Best Practise Webdesign For All Beginner Ecommerce Guys

[St.Alpine]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I honestly think most of the &quot;clean, uncluttered&quot; sites are dreadfully boring, and sometimes obtrusive. They seem to be more about stroking the designer&#039;s ego than giving the users what they want. I hate when I land on one of those &quot;minimalist&quot; homepages. They feel glossy and useless, like they were meant to be a single-page magazine ad, or something. I just want a homepage that launches me into interacting with the meat of the site. I don&#039;t want to have to notice the homepage like it were some kind of art object. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.<br /> For every website made, designers have goals:<br /> <br /> <ul> <li data-xf-list-type="ul">conversion</li> <li data-xf-list-type="ul">lead generation</li> <li data-xf-list-type="ul">mail list building</li> <li data-xf-list-type="ul">sharing content</li> <li data-xf-list-type="ul">etc.</li> </ul><br /> If a website looks clean or minimalistic, it is not because the designer gets high from designing it.<br /> It looks clean because so, it is easy to navigate and probably has big call to action headlines/buttons so that the user is taking the expected action.<br /> <br /> Although, Lings website is not how I would&#039;ve done it, her success speaks for itself. The design is intentionally made like that and not by accident.<br /> <br /> P.S. It is good to know that the karaoke girl has 15 options.<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>

 

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[LINGsCARS]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="skipper" data-source="post: 234610" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234610" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234610">skipper said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> HOLY **** this works!?<br /> I clicked on different tabs and... all pages are the same. It didn&#039;t occur to me to <i>scroll down</i>. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hmmm Skipper <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> When I use this forum, every page looks the same on my laptop... until I scroll down. It&#039;s a novel idea <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> Hahahaha<br /> <br /> I am indeed a sweet trustworthy girl <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Do we have to replace swearing words with words like &quot;freaking&quot; on here? <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> In the UK, &quot;fecking&quot; is the favourite replacement word from that Father Ted TV show.<br /> <br /> I would like to thank all you ... freakers ... for your contributions hahaha <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Ling</div>

 

[PatrickP]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="LINGsCARS" data-source="post: 234625" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234625" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234625">LINGsCARS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Patrick, no need for a PM <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Feel free to post me one, I never refuse a free offer. As long as I don&#039;t get recruited into the Moonies or Falun Gong.<br /> <br /> LING Valentine<br /> LING World HQ<br /> Vance Business Park<br /> Gateshead, UK<br /> NE11 9NE<br /> <br /> I&#039;ll return the favour with special gifts. I&#039;ll send you a free Mao red book, if you want. Hahaha.<br /> <br /> Ling </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> <br /> Ok Ling I will have one sent!<br /> <br /> I am surprised that you haven&#039;t already bought/read the book written by the owner of this forum. <br /> <br /> You do know about kindle right?</div>

 

[LINGsCARS]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="St.Alpine" data-source="post: 234628" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234628" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234628">St.Alpine said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.<br /> For every website made, designers have goals:<br /> <ul> <li data-xf-list-type="ul">conversion</li> <li data-xf-list-type="ul">lead generation</li> <li data-xf-list-type="ul">mail list building</li> <li data-xf-list-type="ul">sharing content</li> <li data-xf-list-type="ul">etc.</li> </ul><br /> If a website looks clean or minimalistic, it is not because the designer gets high from designing it.<br /> It looks clean because it has big fonts for the call to action headlines/buttons so that the user<br /> is taking the expected action. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I generally disagree with this. It is a rational argument about rational websites. But often these type of sites you describe are defeatist and boring. They don&#039;t inspire any emotion, and we all know that emotion is what makes the world go around. There are zillions of startups doing these identikit &quot;clean&quot; sites.<br /> <br /> I don&#039;t like them. I don&#039;t see who runs them, I don&#039;t know who I&#039;m dealing with, there is no energy.<br /> <br /> But that&#039;s just me I guess. <br /> <br /> Ling</div>

 

[LINGsCARS]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="PatrickP" data-source="post: 234632" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234632" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234632">PatrickP said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Ok Ling I will have one sent!<br /> <br /> I am surprised that you haven&#039;t already bought/read the book written by the owner of this forum. <br /> <br /> You do know about kindle right? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Thanks, I&#039;ll read it. I have no idea who is the owner of this forum, sorry.<br /> <br /> I don&#039;t mind real books or kindle books. Either works for me. It&#039;s the words that do the stuff, not the format.<br /> <br /> But thanks, appreciate it.<br /> <br /> Ling</div>

 

[theDarkness]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="St.Alpine" data-source="post: 234628" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234628" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234628">St.Alpine said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.<br /> For every website made, designers have goals:<br /> <br /> <ul> <li data-xf-list-type="ul">conversion</li> <li data-xf-list-type="ul">lead generation</li> <li data-xf-list-type="ul">mail list building</li> <li data-xf-list-type="ul">sharing content</li> <li data-xf-list-type="ul">etc.</li> </ul><br /> If a website looks clean or minimalistic, it is not because the designer gets high from designing it.<br /> It looks clean because so, it is easy to navigate and probably has big call to action headlines/buttons so that the user is taking the expected action.<br /> <br /> Although, Lings website is not how I would&#039;ve done it, her success speaks for itself. The design is intentionally made like that and not by accident.<br /> <br /> P.S. It is good to know that the karaoke girl has 15 options.<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I don&#039;t doubt that the &quot;clean&quot; designer-fetish type of site works for some sites. Like I said, if the focus is on the user then I don&#039;t really care, as the they&#039;re likely testing and optimizing. But surely you&#039;ve seen those typically &quot;clean&quot; homepages that leave the user with no clearly defined path of action. These feel like a static object to me, and I almost always click away immediately.</div>

 

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[St.Alpine]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I generally disagree with this. It is a rational argument about rational websites. But often these type of sites you describe are defeatist and boring. They don&#039;t inspire any emotion, and we all know that emotion is what makes the world go around. There are zillions of startups doing these identikit &quot;clean&quot; sites. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hi Ling,<br /> <br /> wouldn&#039;t you say, that the design we see today came through evolution?<br /> People have learned what works best and now implementing it.<br /> Color choices, element arrangement...<br /> All perfected through testing.<br /> <br /> I am not saying it will stay like this for 800 years. As soon as everybody is using smartphones<br /> to look at websites, the current design has to adapt to it again/already doing it.<br /> That&#039;s a question of responsivness.<br /> <br /> -Kevin</div>

 

[LINGsCARS]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="St.Alpine" data-source="post: 234642" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234642" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234642">St.Alpine said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hi Ling,<br /> <br /> wouldn&#039;t you say, that the design we see today came through evolution?<br /> People have learned what works best and now implementing it.<br /> Color choices, element arrangement...<br /> All perfected through testing.<br /> <br /> I am not saying it will stay like this for 800 years. As soon as everybody is using smartphones<br /> to look at websites, the current design has to adapt to it again/already doing it.<br /> That&#039;s a question of responsivness.<br /> <br /> -Kevin </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Kevin,<br /> <br /> My opinion is that it&#039;s just a race to emulate the Appleness factor. Grey Helvetica a speciality. Lots of white space. Easy to pitch to the boardroom, cheap to make, quick to code, HIGH PROFIT for the builder, any contra argument dismissed by saying &quot;clean&quot; 500 times.<br /> <br /> I want to do interesting things, go interesting places (China is a VERY messy place), meet interesting people, have interesting discussions, drive interesting cars (I do have a petrol V8 6.0 6x6 Zil nuclear missile truck. And a little yellow Daimler Ferret mini-tank with a .30cal Browning machine gun that has Rolls Royce engine ...one-upmanship there). I don&#039;t want to exist in some antiseptic clean room like some modern art facility.<br /> <br /> But whatever, each to their own.<br /> <br /> ==<br /> <br /> <br /> Errr... smartphones. I don&#039;t have a responsive (or adaptive) site, do you think I could ever code THAT from my site? You&#039;re dreaming.<br /> <br /> I have a mobile site. A dedicated mobile site. Try it on a phone... or even on your PC here <a href="http://m.lingscars.com" target="_blank" class="link link--external" rel="nofollow ugc noopener">m.lingscars.com</a> and screw your eyes up and imagine it on a phone. Hahaha. I wait for the howls of protest. Wear sunglasses.<br /> <br /> Ling</div>

 

[splok]

<div class="bbWrapper">Thanks for the great discussion Ling!<br /> <br /> Dragon&#039;s Den video: <br /> [video=youtube;cc1ktZRZ5ZM]http://www.youtube.com/watch?v=cc1ktZRZ5ZM[/video]</div>

 

[mayana]

<div class="bbWrapper">This is a GREAT thread!</div>

 

[FastNAwesome]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="LINGsCARS" data-source="post: 234650" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234650" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234650">LINGsCARS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> My opinion is that it&#039;s just a race to emulate the Appleness factor. Grey Helvetica a speciality. Lots of white space. Easy to pitch to the boardroom, cheap to make, quick to code, HIGH PROFIT for the builder, any contra argument dismissed by saying &quot;clean&quot; 500 times.<br /> <br /> I want to do interesting things, go interesting places (China is a VERY messy place), meet interesting people, have interesting discussions, drive interesting cars (I do have a petrol V8 6.0 6x6 Zil nuclear missile truck. And a little yellow Daimler Ferret mini-tank with a .30cal Browning machine gun that has Rolls Royce engine ...one-upmanship there). I don&#039;t want to exist in some antiseptic clean room like some modern art facility. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> You are the coolest ever<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> And you really made my day<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> Love how you turned down their not so good offer in that show.<br /> <br /> <blockquote data-attributes="" data-quote="LINGsCARS" data-source="post: 234650" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234650" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234650">LINGsCARS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have a mobile site. A dedicated mobile site. Try it on a phone... or even on your PC here m.lingscars.com and screw your eyes up and imagine it on a phone. Hahaha. I wait for the howls of protest. Wear sunglasses. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Super cool. Not satisfied with the test though, it proposed me a Vauxhall, that&#039;s an Opel, I ain&#039;t gonna drive that<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> PS. thanks for so many valuable business lessons you shared here in just a few posts.</div>

 

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[DeletedUser2]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="LINGsCARS" data-source="post: 234265" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234265" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234265">LINGsCARS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I await the intelligent observations from you lot, heh </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> I am speechless. <br /> <br /> except,<br /> <br /> ROCK ON!!!</div>

 

[DeletedUser2]

<div class="bbWrapper"><blockquote data-attributes="" data-quote="LINGsCARS" data-source="post: 234462" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=234462" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-234462">LINGsCARS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Thanks for all comments, very happy to discuss points. It&#039;s so pleasant not to have a confrontational forum. Like it </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> lOVE IT<br /> <br /> ya, we slap wanna be idiots, we LOVE people who get it done!<br /> <br /> and you look like you get it done.<br /> <br /> <br /> Patrick, I think the press says she sells 5M in cars a month. (retail value of all the cars)<br /> <br /> her commish might be 1K per car sold. rather than her buying the inventory. (zero inventory sales are great)<br /> <br /> if she sold 100 50K cars (BMW) then she made 5M in gross sales (retail) 100K in commish, with a 50% net margin or about 50K in NET profit.<br /> <br /> (yep clear as mud)<br /> <br /> GREAT Thread.<br /> <br /> Ling im hanging a picture of you on the wall over the fireplace! new hero of the week!</div>

 

[JamesSJ]

<div class="bbWrapper">Ling is great!<br /> <br /> I first was aware of her a few years ago on Dragons Den (like Shark Tank)... I believe she didn&#039;t take their offer <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Well done a great success. Just goes to show sometimes not following best practice can work wonders!</div>

 

[LINGsCARS]

<div class="bbWrapper">Well, I&#039;m not bloody superwoman hahahaha. I just stand and fight my corner.<br /> <br /> I will be off air for a few days, as taking my team to Majorca (Spanish island, for Americans) for a 4-day break. It&#039;s nice to treat them after a hard year&#039;s work. We always have a trip... it&#039;s a kind of tradition.<br /> <br /> The car dealers who supply the cars for me have chipped in $5000 of spends for my 9 staff coming with me which means they struggle to spend it all, as the hotel is all-inclusive. Great, eh? Gonna get very drunk, and relax on the beach.<br /> <br /> <a href="https://www.thefastlaneforum.com/community/attachments/wings_25-webp.3723/" target="_blank"><img src="https://www.thefastlaneforum.com/community/data/attachments/0/956-0e6e8c32347b792640ad7b90aee447bc.jpg?hash=rtTnJOrJcQ" class="bbImage " style="" alt="wings_25.webp" title="wings_25.webp" width="219" height="156" loading="lazy" /></a><br /> <br /> How luxurious will it be? Well, put it this way... I&#039;ve booked the front two rows of seats on the Ryanair flight there, and back. Pure luxury!! Hahahaha. We&#039;ll buy a few scratchcards on the plane, for fun.<br /> <br /> I am single-handedly saving the Spanish economy <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Speak soon.<br /> <br /> Ling</div>

 

[Milkanic]

<div class="bbWrapper">Everything I thought I knew of this world is now shattered. The Chuck E. Cheese of car leasing.</div>

 

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[Enki]

<div class="bbWrapper">Majorca, come on vacation leave on ...... You simply do not return from Majorca.</div>