I've identified that my core weakness is in marketing, probably the most important aspect of any business! I have two businesses and work a full time job for the family business, each has good products and services but is simply let down by not affecting enough people to get to where I want to be.
So I want to do some reading on marketing techniques, try and get a better overview on what I should be or could be doing to increase sales organically and paid.
Can anyone recommend any good books on the subject please?
So I want to do some reading on marketing techniques, try and get a better overview on what I should be or could be doing to increase sales organically and paid.
Can anyone recommend any good books on the subject please?
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