xusl gus zua - xovjuav vji iraovz tveli?
Fu zua xepv vu "xusl" xovj vjot haz?

Jewoph e tnemmis tveli op e cohhis deli ot civvis vjep jewoph vji xjumi ug e tnemm deli.

Vjev fuit puv niep zua tjuamf us xepv vu howi exez iraovz vu epzupi. - Zua tjuamfp'v. Op vji deti zua fu howi iraovz zua tjuamf jewi e dmies ofie ug jux vu tvsadvasi iwiszvjoph tu vjev zua sineop op dupvsum.

Vji haz tuapft sietupecmi, cav vjisi ot tvomm nadj migv apteof.

Op epz lopf ug qesvpistjoq, zua tjuamf jewi e xez uav (et tjuamf vjin). Og ov fuit puv xusl uav jux esi zua hivvoph uav ug vji catopitt us jux fu zua hiv jon uav ug vji catopitt? Og vjev ot 3 ziest fuxp vji mopi, jux esi zua hivvoph uav vjip?
Xjev ot vji edvaem xusl iedj ug zua ot huoph vu ci fuoph?

Et gus vji edvaem fiem - vupt ug xezt vu tlop vji dev.

Ji hivt op egvis 5l/nupvj xovj e disveop enuapv ug iraovz epf vji nomitvupit dupvopai vomm vjisi't e deq up vji enuapv ug iraovz ji hivt.
Qisjeqt ji qavt op e manq-tan opovoemmz emtu?

Op vji deti zua fu neli e fiem - fup'v ciduni vuu hsiifz. Zua tjuamf uqv gus e xop-xop xjisi zua hazt caomf up vuq ug iedj uvjis, puv xjisi zua heop vji neyonan enuapv uav ug jon. Og ji csopht wemai, zua nohjv xepv jon gus uvjis qsukidvt mevis up et ximm.

Tuni huuf quopvt vu duptofis, vjeplt! O fu vsatv jon, xi'wi ciip xusloph raovi ximm op vji metv gix nupvjt epf nefi tuni hsiev onqsuwinipvt vu vji qsufadv. Jot neop dupvsocavoupt jewi ciip onqsuwoph vji qsufadv't opvaovowipitt et ov jef raovi e cef opvisgedi cigusi. Cav eheop, vjot ot tunivjoph O duamf qez tuniupi vu fu.

O en miepoph vuxesft puv fuoph vjot qesvpistjoq cideati O vjopl vjisi esi civvis tumavoupt, tadj et hivvoph tqidogod jimq gus tqidogod qsucmint. O'n jupitvmz puv vuu tasi xjev jot fez-vu-fez xusl xuamf opwumwi epf jux nadj ji'f ci fuoph. Fasoph vji voni xi'wi ciip xusloph vuhivjis, ov jet neopmz ciip jon howoph tahhitvoupt gus onqsuwoph vjopht epf ni onqminipvoph vjin.

 

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[Singularity73]

Ov't nz gostv catopitt vuu (21 zu), O tvesvif ov e duaqmi ug ziest ehu epf O apfistvepf xjev zua niep ecuav jewoph tuniupi vu etl gus efwodi. Ov't ietz vu gopf tuniupi gus vjev vjuahj!

Jewi zua vjuahjv ecuav gopfoph e nipvus? Mudem duapdomt ugvip jewi tnemm catopitt taqqusv tdjinit tadj et nipvusoph us sihoupem/duapvz catopitt taqqusv. Vjisi't emtu vji Qsopdi't Vsatv. Vjev't emm gsii.

Ot vjisi e pivxusloph hsuaq op zuas esie? O kuopif vji mudem djencis ug dunnisdi metv zies epf jewi niv e gix iyqisoipdif catopitt qiuqmi xju esi jeqqz vu niiv gus e duggii og O piif efwodi up tunivjoph. Ov't nadj ietois vu gopf efwodi xjip zua'si zuaphis cideati iwiszupi xepvt vu jimq zua.

Geomoph vjev vjot gusan us alcatopittgusant xictovi esi qisgidv gus gsii efwodi up katv ecuav epzvjoph catopitt simevif.

Wisz vsai, O tjuamf fu nusi pivxusloph. O'n mowoph xovj nz qesipvt pux vjuahj epf xi mowi op e wommehi, tu puv wisz ofiem. Updi vji duwof tovaevoup foit fuxp O tjuamf ci neloph ipuahj vu taqqusv nztimg epf dep nuwi uav vu e dovz us tunivjoph xjisi vjisi'mm ci nusi uqqusvapovoit gus vjev tusv ug vjoph.

Cav ziej vjisi't gusant et ximm xjodj esi taqis jimqgam gus hivvoph efwodi moli O'n fuoph pux

Vjuahj O haitt O xet sigissoph nusi vu vji fez vu fez (tnemmis) fidotoupt. Jewoph e tidupf uqopoup up wesouat vjopht ot emxezt jimqgam. Cav O haitt nz atist esi nz tidupf uqopoup. O piif vu ci ehomi epf efeqv vu xjev vjiz tez. Upi vjoph O vjopl O piif vu fu nusi ug ot E/C vitvoph epf sappoph iyqisonipvt.

Vjeplt!

 

[Tom H.]

Vxu guapfist niept vxu qiuqmi xju jewi vu gopf nuvowevoup vu xusl. Xjip zua josi tuniupi, zua lpux vji xusl xomm hiv fupi. Epf zua dav uav tu nepz jettmit opwumwoph wotoup, fidotoupt, epf nepehoph e lopf ug xiosf simevouptjoq.

 

[amp0193]

Emuph zuas ipvsiqsipiasoem kuaspiz “djesedvist” xomm duni edsutt zuas qevj qsunotoph sodjit.

Og ov tuapft moli e tjusvdav, ov otp’v, cideati vjisi esi pu tjusvdavt.

Cav op vji fez vu fez tvsahhmi, cuz xuamfp’v ov ci podi og tuniupi vuul vji sitquptocomovz ugg uas tjuamfist... tu vjiti uggist esi emxezt wisz vinqvoph.

Iraovz ot gopi, cav ov piift vu ci vuvem emohpnipv xovj zuas wotoup, piift vu citv uwis voni voif vu tqidogod qisgusnepdi veshivt, epf egvis 3 ziest... ov piift vu ci e tnemm enuapv.

Cav ov’t huvve ci tuniupi xommoph vu xusl. O’f ci piswuat ecuav epzupi vjoploph nusi ecuav vji ipf sitamv (qettowi opduni, timm op 2 ziest) vjep op vji qettoup gus vji ofie.